Wedding Pro CEO | Building Profitable Wedding Businesses

232. Should You List Pricing on Your Website?

19 Mar 2024

Contributed by Lukas

In this episode i'm diving into the BIG question: to list or not to list your pricing on your website. I've shifted from being on the fence ...

231. Quick Pricing Strategy for Wedding Pros

12 Mar 2024

Contributed by Lukas

In today's episode, I focus on the importance of embracing the pricing question from potential clients. I emphasize the significance of understan...

230. Pricing Your Services to INCREASE Revenue [Coaching Call]

05 Mar 2024

Contributed by Lukas

Imagine transforming your business from DIY-focused messaging that attracts budget-conscious clients to a premium brand that commands top dollar. That...

229. 15 Best Marketing Ideas [that will actually make you money!]

27 Feb 2024

Contributed by Lukas

I'm beyond excited to dive deep into an episode that's packed with marketing gold just for you. Today, I'm pulling back the curtain on ...

228. The 4 Buyer Types and How to Close Them w/ Kenda Laney

20 Feb 2024

Contributed by Lukas

I would like to introduce you to my Business Coach for 2024, Kenda Laney. We talk about the 4 buyer types and how understanding these can boost market...

227. You're Using Instagram Wrong. Do This Instead.

13 Feb 2024

Contributed by Lukas

This episode dives into the importance of using Instagram strategically as a wedding professional to fill your lead funnel. Rather than viewing Instag...

226. How to Generate More Leads and Close More Weddings

06 Feb 2024

Contributed by Lukas

Today's episode is a little bit different because I am replaying the live workshop that I recently hosted. (February 1, 2024)We had 1200 wedding ...

225. Flower Power: From Farm to Flourishing Business w/ Sydney Garvey

01 Feb 2024

Contributed by Lukas

Sydney Garvey's story is a testament to the power of implementing the course work inside of the Wedding Pro CEO Accelerator. She transitioned fro...

224. Wedding Photographer to CEO: Cayla Cummings' Scaling Journey

31 Jan 2024

Contributed by Lukas

What can the Wedding Pro CEO Accelerator do for my Photo and Video Business? In this episode, I had the wonderful opportunity to chat with Cayla Cummi...

223. From $47k to $150k+ in Just Months w/ Accelerator Student Madeline Hockley

30 Jan 2024

Contributed by Lukas

In this podcast episode, my guest, Canadian wedding planner, Madeline Hockley shares her journey from an overwhelmed wedding entrepreneur to a thrivin...

222. Stop Getting Ghosted and Start Getting BOOKED!

23 Jan 2024

Contributed by Lukas

I'm super excited to bring you this podcast episode, which is a special sneak peek into a live mastermind call from my Wedding Pro CEO Accelerato...

221. What Worked, What Didn't & What I'll Be Doubling Down on in 2024

16 Jan 2024

Contributed by Lukas

In this reflective, in and outs episode, I take listeners behind the scenes of my 2023 business year, discussing the highs and lows and lessons learne...

220. Why You Aren't Hitting Your Goals (and what to do instead!)

09 Jan 2024

Contributed by Lukas

Brandee Gaar explores the transformative power of strategic planning and goal setting. She introduces the "Big Ass Calendar," a tool for vis...

219. The Simple Way to Maximize Your Productivity in the New Year!

02 Jan 2024

Contributed by Lukas

In this episode of the Wedding Pro CEO podcast, host Brandee Gaar welcomes health consultant Tanessa Shears for a lively discussion on entrepreneurial...

218. Copywriting Strategies: Unlock Post-Wedding Profits! w/ Prerna Malik

26 Dec 2023

Contributed by Lukas

Brandee Gaar talks with Prerna Malik, an incredible copywriter and co-founder of Content Bistro, on how to create post-wedding campaigns to increase t...

217. Avoid these 5 Pitfalls in Wedding Industry Marketing w/ Tayler Cusick Hollman

19 Dec 2023

Contributed by Lukas

Marketing expert Tayler Cusick Hollman, discuss five marketing mistakes commonly made by wedding industry professionals, in the latest episode of the ...

