Often Ambitious: A Photography & Business Podcast

145. Attract Your Dream Clients With Your Brand Story

08 Feb 2024

Contributed by Lukas

In this episode, we're talking about something big for your business – your brand story. It's not just a tool; it's a way to change h...

144. Custom is the New “Luxury” for the Wedding Industry

06 Feb 2024

Contributed by Lukas

In this episode, Alora dives into why customization is the new luxury trend in the wedding industry. Based on her experience with her students, she d...

143. What To Focus on RIGHT NOW as a Wedding Photographer (Based on Your Income)

30 Jan 2024

Contributed by Lukas

Today, Alora discusses the stages of building a successful wedding photography business, explaining each income level from 0 to 100k and beyond. At t...

142. How to Re-Define Your Personal Brand in 2024

23 Jan 2024

Contributed by Lukas

Alora reflects on her journey of navigating her own personal brand and how she expresses her intention to change the way she handles her branding from...

141. My Trend Predictions, Ins & Outs for 2024

16 Jan 2024

Contributed by Lukas

In this podcast episode, Alora discusses her trend predictions for wedding photographers in 2024. One trend is that of a 'soft CEO life', w...

140. Leaving the Wedding Industry: Reflecting After 12 Years in Business

09 Jan 2024

Contributed by Lukas

In this episode, listen as Alora reflects upon her 12 years' worth of experience in the wedding industry, detailing her journey from shooting her...

139. How to Master the Soft CEO Life

26 Dec 2023

Contributed by Lukas

With the impending crash & burn of hustle culture, pivoting to a soft CEO life is what you should aim for.The soft CEO life is one with the perfec...

138. How to Survive the Winter Blues as a CEO

19 Dec 2023

Contributed by Lukas

It's winter time! But as the holidays come near, we all can't avoid the seasonal depression too.This episode will teach you a couple of ther...

137. REPLAY: 5 Things You Must Do in Slow Season

12 Dec 2023

Contributed by Lukas

As we travel through the slow season, let's explore how to use holiday periods to our advantage. We'll unwrap some vital tips for turnaroun...

136. When Others Don't Support Your Business

05 Dec 2023

Contributed by Lukas

Is it discouraging when the people around you don't support your business dreams?How do you navigate through this lack of support and build a suc...

135. Video as a Marketing Strategy with Nathan Chanski

28 Nov 2023

Contributed by Lukas

Nathan Chanski is a Wedding Photographer, Business Coach, and Course Creator based in Grand Rapids, Michigan. While he lives and breathes for the entr...

134. We Tear Up Your Website, IG, and Portfolio Images

21 Nov 2023

Contributed by Lukas

In this episode, Alora explains how TWC will help tear up your website, Instagram, and portfolio images so that you can position your brand to showcas...

133. How We Help You Make $100k Inside TWC

21 Nov 2023

Contributed by Lukas

Can't get out of the 5-figure cycle?Pricing profitably is what's going to take you to $100k and beyond!In TWC, we teach you how to triple yo...

132. How We Help You Make $50k Inside TWC

21 Nov 2023

Contributed by Lukas

What do you stand for?Why in the world are you doing this?"These 2 things will support you as you scale into the multiple 6 figures."In this...

131. Should I Join TWC If I'm Not Getting Clients?

21 Nov 2023

Contributed by Lukas

Still unsure about joining TWC?In this episode, Alora explains why you DEFINITELY need to join TWC especially if you're not getting clients.She s...

130. How Ali Made $15.9k in 4 Hours Inside TWC

20 Nov 2023

Contributed by Lukas

"Finding out that you were severely underpricing was hard to learn but necessary."Ali discusses how she not just only got back her investmen...

129. How Emily Made 100k in the Hospital with Our Sales Call Map

16 Nov 2023

Contributed by Lukas

"I've done more in the last 12 months than I've done in the last 3 years of my business."With the help of The Wedding CEO program,...

