Wharton Marketing Matters
Episodes
Lee Applbaum, Chief Marketing Officer, Wheels Up
21 Nov 2022
Contributed by Lukas
Lee Applbaum, Chief Marketing Officer at Wheels Up, joins Marketing Matters to talk about his journey in Marketing, joining Wheels Up, and how they ar...
Nitya Chambers, SVP of Content/Executive Editor, Lonely Planet
21 Nov 2022
Contributed by Lukas
Nitya Chambers, SVP of Content/Executive Editor at Lonely Planet joins Marketing Matters to talk about travel trends, innovation in travel, hot spots ...
Joanna Stern, Senior Personal Technology Columnist, The Wall Street Journal
10 Nov 2022
Contributed by Lukas
Joanna Stern, Senior Personal Technology Columnist for The Wall Street Journal joins Marketing Matters to discuss Marketing News of the week including...
Group Vice President, Toyota Motor North America
04 Nov 2022
Contributed by Lukas
Lisa Materazzo, Group Vice President of Toyota Division Marketing at Toyota Motor North America, joins Marketing Matters to talk about their new brand...
Peter Adams, Senior Reporter of Marketing Dive
04 Nov 2022
Contributed by Lukas
Peter Adams, Senior Reporter of Marketing Dive, joins Marketing Matters to talk about Marketing News of the week including Elon Musk's Twitter takeove...
Spirit Halloween CEO
28 Oct 2022
Contributed by Lukas
Steven Silverstein, Chief Executive Officer of Spencer Spirit Holdings, Inc (which operates two distinct experiential lifestyle brands, Spencer’s an...
Shannon Miller, Creative & Inclusion Editor, Adweek
28 Oct 2022
Contributed by Lukas
Shannon Miller, Creative & Inclusion Editor at Adweek, joins Marketing Matters to talk about Marketing News of the week including Gap removing all...
SVP, Whiskey Portfolio at Diageo
21 Oct 2022
Contributed by Lukas
Sophie Kelly, Senior Vice President for the Whiskey Portfolio at Diageo (including the world’s best-selling Scotch whisky brand Johnnie Walker) join...
Leslie Blount, Adweek Contributor
21 Oct 2022
Contributed by Lukas
Leslie Blount, Adweek Contributor, joins Marketing Matters to talk about Marketing News of the week including UberEats Halloween thriller campaign sta...
Vice President of Global Marketing for Budweiser
17 Oct 2022
Contributed by Lukas
Todd Allen, Vice President of Global Marketing for Budweiser, joins Marketing Matters to talk about Budweiser's FIFA World Cup Sponsorship, purpose Ma...
Jeff Beer, Staff Editor at Fast Company
17 Oct 2022
Contributed by Lukas
Jeff Beer, Staff Editor at Fast Company, joins Marketing Matters to discuss Marketing News of the week including McDonald’s adult version of the Hap...
President of FORVR Mood
07 Oct 2022
Contributed by Lukas
Asha Coco, President of Forvr Mood, joins Marketing Matters to talk about her journey in Beauty, what brought her to Forvr mood, and how the brand is ...
Daphne Howland, Retail Dive
07 Oct 2022
Contributed by Lukas
Daphne Howland, Senior Reporter at Retail Dive, joins Marketing Matters to discuss Marketing News of the week including Gatorade getting into the supp...
Jason Harris, Co-Founder & CEO Mekanism
06 Oct 2022
Contributed by Lukas
Jason Harris, Co-Founder & CEO Mekanism, joins Marketing Matters to talk about Trends and Memes and how they can affect marketing and advertising!...
Marty Swant, Senior Reporter at Digiday
06 Oct 2022
Contributed by Lukas
Marty Swant, Senior Reporter at Digiday, joins Marketing Matters to talk about Marketing News of the week including Walmart entering the Metaverse wit...
Hrish Lotlikar, Co-Founder & CEO, SuperWorld
02 Sep 2022
Contributed by Lukas
Hrish Lotlikar, Co-Founder & CEO of SuperWorld joins Marketing Matters to talk about SuperWorld and the Virtual World in Augmented Reality! ...
Janine Yorio, CEO of Everyrealm
01 Sep 2022
Contributed by Lukas
Janine Yorio, CEO of Everyrealm, joins Marketing Matters to talk about Real Estate in the Metaverse and the future of real estate! Hosted on Acast. Se...
