This week, Shawn Wilkie and Dr. Ivan Zak chat with Aaron Pugh, the CEO of Vet Together, about the vision for transforming veterinary conferences by creating a business-focused event tailored to independent hospitals and vendors. He shares the unique challenges smaller practices face, the innovative conference format, how it's disrupting traditional trade shows, and what the future holds for Vet Together. Learn more about Vet Together. Aaron Pugh recommends "Traction: Get a Grip on Your Business" by Gino Wickman and "Greenlights" by Matthew McConaughey.
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