216. "How do you calculate full service planning?" and other Q&A

12 Dec 2023

Contributed by Lukas

Brandee Gaar, answers questions from her audience about the wedding industry. She provides insights and advice on topics such as calculating fees, gra...

215. Five A.I. and Automation Tools for Wedding Pros w/ Dawn Richardson

05 Dec 2023

Contributed by Lukas

Brandee Gaar chats with Dawn Richardson, an expert in integrating technology into the wedding industry. Dawn shares her journey from IT and software e...

214. Unlocking Corporate Events: A Profitable Path for Wedding Pros w/ Susan Southerland

28 Nov 2023

Contributed by Lukas

Discover how to expand your wedding business into the lucrative world of CORPORATE EVENTS with insights from Susan Southerland, a seasoned wedding and...

213. "I want to hire but I'm afraid!" CEO Q&A

21 Nov 2023

Contributed by Lukas

Brandee Gaar hosts a Q&A style session on the Wedding Pro CEO podcast. She plans to include this format in the future, addressing questions from h...

212. Surprising Instagram Strategy That Turns Followers into Paying Clients

14 Nov 2023

Contributed by Lukas

In this episode, Brandee explores the world of Instagram chatbot automation and how wedding industry entrepreneurs can use it to supercharge their lea...

211. Master Authentic Leadership w/ Ashley Ebert

07 Nov 2023

Contributed by Lukas

Today, we're diving deep into understanding your leadership style with the incredible Ashley Ebert. If you've ever wondered about your stren...

210. Instagram vs. TikTok - What Really Matters for Wedding Pros

31 Oct 2023

Contributed by Lukas

In the latest episode, we're diving into the world of social media, specifically TikTok vs. Instagram. We've done the legwork and tested the...

209. 2024 Wedding Industry Predictions: What Lies Ahead

24 Oct 2023

Contributed by Lukas

On today's episode Brandee offers practical solutions for wedding pros to prepare for the upcoming engagement season. First, she emphasizes the i...

208. Crafting A Spending Plan that Can Save You Thousands!

17 Oct 2023

Contributed by Lukas

On today's episode of the Wedding Pro CEO Podcast, Embark on a journey to financial empowerment with Brandee where she walks you through the secr...

207. 3 Red Finance Flags Every Business Owner Should Recognize w/Danielle Hendon

10 Oct 2023

Contributed by Lukas

Today I am chatting with CFO Danielle Hendon about important financial insights for wedding industry professionals. The episode covers three key finan...

206. Instagram Gold: Organic Strategies for Wedding Pros w/ Nina Addeo

03 Oct 2023

Contributed by Lukas

Hey there, CEOs! Welcome to another episode of the Wedding Pro CEO Podcast. Today we're diving deep into Instagram strategies with Nina Addeo. Th...

205. Closing Consultations: Aligning with Your Client's Vision

26 Sep 2023

Contributed by Lukas

Hey there, CEOs! Today I am talking with Clint Hufft, host of the Wedding MBA Podcast, about my presentation at this year's Wedding MBA in Las Ve...

204. Digital Detox: How to Organize the Backend of Your Wedding Biz

19 Sep 2023

Contributed by Lukas

Hey there, CEOs! Dive into my conversation with Becca Mai, a business strategist and wedding planner, as she offers tangible tips to streamline your b...

203. How to Grow Your Wedding Business 30% Faster

12 Sep 2023

Contributed by Lukas

Hey there, CEOs! Today, we're diving deep into the heart of what keeps us stuck in our businesses. If you've ever felt like you're in t...

202. Healthy Money Mindset Strategies for Wedding Business Owners w/ Erinn Bridgman

05 Sep 2023

Contributed by Lukas

Hey there, CEOs! Today's episode just may awaken a new attitude toward your finances! I had an absolutely game-changing chat with the brilliant M...

201. The Perfect Time to Join: Exclusive Insights into the Growing Wedding Pro CEO Accelerator

29 Aug 2023

Contributed by Lukas

I can't wait to unveil the incredible growth and transformation opportunities within the Wedding Pro CEO Accelerator. Imagine a path to success t...