Tommaso Di Bartolo, Co-Author, "Navigating The Metaverse”
01 Sep 2022
Contributed by Lukas
Tommaso Di Bartolo, Serial Entrepreneur, Startup Investor, Author, Advisor, and Faculty at the University of California Berkeley joins Marketing Matte...
Chief Marketing Officer, Outback Steakhouse
19 Aug 2022
Contributed by Lukas
Danielle Vona, Chief Marketing Officer for Bloomin’ Brands (which owns the Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill, Fleming’...
Peter Adams, Senior Reporter of Marketing Dive
19 Aug 2022
Contributed by Lukas
Peter Adams, Senior Reporter of Marketing Dive, joins Marketing Matters to discuss Marketing News of the week including Miller High Life's New Ice Cre...
Hilton SVP, Global Brand & Enterprise Marketing
12 Aug 2022
Contributed by Lukas
Amy Martin Ziegenfuss, Senior Vice President of Global Brand & Enterprise Marketing at Hilton joins Marketing Matters to talk about their First Gl...
Lauren Thomas, CNBC Retail Reporter
12 Aug 2022
Contributed by Lukas
Lauren Thomas, Retail Reporter at CNBC, joins Marketing Matters to discuss Marketing News of the week including Everlane's anti-inflation sale, Layoff...
Senior Manager, Honda Marketing
28 Jul 2022
Contributed by Lukas
Jessika Laudermilk, Senior Manager for Honda Marketing at American Honda Motor Company, Inc., joins Marketing Matters to talk about the pandemics impa...
Daphne Howland, Senior Reporter, Retail Dive
28 Jul 2022
Contributed by Lukas
Daphne Howland, Senior Reporter at Retail Dive, joins Marketing Matters to discuss Marketing News of the week including Macy's announcing small-format...
Chief Marketing Officer, KFC U.S
25 Jul 2022
Contributed by Lukas
Nick Chavez, Chief Marketing Officer for KFC U.S, joins Marketing Matters to talk about his journey, Marketing an iconic brand, new campaigns, engagin...
Chief Marketing Officer, Wheels Up
21 Jul 2022
Contributed by Lukas
Lee Applbaum, Chief Marketing Officer at Wheels Up, joins Marketing Matters to talk about the transformation of private aviation! Hosted on Acas...
Head of US Marketing, The LEGO Group
21 Jul 2022
Contributed by Lukas
Cristina Liquori, Head of US Marketing at The LEGO Group, joins Marketing Matters to talk about the history of the brand, celebrations for their 90th ...
Head of Brand Marketing, Favor (formerly The Pill Club)
07 Jul 2022
Contributed by Lukas
Lauren Scrima, Head of Brand Marketing for Favor (formerly called The Pill Club), joins Marketing Matters to discuss how they are advocating for every...
Suzanne Kapner, Wall Street Journal
07 Jul 2022
Contributed by Lukas
Suzanne Kapner, Reporter for The Wall Street Journal, joins Marketing Matters to discuss Marketing News including Old Navy's Plus Size Experiment, Bed...
Mekanism, Co-Founder & CEO
22 May 2022
Contributed by Lukas
Jason Harris, the co-founder & CEO of award-winning creative advertising agency Mekanism, joins Marketing Matters to talk about Modern Marketing a...
Peter Adams, Reporter of Marketing Dive
22 May 2022
Contributed by Lukas
Peter Adams, Reporter of Marketing Dive, joins Marketing Matters to talk about How Coke and Pepsi's rivalry shaped marketing — and where it goes nex...
Avocados From Mexico, VP of Marketing and Innovation
05 May 2022
Contributed by Lukas
Ivonne Kinser, Vice President of Marketing and Innovation for Avocados From Mexico, joins Marketing Matters to talk about how the brand is celebrating...
Baskin Robbins, VP of Marketing and Culinary
28 Apr 2022
Contributed by Lukas
Jerid Grandinetti, Vice President of Marketing and Culinary at Baskin-Robbins, joins Marketing Matters to talk about their brand refresh including a n...
Instacart Head of Marketing on their New Brand Identity
28 Apr 2022
Contributed by Lukas
Laura Jones, Head of Marketing at Instacart, joins Marketing Matters to talk about the company's brand refresh and new logo designed to reflect the ev...
Lauren Thomas, Reporter for CNBC covering the Retail Industry
28 Apr 2022
Contributed by Lukas
CNBC Reporter Lauren Thomas joins Marketing Matters to talk about Marketing News of the week! Topics include Netflix's Advertising Plans, Meta opening...