128. Why I Created The Wedding CEO (All The Program Details)

14 Nov 2023

Contributed by Lukas

The Wedding CEO Program isn't just about learning the ropes; it's about mastering them. I lay out all the resources you need - from support...

127. Is The Wedding CEO Right For Me?

14 Nov 2023

Contributed by Lukas

The Wedding CEO program is not for beginners. It's designed for those who have a solid understanding of CRM and made their first 10K, eager to m...

126. Phern Made $133k & Paid Over $18k For Her Dream Elopement Inside TWC

13 Nov 2023

Contributed by Lukas

Quality > QuantityFor Phern, saying yes and lowering her prices for everyone is a no-go. What made her go past 100k was to actually raise her pric...

125. 3 Reasons Why You Need a Brand Strategy Now

09 Nov 2023

Contributed by Lukas

Setting up a brand is more than just fonts and a logo.You NEED to set your brand well so that your business will sell itself. This will let you connec...

124. How to Hit Your 12 Month Goals Using CEO Days

07 Nov 2023

Contributed by Lukas

In this episode we discuss one of the foundations of successful entrepreneurship - CEO days.I'll teach you time blocking, expense management, mar...

123. How Michaella Used Our Pricing Formula to Charge Luxury Prices

02 Nov 2023

Contributed by Lukas

Ready to push through the glass ceiling of pricing in your wedding photography business? Our episode today is a talk with Michaella, who shares her t...

122. How Lindsay Made 100k in 12 Months with a Rebrand

31 Oct 2023

Contributed by Lukas

Ever wondered how you could scale your business and achieve a six-figure income?Lindsay unveils the strategies that pushed her towards her ambitious f...

121. So You're Wildly Profitable, Now What?

26 Oct 2023

Contributed by Lukas

Ever stuck thinking that you've already climbed the top of the mountain?There's always ways to grow! In this episode, I'll discuss with...

120. How to Become the Wedding CEO in Your Business

24 Oct 2023

Contributed by Lukas

Ready to level up your wedding business and become a Wedding CEO? In this episode we'll learn the significance of understanding your numbers and...

119. 3 Reasons Why Your Clients Aren't Booking You

19 Oct 2023

Contributed by Lukas

Struggling to book clients after your sales calls? We've got your back! This episode will show you the top three reasons that might be causing t...

118. What I Learned From Taking a Break

17 Oct 2023

Contributed by Lukas

Do you ever feel guilty for taking a break from work or having interests outside your job? You're not alone. Today, we talk about why it's ...

117. Why $100k Needs to be the Bare Minimum as a Wedding Photographer

10 Oct 2023

Contributed by Lukas

What if I told you that a $100,000 annual income should be your minimum goal as a wedding photographer? Too big of a number, you might think. But hol...

116. What This Taught Me About Client Experience

05 Oct 2023

Contributed by Lukas

MASTER the art of great customer service and bolster your sales in the wedding industry with the proven strategies shared in this episode. Drawing pa...

115. This Website Mistake is Costing You Clients

03 Oct 2023

Contributed by Lukas

Having an Instagram page is not enough!Despite the social media revolution, your website still remains the most powerful tool to draw clients to your ...

114. How to Elevate Your Portfolio By Your Next Session

28 Sep 2023

Contributed by Lukas

In this episode, we're focusing on amping up your portfolio before your next session. We dive into the main concepts we teach - composition, dire...

113. Shift Your Portfolio Before Your Competition Does...

21 Sep 2023

Contributed by Lukas

Ever wondered how to elevate your business with a touch of editorial? I'll share personal tips on how to set the tone for your clients, make eac...

112. 3 Simple Ways to Attract Laid-Back Luxury Clients

19 Sep 2023

Contributed by Lukas

Most wedding photographers are in a rut. I'm gonna say it. They know where they are and they know where the big money is....Dare I say it, the Lu...

111. How I Took 6 Weeks off of My Business and It Didn’t Burn to the Ground...

04 Sep 2023

Contributed by Lukas

I am the BIGGEST believer in taking a break. Taking multiple breaks. ESPECIALLY when you start to feel burnout comingAnd if you’ve never experienced...