200. The Art of Growth: Inside Casey Cannon's Unique Approach to Scaling Her Wedding Business

22 Aug 2023

Contributed by Lukas

In a world filled with unexpected twists, Casey Cannon's journey took an extraordinary turn. Little did she know that her path would veer from tr...

199. From Solo Hustler to Team-Driven Success: Sammy Kesner's Business Evolution

15 Aug 2023

Contributed by Lukas

In this episode, I had the pleasure of chatting with the incredible Sammy Kesner of Jackson and June Events. Sammy's journey from a public health...

198. From Overwhelmed to CEO: The Transformation Journey of a Wedding Pro w/ Julie Rupert

08 Aug 2023

Contributed by Lukas

In this episode, we discuss the challenges Julie faced as her business grew rapidly. From handling 13 weddings in 2020 to a staggering 55 in 2022, Jul...

197. Turning the 'Engagement Gap' into a Success Story for Your Wedding Business!

01 Aug 2023

Contributed by Lukas

On today's podcast, I am talking all about the "Engagement Gap". I'm going to give you 3 very practical, tangible strategies that ...

196. From Wedding Pro to Industry Coach. Brandee, guest on So Here's the Thing Podcast

25 Jul 2023

Contributed by Lukas

In this episode, I'm the guest on Laylee Emadi's podcast, So Here's the Thing. Laylee is a photographer turned educator who now teaches...

195. "Reel" in More Clients: Leverage Instagram Reels for Your Wedding Business Success. Brandee, guest on Wedding Pros Who Are Ready to Grow Podcast

18 Jul 2023

Contributed by Lukas

In today's episode, I had the pleasure of being a guest on the Wedding Pros who are Ready to Grow podcast with Becca Pountney. We discussed the p...

194. Building a Sustainable Wedding Business: Time, Goals, and Outsourcing Insights. Brandee, guest on She Calls her Shots Podcast

11 Jul 2023

Contributed by Lukas

Hey there, CEO! In today's episode, I'm thrilled to introduce you to the She Calls Her Shots podcast with Krista Marie. Krista and I had an ...

193. Maximizing Profitability in the Wedding Industry: Brandee, Guest on Confetti Hour Podcast

04 Jul 2023

Contributed by Lukas

Hey there, CEOs. Welcome to the Wedding Pro CEO podcast. Every year on this show, we like to take a month where we highlight other industry podcasts t...

192. Building Wealth in the Wedding Industry: 3 Immediate Actions for Success

27 Jun 2023

Contributed by Lukas

Hey there, CEOs!! I am thrilled to have you here as we dive into some game-changing strategies that will take your financial game to the next level. T...

191. Are YOU the Reason They're Not Booking? w/ Tom Chelednik

20 Jun 2023

Contributed by Lukas

Hey there CEO's! In this episode, I had the pleasure of interviewing Tom Chelednik from the Knot and WeddingWire. We delved into the common issue...

190. A.I. Secrets and SEO Strategies w/ Sara Dunn

13 Jun 2023

Contributed by Lukas

I am thrilled to have my dear friend and SEO expert, Sara Dunn from Sara Does SEO, joining me today. We're going to unveil the secrets behind eff...

189. Grow Your Wedding Business by "Getting a Bigger Tank"

06 Jun 2023

Contributed by Lukas

In this episode, we dive into a common frustration: why isn't your wedding business growing? As wedding professionals, we work tirelessly, often ...

188. Understanding Your Money Like a CFO! w/ Christy Bowie

30 May 2023

Contributed by Lukas

Today's guest is Christy Bowie, and guess what? We're diving into one of my absolute favorite topics: finances!Christy is a fractional CFO, ...

187. 5 Tips for Being a Great Leader in the Wedding Industry

23 May 2023

Contributed by Lukas

Becoming a great leader is essential for wedding industry entrepreneurs who want to build successful businesses and create time freedom. On today&apos...

186. Marketing & Scaling for Wedding Industry Pros w/ Carrie Flynn

16 May 2023

Contributed by Lukas

Meet Carrie Flynn, a former public school teacher turned fractional CMO and business consultant specializing in marketing and scaling strategies for s...