Head Of Global Marketing, Eat Just, Inc.
21 Apr 2022
Contributed by Lukas
Tom Rossmeissl, Head Of Global Marketing at Eat Just, joins Marketing Matters to talk about using their Earth Day campaign to name lawmakers on their ...
Liquid Death's SVP of Marketing
21 Apr 2022
Contributed by Lukas
Dan Murphy, SVP of Marketing at Liquid Death, joins Marketing Matters to talk about their edgy Earth Day Campaign, and Modern Marketing! Hosted ...
Kathryn Lundstrom, Adweek's Sustainability Editor *Earth Week*
21 Apr 2022
Contributed by Lukas
Kathryn Lundstrom, Sustainability Editor for Adweek, joins Marketing Matters to talk about Marketing and Advertising news through a climate lens. ...
Decentraland, Head of Metaverse Fashion Week
07 Apr 2022
Contributed by Lukas
Dr. Giovana Graziosi Casimiro, Content Producer at Decentraland Foundation and Head of Metaverse Fashion Week, joins Marketing Matters to talk about t...
Anheuser-Busch InBev on Marketing In the Metaverse
07 Apr 2022
Contributed by Lukas
Julie Garneau, Senior Director of Business Operations & Strategy at Anheuser-Busch InBev, joins Marketing Matters to talk about launching a Global...
Suzanne Kapner, Reporter for The Wall Street Journal covering the Retail & Fashion Industries
07 Apr 2022
Contributed by Lukas
Suzanne Kapner, Reporter for The Wall Street Journal covering the retail and fashion industries, joins Marketing Matters to discuss the following stor...
Chief Marketing Officer, Once Upon A Farm & Stevie Clements, Chief Brand Architect from CAVU Venture Partners
02 Mar 2022
Contributed by Lukas
Stevie Clements, Chief Brand Architect from CAVU Venture Partners and Katie Marston, the Chief Marketing Officer of organic baby food company Once Upo...
Kathryn Lundstrom, Adweek's Sustainability Editor
02 Mar 2022
Contributed by Lukas
Kathryn Lundstrom, Adweek's Sustainability Editor, joins Marketing Matters to talk about how climate change is impacting ecosystems and human societie...
PepsiCo, Vice President and Head of Marketing
17 Feb 2022
Contributed by Lukas
Todd Kaplan, Vice President and Head of Marketing at PepsiCo, joins Marketing Matters to talk about the marketing landscape, their star-studded Super ...
Pressed, Chief Marketing Officer
11 Feb 2022
Contributed by Lukas
Pressed Chief Marketing Officer, Michelle Peterson, joins Marketing Matters to talk about Black History Month and their Limited-Edition Label Collecti...
Ulta Beauty, Vice President of Integrated Marketing
11 Feb 2022
Contributed by Lukas
Karla Davis, Vice President of Integrated Marketing for Ulta Beauty, joins Marketing Matters to talk about their 2022 Diversity, Equity and Inclusion ...
Hit/Miss of the Week with Rafael Canton, Staff Writer for Adweek
11 Feb 2022
Contributed by Lukas
Rafael Canton, Staff Writer for Adweek, joins Marketing Matters to talk about upcoming Super Bowl Ads! Hosted on Acast. See acast.com/privacy fo...
Target, Senior Brand Marketing Manager on Black History Month
03 Feb 2022
Contributed by Lukas
Flora Ekpe-Idang, Senior Brand Marketing Manager at Target, joins Marketing Matters to talk about Black History Month, their Black Audience Marketing ...
Groupon, Vice President of Brand on Super Bowl and Black History Month
03 Feb 2022
Contributed by Lukas
Melanie Hellenga, Vice President of Brand at Groupon, joins Marketing Matters to talk about brand transformation, purpose-driven marketing, Super Bowl...
Inclusive Marketing with Sonia Thompson, Inclusive Marketing Strategist
03 Feb 2022
Contributed by Lukas
Sonia Thompson, inclusive marketing strategist and consultant that helps brands win the attention, adoration, and loyalty of consumers most brands ign...
Snack Nuts for Hormel Foods, Head of Marketing
20 Jan 2022
Contributed by Lukas
Rafik Lawendy, Head of Marketing, Snack Nuts for Hormel Foods, joins Marketing Matters to talk about Hormel Foods buying Planters nuts for $3.35 billi...