110. 3 Things "The Barbie Movie" Taught Me About Marketing...

26 Jul 2023

Contributed by Lukas

We all love a hot take, but, seriously the marketing team for The Barbie Movie was so on point that it created a movement. And they planned it by doin...

109. Real Talk: Let’s Talk About Threads...

09 Jul 2023

Contributed by Lukas

These are my thoughts about how to use it but, most of all how to just play with it.  💌 These 5 Black Friday deals are literally designed to help ...

108. The Key to Having a Simple But Scalable Business

20 Jun 2023

Contributed by Lukas

Today I will be sharing my secret tips for having a simple but, scalable business so you can have a slow summer & a steady fall without losing you...

107. The 3 Simple Phases to a Profitable Business

18 Jun 2023

Contributed by Lukas

Tune in as we discuss the key simple phases to growing a profitable business (without the fluff & useless jargon). 💌 These 5 Black Friday deals...

106. Why Your Marketing Isn't Working...

13 Jun 2023

Contributed by Lukas

📝 Join me as we do a Mini-Marketing Audit together so we can see what's working and most of all what's not working in your business.  💌...

105. My Story: How I went from Burned Out to Peaceful CEO

11 Jun 2023

Contributed by Lukas

FINALLY. I can tell my updated story from novice to burnout to peacefully scaled CEO. Join us inside The Wedding CEO so I can teach you in 12 months w...

104. Why You Need a Wedding CEO #Life

05 Jun 2023

Contributed by Lukas

Welcome back to another episode! I'm back with more solo episodes! Let's catch up on what I've been up to and where I've been for...

103. Photographing Luxury Destination Weddings with Lilly & Vic Red

29 May 2023

Contributed by Lukas

Lilly and Vic are a husband and wife photography team, dedicated to helping aspiring photographers build unique and successful businesses. With a pass...

102. Creating Clarity as a Business Owner with Jamie Findlay

25 May 2023

Contributed by Lukas

As a multifaceted entrepreneur, Jamie wears many hats - podcaster, creative business coach, leader, and motivational speaker. She takes pride in leadi...

101. Soul Meets Strategy in Business with Eden Strader

22 May 2023

Contributed by Lukas

Eden Strader is a six-figure photographer turned business coach who teaches creative entrepreneurs to build a life of artistic growth, wealth, and per...

100. Systems that Scale for Wedding Photographers with Melissa Rich

15 May 2023

Contributed by Lukas

About the Guest:Melissa Rich is the founder of the Systems Secret Weapon behind Virtually Done Systems, a business dedicated to all things systems and...

99. The Art of Pivoting Fast With Hannah Michelle

08 May 2023

Contributed by Lukas

About the GuestHannah is a wedding photographer turned branding photographer turned elopement photographer based in San Francisco. She is well-versed ...

98. Managing a Successful Associate Team with Teresa Williams

01 May 2023

Contributed by Lukas

About the Guest:Teresa is a Chicago-based wedding photographer and business educator, specializing in creating storytelling, candid, and documentary p...

97. Marketing Without Social Media With Noella Andres

24 Apr 2023

Contributed by Lukas

Noella Andres is a self-made marketing queen (and a co-coach inside The Wedding CEO). She pivoted her business from wedding photography to an online b...

96. Is the Wedding CEO Right for Me?

23 Apr 2023

Contributed by Lukas

💌 These 5 Black Friday deals are literally designed to help you book your next level — make sure you’re on the list❗️ -- ⭐️ Love the s...

95. How to Make the Most of Any Investment (The Secret Mindset Shift We All Need)

23 Apr 2023

Contributed by Lukas

💌 These 5 Black Friday deals are literally designed to help you book your next level — make sure you’re on the list❗️ -- ⭐️ Love the s...