185. Three Sales Funnels Every Wedding Entrepreneur Needs w/ Carissa Kruse

09 May 2023

Contributed by Lukas

On today's episode, I am talking with Carissa Kruse about the importance of funnels in the wedding industry. Carissa is a sales and backend funne...

184. The #1 Reason You're Still Overwhelmed in Your Wedding Business (and what to do instead)

02 May 2023

Contributed by Lukas

Hello CEOs!! In this episode, I discuss the biggest challenge I faced when running my wedding business: feeling overwhelmed, even with a large team. I...

183. The Secret to Warm Leads! w/ Andrea Shah

25 Apr 2023

Contributed by Lukas

In this episode, we have a special guest, Andrea Shah, who is a wedding pro copywriter. Andrea and I will be discussing the importance of creating eff...

182. Accepting the Burn Out! (and how to fix it) w/ Krista Marie

18 Apr 2023

Contributed by Lukas

Today I am talking to Krista Marie. She is a photographer and a coach for photographers and course creators. We are talking all about how to get back ...

181. Make More Money Series - Charge More!

11 Apr 2023

Contributed by Lukas

Today we are concluding our three part Make More Money Series. In part 3 we are learning all about how to CHARGE MORE in your wedding business.This is...

180. Make More Money Series - Convert More!

04 Apr 2023

Contributed by Lukas

Welcome to part two of the Make More Money series, and in this three part series we're breaking down three different ways that you can make MORE ...

179. Make More Money Series - Work More?

28 Mar 2023

Contributed by Lukas

Today starts a three part series here on the podcast that I'm calling the Make More Money series because couldn't we all use a little bit mo...

178. "Guide to Smart Wedding Planning" w/ Jeri Solomon and Edna Dratch-Parker

21 Mar 2023

Contributed by Lukas

I wanna ask you, have you ever thought of writing a book? If you've been in the industry for any amount of time, you've likely been told by ...

177. What Can TikTok Do For Wedding Pros? w/ Meagan Culkin

14 Mar 2023

Contributed by Lukas

Are you on Tiktok? I'm talking with Meagan Culkin from Magnolia Collective, and she has mastered TikTok and how to use it for her wedding plannin...

S58. The 3 Biggest Mistakes Wedding Pros Make.

09 Mar 2023

Contributed by Lukas

I want to share three mistakes that I see happening so often in the wedding industry. I work with so many wedding pros and I absolutely love getting t...

176. Setting Boundaries & Achieving Goals: Q&A w/ Dallas Roy

07 Mar 2023

Contributed by Lukas

Today I am being interviewed by Dallas Roy of, Details by Dallas Marketing Firm. This is such a fun conversation!!!Dallas has a group of mostly season...

S57. The Best Laid Plans.

02 Mar 2023

Contributed by Lukas

The best laid plans are revisited and monitored. Now back on episode 167 of the Wedding Pro CEO Podcast, I shared with you how I set my goals every si...

175. Are You Exhausted or Are You Saturated? Social Media Strategy with Tahnee Sanders

28 Feb 2023

Contributed by Lukas

Tahnee Sanders, a journalist turned floral designer-turned creative entrepreneur, takes a bold career pivot and starts the Strategy Studio to help fem...

S56. Fake It 'Til You Make It!

23 Feb 2023

Contributed by Lukas

Today I wanna talk about, "faking it until you make it." Now, listen, I know that this term gets a really bad rap in a lot of industries, ri...

174. Building a Powerhouse Brand w/ Kristin Hubbard

21 Feb 2023

Contributed by Lukas

In this episode, we are excited to introduce Kristin Hubbard, the owner of Our DJ Rocks and Photo Booth Rocks in Orlando, Florida, who will be speakin...

S55. Let Success Be Your Response.

16 Feb 2023

Contributed by Lukas

On today's Short, I wanna talk about, letting success be your response. A few weeks ago I saw a post by a fellow educator, Terrica. She's a ...