1/19/22: Marketing News with Marketing Dive's Peter Adams
20 Jan 2022
Contributed by Lukas
Peter Adams, Reporter for Marketing Dive, joins Marketing Matters to talk about Marketing Hits & Misses of the week, and the stories he has been c...
Wheelhouse Labs & Speakeasy Co.
27 Dec 2021
Contributed by Lukas
Marketing Matters Spotlight Segments: Dan Sanborn, President at Wheelhouse Labs and Head of Marketing at Kimmelot, Jimmy Kimmel's Creative Lab. ...
Retail Trends with Retail Dive's Daphne Howland
27 Dec 2021
Contributed by Lukas
Daphne Howland, Senior Reporter for Retail Dive, joins Marketing Matters to talk Marketing News and Retail Trends in the Holiday Season. Hosted ...
Vice President of Marketing, Lexus USA
16 Dec 2021
Contributed by Lukas
Vinay Shahani, Vice President of Marketing at Lexus USA, joins Marketing Matters to talk about Holiday Marketing Campaigns including 'December to Reme...
12/15/21: Marketing Hits & Misses with Marketing Dive's Chris Kelly
16 Dec 2021
Contributed by Lukas
Chris Kelly, Reporter at Marketing Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week including KFC 11 Herbs and Spices Fir...
Black Friday Special - Marketing Dive & The National Retail Federation
30 Nov 2021
Contributed by Lukas
Marketing Matter's Annual Black Friday Special!Guests Include: Peter Adams, Reporter for Marketing Dive on Black Friday/Holiday Marketing Campai...
Black Friday Special - Butterball & Expedia Group
30 Nov 2021
Contributed by Lukas
Marketing Matter's Annual Black Friday Special. Guests include: Rebecca Welch, Senior Brand Manager of Seasonal Business at Butterball, the...
Sephora's Senior Vice President of Integrated Marketing & Brand
04 Nov 2021
Contributed by Lukas
Abigail Jacobs, Senior Vice President of Integrated Marketing and Brand at SEPHORA, joins Marketing Matters to talk about Sephora's First-Ever Black-O...
11/3/21: Marketing Hits & Misses with Adweek's Kathryn Lundstrom
04 Nov 2021
Contributed by Lukas
Kathryn Lundstrom, Adweek's sustainability reporter, joins Marketing Matters to talk Marketing Hits & Misses of the week including Facebook's name...
Marketing Hits & Misses with Adweek's Shannon Miller *Halloween Edition*
28 Oct 2021
Contributed by Lukas
Shannon Miller, Creative and Inclusion Editor at Adweek and host of the Adweek podcast "Yeah, That's Probably an Ad," joins Marketing Matters to discu...
CEO, Spirit Halloween
28 Oct 2021
Contributed by Lukas
Steven Silverstein, Chief Executive Officer of Spencer Spirit Holdings, Inc., which operates two distinct experiential lifestyle brands, Spencer’s a...
General Manager, Sir Kensington's
22 Oct 2021
Contributed by Lukas
Alex Medeiros, General Manager for Sir Kensington’s and other Unilever-owned, growth stage food brands, joins Marketing Matters to discuss elevating...
10/20/21 Marketing Hits & Misses with Retail Dive's Daphne Howland
22 Oct 2021
Contributed by Lukas
Daphne Howland, Senior Reporter for Retail Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News.Stories in...
9/27/21: Hits & Misses/Retail Dive's Cara Salpini
04 Oct 2021
Contributed by Lukas
Cara Salpini, a senior editor for Retail Dive, joins Marketing Matters to talk about Marketing Hits & Misses of the Week including Pausing Instagr...
CEO & Co-Founder, Liquid Death
04 Oct 2021
Contributed by Lukas
Mike Cessario, the Founder and CEO of Liquid Death, joins Marketing Matters to talk about Shifting Consumer Mindsets toward Canned Water through Radic...
Vice President, Marketing - Mars Food (Ben's Original)
16 Sep 2021
Contributed by Lukas
Angie Madigan, Vice President of Marketing - North America, Mars Food - joins Marketing Matters to talk about one of their brands, Ben's Original and ...
Senior Brand Director, Absolut Vodka
16 Sep 2021
Contributed by Lukas
Lara O'Brien, Senior Brand Director at Absolut Vodka, joins Marketing Matters to talk about their #MixResponsibly Campaign for the Covid Era! Hosted o...