94. Why I Created the Wedding CEO (All the Program Details)

19 Apr 2023

Contributed by Lukas

💌 These 5 Black Friday deals are literally designed to help you book your next level — make sure you’re on the list❗️ -- ⭐️ Love the s...

93. The Wedding CEO: Mikayla Uncovered Her Brand Story to Pivot into the Luxury Market

17 Apr 2023

Contributed by Lukas

Listen as our student, Mikayla, of The Wedding CEO, discusses her mindset wins & brand story transformation that ultimately helped her discover he...

92. The Wedding CEO: Phern made a $30k month using our Sales Call Method

12 Apr 2023

Contributed by Lukas

Listen as our new student, Phern, of The Wedding CEO discusses her many money wins & sales transformations after just four months inside the progr...

91. The Wedding CEO: Making $100k+ with Savannah & Michaella

10 Apr 2023

Contributed by Lukas

Listen as our first Alumni of The Wedding CEO come on the podcast and discuss their transformations after just one year inside the program.  💌 The...

90. 3 Tools You Need for a Scalable Photography Business

03 Apr 2023

Contributed by Lukas

💌 These 5 Black Friday deals are literally designed to help you book your next level — make sure you’re on the list❗️ -- ⭐️ Love the s...

89. Re-Release: Become the Wedding CEO in Your Business

30 Mar 2023

Contributed by Lukas

💌 These 5 Black Friday deals are literally designed to help you book your next level — make sure you’re on the list❗️ -- ⭐️ Love the s...

88. Re-Release: Is it Time to Raise Your Prices?

29 Mar 2023

Contributed by Lukas

💌 These 5 Black Friday deals are literally designed to help you book your next level — make sure you’re on the list❗️ -- ⭐️ Love the s...

87. Re-Release: 3 Reasons Why Your Clients Aren’t Booking You

27 Mar 2023

Contributed by Lukas

💌 These 5 Black Friday deals are literally designed to help you book your next level — make sure you’re on the list❗️ -- ⭐️ Love the s...

86. Re-Release: You NEED Business Boundaries

22 Mar 2023

Contributed by Lukas

💌 These 5 Black Friday deals are literally designed to help you book your next level — make sure you’re on the list❗️ -- ⭐️ Love the s...

85. Re-Release: What Are CEO Days & Why Do We Need Them?

20 Mar 2023

Contributed by Lukas

💌 These 5 Black Friday deals are literally designed to help you book your next level — make sure you’re on the list❗️ -- ⭐️ Love the s...

84. Re-Release: Planning During Slow Season

15 Mar 2023

Contributed by Lukas

💌 These 5 Black Friday deals are literally designed to help you book your next level — make sure you’re on the list❗️ -- ⭐️ Love the s...

83. The Truth About Marketing Weddings...

13 Mar 2023

Contributed by Lukas

The Waitlist for The Wedding CEO is officially open! If you join the program while on the waitlist we have a special bonus for you:A Private Website ...

82. Grow a Six-Figure Business - Introducing: The Wedding CEO

09 Mar 2023

Contributed by Lukas

The Waitlist for The Wedding CEO is officially open! If you join the program while on the waitlist we have a special bonus for you:A Private Website ...

81. Simple Automations for Wedding Photographers

06 Mar 2023

Contributed by Lukas

About the GuestMeet Sandra Henderson, an international wedding and family photographer, business coach, and podcast host. Navigating chronic illness l...

80. 3 Reasons CEO’s Need Passive Income Right Now

13 Feb 2023

Contributed by Lukas

It's time to stop putting all your eggs in one basket. Honey, haven't you learned from 2020? As someone whose eggs were just in one basket a...

79. This Is Why CEO’s Are So Lonely (& How to Fix It)

06 Feb 2023

Contributed by Lukas

Did you know that 73% of entrepreneurs are lonely? **That's more than 3/4 btw. I figured out the fraction LOL** Strong communities are critical b...

78. How to Pitch to Clients to Grow Your Business With Hannah & Co.

30 Jan 2023

Contributed by Lukas

About the GuestHannah helps entrepreneurs create a profit-focused schedule that eliminates unnecessary task-switching, long nights and never-ending to...