173. Check Your Ego & Be a Humble Learner: Opening the Wedding Pro CEO Summit 2022

14 Feb 2023

Contributed by Lukas

I opened the 2022 Wedding Pro CEO Summit encouraging all in attendance to be a Humble Learner. The theme of the summit was to help established wedding...

S54. Let's Do a Sales Funnel Audit.

09 Feb 2023

Contributed by Lukas

Today, I want to discuss the importance of auditing your sales funnel. For those who may not be familiar, a sales funnel refers to the process of bri...

172. A Wild Idea or Your Next Big Move?

07 Feb 2023

Contributed by Lukas

On today's show, I am talking with Gretchen Culver of Rocket Science Events and Moon and Stars events and Minne Weddings. I wanna ask you, CEO. H...

S53. Free vs. Paid Education. Real Talk.

02 Feb 2023

Contributed by Lukas

On today's short, real talk ya'll!! I want to talk to you about free, versus paid education and friends, we are gonna have a real heart to h...

171. Your Network is Your Net Worth.

31 Jan 2023

Contributed by Lukas

On today's show, I am talking with Becca Pountney. We are talking all about how to maximize your business networking.  We all know that your net...

S52. Avoid the Valley of Despair!!

26 Jan 2023

Contributed by Lukas

In today's short, we are talking about the Valley of Despair.I have been talking to so many of you that are building these incredible wedding bus...

170. Rethinking Feedback: Separate Emotion From Business.

24 Jan 2023

Contributed by Lukas

Jordan Kentris is our guest on The Wedding Pro CEO Podcast. In this episode we are rethinking feedback! Constructive feedback is essential to maintain...

S51. Your Biggest Obstacle in Growing Your Business.

19 Jan 2023

Contributed by Lukas

I want to talk to you about your biggest obstacle in your business.  When somebody asks you what are you struggling with, what do you feel like is th...

169. Contracts: Protect Your Business & Your Sanity.

17 Jan 2023

Contributed by Lukas

Take a fresh look at your contracts this year. It's time to take control and protect yourself. Listen to this week's episode of The Wedding ...

S50. Do Wedding Pros Tiktok?

12 Jan 2023

Contributed by Lukas

Do Wedding Pros use the Tiktok platform to grow their business?On today's short of the Wedding Pro CEO Podcast, I'm going to share with you ...

168. Answering Your Questions: 4 Tips for Maintaining Focus and Productivity in Your Wedding Business.

10 Jan 2023

Contributed by Lukas

I am answering all of your most burning questions. A few weeks ago, I dropped a thread in our community on Facebook, the Wedding Pro CEO Community, a...

S49. This WILL Grow Your Business in 2023!

05 Jan 2023

Contributed by Lukas

Let's talk about how to grow your business in 2023, and I know that is the top of everyone's mind right now because it's a fresh New Ye...

167. Vision Boarding: Why it's ineffective.

03 Jan 2023

Contributed by Lukas

Learn why a vision board is not be the most effective way to reach your goals. This episode is about Vision Boarding: Why it's ineffective and wh...

S48. YOU DID IT!

29 Dec 2022

Contributed by Lukas

As you're going into a new year, it's so important to do a year in review, not only to assess if you met your goals or if you had any goals ...

166. Protecting Your Wedding Business During Uncertain Times.

27 Dec 2022

Contributed by Lukas

With the looming possibility of a recession, inflation and unexpected emergencies ahead for business owners, Kunbi Odubogun passionately preaches abou...

S47. The Difference Between Success and Failure.

22 Dec 2022

Contributed by Lukas

The difference between whether you are going to succeed or whether you are going to fail is simply wether or not you are taking ACTION! Listen for thr...

165. How to Find and Work with Your Ideal Couples.

20 Dec 2022

Contributed by Lukas

If you're looking for a fun, personal, meaningful, and nontraditional ceremony, Bethel Nathan is your officiant. This episode is about the import...

S46. 3 Reasons Wedding Pros Aren't Making Money from Social Media.

15 Dec 2022

Contributed by Lukas

The three things that you're doing wrong to market your wedding business on social media apps and how to fix them so that you can increase your s...

