How Dealers Should Adapt to Less Favorable Market Conditions

In this vAuto podcast episode, Brian Benstock, vice president of Paragon Honda and Paragon Acura, Queens, NY, and vAuto founder Dale Pollak discuss how they believe dealers should respond to less-favorable market conditions in the months ahead—and get out of what Benstock dubs a “profit coma.” The pair also discuss why service lane acquisition will need to become an even higher priority for dealers to ensure they maintain retail sales volumes in light of ongoing inventory constraints. Benstock details the process he developed and refined over the past decade to make service lane acquisitions a primary source of used vehicle inventory. He also offers guidance to help dealers avoid friction with customers, and between their sales and service teams, as they make the service drive a larger part of their acquisition strategy.

There are no comments yet.

Please log in to write the first comment.