77. GREATEST HITS: How to Overcome Imposter Syndrome

16 Jan 2023

Contributed by Lukas

Wanna upscale from hobbyist to CEO status and create a profitable wedding photography business without the hustle & the overwhelm? Apply now to th...

76. GREATEST HITS: Mindfulness & Personal Marketing Tips

09 Jan 2023

Contributed by Lukas

Wanna upscale from hobbyist to CEO status and create a profitable wedding photography business without the hustle & the overwhelm? Apply now to th...

75. If I Were to Start Over in My Business This Is What I Would Do...

02 Jan 2023

Contributed by Lukas

Wanna upscale from hobbyist to CEO status and create a profitable wedding photography business without the hustle & the overwhelm? Apply now to th...

74. GREATEST HITS: This is Why You're Not Booking Clients

26 Dec 2022

Contributed by Lukas

Wanna upscale from hobbyist to CEO status and create a profitable wedding photography business without the hustle & the overwhelm? Apply now to th...

73. My Biggest Takeaways from 2022 (How I 5x'd my investment)

19 Dec 2022

Contributed by Lukas

Wanna upscale from hobbyist to CEO status and create a profitable wedding photography business without the hustle & the overwhelm? Apply now to th...

72. The Truth About Going Viral & Imposter Syndrome w/ Steph Marie Photo

12 Dec 2022

Contributed by Lukas

About the Guest Instagram: https://www.instagram.com/stephmariephoto/Website: https://stephaniemariephoto.com/Stephanie's Photo GuidesWanna upsc...

71. Slow Season Is Here. Here’s 5 Things You Must Do....

05 Dec 2022

Contributed by Lukas

Wanna upscale from hobbyist to CEO status and create a profitable wedding photography business without the hustle & the overwhelm? Apply now to th...

70. Get Started Shooting Film for that Editorial Edge

28 Nov 2022

Contributed by Lukas

Interested in learning how to learn how to use the Holga in real-time? We just added a bonus FILM module to our signature course, The Cinematic Editor...

69. Brianna Matched Her 9-5 Salary in 6 months!

16 Nov 2022

Contributed by Lukas

When Bre joined the program, she was undercharging so much that she was actually losing money by being a photographer. Fast forward six months and now...

68. Shawnae went from Confused to Clarity in her CEO Mindset

15 Nov 2022

Contributed by Lukas

Shawnae cultivated a bulletproof CEO mindset. She went from being underpaid and overbooked to having fun and creating in her business again. Now she’...

67. Michaella Quit Her 9-5 with Five Figure Months in The Wedding CEO

14 Nov 2022

Contributed by Lukas

✌🏽 Michaella quit her 9-5, booked a couple five figure months, and mastered her money mindset. She booked a couple of luxury weddings with weddin...

66. How Savannah made a $30k month inside The Wedding CEO

13 Nov 2022

Contributed by Lukas

Savannah booked a $30k month and $104k in a YEAR. She booked a package that was double what she was charging in January and she’s scaling her busine...

65. GREATEST HITS: Followers Don't Pay Your Bills & Let's Get Insta-Real

09 Nov 2022

Contributed by Lukas

Wanna upscale from hobbyist to CEO status and create a profitable wedding photography business without the hustle & the overwhelm? Apply now to th...

64. GREATEST HITS: Why You NEED Boundaries in Business

07 Nov 2022

Contributed by Lukas

Wanna upscale from hobbyist to CEO status and create a profitable wedding photography business without the hustle & the overwhelm? Apply now to th...

63. GREATEST HITS: 10 Mistakes I Made as a New Photographer

31 Oct 2022

Contributed by Lukas

Wanna upscale from hobbyist to CEO status and create a profitable wedding photography business without the hustle & the overwhelm? Apply now to th...