164. Google Ads: Let the Leads Come to You!!

13 Dec 2022

Contributed by Lukas

Generate more leads with Google Ads!? Yes please! On this week's episode of the podcast, I interviewed Mark Chapman to discuss the power of Googl...

S45. Why That Course Didn't Work.

08 Dec 2022

Contributed by Lukas

On today's podcast, I wanna talk about why that course or mastermind or coaching program you bought, didn't work for you. -----Join The Wedd...

163. Building A Legacy: Enabling Employees To Own Their Career.

06 Dec 2022

Contributed by Lukas

This episode is all about building a legacy! Andy Storch learned that in order to help employees succeed and be remembered, leaders must give them the...

S44. 5 Things You MUST Do Before Next Year!

01 Dec 2022

Contributed by Lukas

A New Year is almost here! There's a few things that CEOs of their wedding companies need to do before the ball drops. There's actually five...

162. How to Implement Percentage Based Pricing.

29 Nov 2022

Contributed by Lukas

Nicole Mower from Nicole Mower Event shares how she went from flat fee to percentage based pricing and offers tips for other planners who may be strug...

S43. What Are You Thankful For?

24 Nov 2022

Contributed by Lukas

The comparison game is real and we all do it to ourselves, and it's so bad. We need to really focus on our own race to our goals. I want you to f...

161. What Do Couples Think About Your Brand?

22 Nov 2022

Contributed by Lukas

Why do some brands succeed while others fail? The answer may lie in their brand strategy. Emily Foster is a brand strategist and web designer who spec...

S42. Is Your Funnel Ready for Engagement Season?

17 Nov 2022

Contributed by Lukas

Is your sales funnel is ready for engagement season? Now, what does that mean? As you know, engagement season starts on Thanksgiving and runs until St...

160. Design Your Business to Run Itself!

15 Nov 2022

Contributed by Lukas

Mike Michalowicz (mi-'kal-ō-wits) is the guest on this episode. Mike is the author of the Revised and Expanded, Clockwork: Design Your Business ...

S41. You Need to Become the Coach!

10 Nov 2022

Contributed by Lukas

I want to ask you if you have become the coach of your team??? When you're building your business, you're not just a player, you're pro...

159. What's Next CEO?

08 Nov 2022

Contributed by Lukas

So you have a successful wedding business, right? Is the next step to become a paid educator in that industry? As a former high school teacher turned ...

S40. 3 Things I Would Do If I Was Starting My Business Today.

03 Nov 2022

Contributed by Lukas

I get asked this question a lot, which is, "If I was starting my business today.... right? [I've been in business 15 years, almost 16 years,...

158. Ready to Retire Your Spouse?

01 Nov 2022

Contributed by Lukas

I have a special guest, Ira Gaar, my husband, and my business partner.  Listen in as we do a Q&A session on how to be successful business partner...

S39. Is TikTok a Waste of Time?

27 Oct 2022

Contributed by Lukas

I want to talk about TikTok! Is TikTok a total waste of time? Well, let's unpack this idea. So, here's the thing. Y'all know that I lov...

157. Employee Retention Tax Credit (ERTC) Get Paid Back for Keeping Employees

25 Oct 2022

Contributed by Lukas

The Employee Retention Tax Credit (ERTC) under the CARES Act encourages businesses to keep employees on their payroll. According to the IRS website, t...

S38. This 1 Thing Will Lead to Success.

20 Oct 2022

Contributed by Lukas

I want to talk a little bit about the ONE THING that will help you to ensure success in your business. You think it's a secret, right? You think ...

156. When Is It Time to Open a New Market?

18 Oct 2022

Contributed by Lukas

Ashley Ebert, the co-founder of The Abundance Group, teaches us about all things team building, when is the right time to create new branches, and the...

S37. 3 EASY Steps to Increase the ROI of Your Reels.

13 Oct 2022

Contributed by Lukas

So, you're finally making REELS (or maybe you're still just thinking about it) but you're wondering....how is this moving my business f...

155. "There's Something About Merri." (Take Your Designs to a New Level)

11 Oct 2022

Contributed by Lukas

Are you having a problem visualizing your design plan? Don't worry! With Merri, you get to take event planning to a new level!In this episode I ...