Ep. 46 Deepfake fraud and HR: the invisible heist reshaping cybersecurity

Most businesses are aware of the importance of knowing your customer, but what about knowing your employees? Aarti Samani, founder of deepfake fraud prevention consulting firm Shreem Growth Partners, explains what fake worker scams are – and offers some tips on how to defend your organization against them. [00:17] Introduction to deepfake fraud [03:14] Understanding the threat level [06:12] Real-world examples of deepfake fraud [09:09] Targeting businesses: the fake worker scam [12:12] Fraud tactics in B2B enterprises [14:56] The importance of verifying authenticity [18:03] Identifying high-risk sectors [21:01] Preparing for future threats [23:55] Building a culture of awareness [26:48] The role of human defense in cybersecurity [30:02] Conclusion and key takeaways Read more about this conversation, here: https://bit.ly/3EmyRo5. 

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