62. 3 Reasons Why Your Clients Aren’t Booking You

24 Oct 2022

Contributed by Lukas

Sales work in our everyday conversation whether it’s with marketing and whether it’s with the clothes that you buy or the ads that you see in comm...

61. Why Now is the Best Time to Start Your Photography Business

17 Oct 2022

Contributed by Lukas

Now is the best time to start a wedding photography business now more than ever businesses are popping up left, and right. To be honest, I think that ...

60. The Secret to Success (That No One Else Will Tell You)

10 Oct 2022

Contributed by Lukas

If you’ve been following and listening to me for a while you know that I thrive on having systems in my life and in my business if you are new to me...

59. What the Instagram CEO Taught Me

26 Sep 2022

Contributed by Lukas

 Wanna upscale from hobbyist to CEO status and create a profitable wedding photography business without the hustle & the overwhelm?Apply now to t...

58. How to Become the Wedding CEO in Your Business

05 Sep 2022

Contributed by Lukas

Wanna upscale from hobbyist to CEO status and create a profitable wedding photography business without the hustle & the overwhelm?Apply now to the...

57. 3 Reasons Why You Need a Brand Strategy Now

29 Aug 2022

Contributed by Lukas

Wanna upscale from hobbyist to CEO status and earn six figures?Apply now to the WEDDING CEO Coaching Program!Go to AloraRachelle.com/apply to learn mo...

56. 5 Things I Regret in My Business

22 Aug 2022

Contributed by Lukas

Wanna upscale from hobbyist to CEO status and earn six figures?Apply now to the WEDDING CEO Coaching Program!Go to AloraRachelle.com/apply to learn mo...

55. Writing Website Copy That Conveys Your Brand Voice with Kelsey O'halloran

15 Aug 2022

Contributed by Lukas

Kelsey O'Halloran is a website copywriter for passionate service-based entrepreneurs. She's helped creatives, coaches, virtual assistants, a...

54. What I Learned from Taking a Break

08 Aug 2022

Contributed by Lukas

Wanna upscale from hobbyist to CEO status and earn six figures?Apply now to the WEDDING CEO Coaching Program!Go to AloraRachelle.com/apply to learn mo...

53. Create Your First Digital Product Now with Molly Ho

01 Aug 2022

Contributed by Lukas

Tune in as Alora Rachelle talks to Molly Ho on how to create successful digital products for entrepreneurs and businesses. Listen now, and learn the s...

52. How to Get Inspired to Create Unique Images with Mel Rey

18 Jul 2022

Contributed by Lukas

 Montana-raised and California-based, Mel is a full-time wedding photographer that thrives on creating out-of-the-ordinary artful pieces with her cli...

51. The Pillars of Passive Income for Photographers with Aubrey Westlund

04 Jul 2022

Contributed by Lukas

Aubrey is a business mentor and consultant for creative entrepreneurs. She helps photographers and designers lighten their workload, transition away f...

50. Why I'm Leaving The Wedding Photography Industry....

06 Jun 2022

Contributed by Lukas

After a decade of serving over 200 amazing couples, it's finally time to say goodbye to the wedding industry....To my Clients: Thank you for 10 y...

49. Sales Calls with Carissa Woo & Editorial Weddings with Alora Rachelle

31 May 2022

Contributed by Lukas

As the saying goes "Two heads are better than one", we're giving you this with one of the most successful wedding photographers around,...

48. The Rise of Tiktok, Video Marketing and Passive Income with Cassidy Lynne

16 May 2022

Contributed by Lukas

How can we efficiently use TikTok and other social media platforms to elevate our business?Using social media has already been a part of our lives in ...

47. So You’re Wildly Profitable, Now What?

09 May 2022

Contributed by Lukas

You’re already hitting six figures in your business, now what is your next step? Confused about the next step you’re going to take on if you’re ...

46. How to Create Connection Using Instagram Stories

03 May 2022

Contributed by Lukas

Why you MUST show up on storiesIt boosts the algorithmIt makes you relatableIt creates a connection for the know-like-trust = eventually buying That&...