President, Expedia Brands
25 Aug 2021
Contributed by Lukas
Jon Gieselman, President of Expedia Brands, joins Marketing Matters to talk about travel trends, the future of travel, and their new global vaccinatio...
Tiffani Bova, Global Growth & Innovation Evangelist at Salesforce
25 Aug 2021
Contributed by Lukas
Tiffani Bova, Global Growth & Innovation Evangelist at Salesforce, joins Marketing Matters to talk Marketing Hits and Misses of the week including...
8/18/21: Hits and Misses with Marketing Dive's Peter Adams
19 Aug 2021
Contributed by Lukas
Peter Adams, the Reporter of Marketing Dive, joins Marketing Matters to discuss Marketing Hits & Misses of the Week including Beyoncé and Jay-Z a...
Head of Sports Marketing, PepsiCo
19 Aug 2021
Contributed by Lukas
Justin Toman, Head of Sports Marketing for Pepsi, joins Marketing Matters to talk about their Marketing Strategy - Partnerships, Initiatives & Cam...
8/4/21: Hits and Misses with Professor of Marketing, David Reibstein, of The Wharton School
06 Aug 2021
Contributed by Lukas
Professor of Marketing, David Reibstein, of The Wharton School joins Marketing Matters to talk Marketing Hits & Misses of the week including Walma...
Head of Marketing, Abercrombie & Fitch
06 Aug 2021
Contributed by Lukas
Carey Collins Krug, Head of Marketing at Abercrombie & Fitch, joins Marketing Matters to talk about their rebranding efforts and the importance of...
Retail Dive's Cara Salpini on Reebok's History
01 Aug 2021
Contributed by Lukas
Cara Salpini, a senior editor for Retail Dive, joins Marketing Matters to talk about her in-depth recap of Reebok's history and competition with Nike,...
Chief Marketing Officer, StockX
01 Aug 2021
Contributed by Lukas
Deena Bahri, Chief Marketing Officer at StockX, joins Marketing Matters to talk about the Marketing Strategy that fueled their international growth! H...
Executive Director, Philadelphia Fashion Incubator
23 Jul 2021
Contributed by Lukas
Elissa Bloom, Executive Director at The Philadelphia Fashion Incubator, joins Marketing Matters to talk about turning emerging Fashion Designers into ...
7/21/21: Hits and Misses with Retail Dive's Cara Salpini
23 Jul 2021
Contributed by Lukas
Cara Salpini, a senior editor for Retail Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week including how some founders are...
Joseph Turow, University of Pennsylvania Communication Professor
21 Jul 2021
Contributed by Lukas
Joseph Turow, University of Pennsylvania Communication Professor, joins Marketing Matters to talk about the rise of voice recognition and how voice re...
7/14/21: Hits and Misses with Adweek's Robert Klara
21 Jul 2021
Contributed by Lukas
Robert Klara, Senior Editor at Adweek, joins Marketing Matters to talk Marketing Hits & Misses of the week including Gap's collaboration with Kany...
6/30/21: Hits and Misses/Wharton's Katy Milkman
02 Jul 2021
Contributed by Lukas
Katy Milkman, Wharton Professor of Operations, Information and Decisions, joins Marketing Matters to talk Marketing Hits & Misses of the week, &nb...
Senior Director of Marketing, Cultural Engagement at McDonalds
02 Jul 2021
Contributed by Lukas
Elizabeth Campbell, Senior Director of Marketing at McDonalds, joins Marketing Matters to talk about cultural engagement at McDonalds including plans ...
6/16/21: Hits and Misses/Sucharita Kodali, Retail Analyst at Forrester
18 Jun 2021
Contributed by Lukas
Sucharita Kodali, Retail Analyst at Forrester, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News including Am...
Executive VP & Chief Marketing Officer, NBA's Atlanta Hawks
18 Jun 2021
Contributed by Lukas
Melissa Proctor, Executive Vice President & Chief Marketing Officer of NBA's Atlanta Hawks & State Farm Arena, joins Marketing Matters to disc...
6/9/21: Hits and Misses/Wharton's Cait Lamberton
14 Jun 2021
Contributed by Lukas
Cait Lamberton, Marketing Professor at The Wharton School, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News....
Chief Marketing Officer, OKCupid
14 Jun 2021
Contributed by Lukas
Melissa Hobley, Chief Marketing Officer of OkCupid - one of the largest dating apps in the world, joins Marketing Matters to discuss marketing, dating...
Shamin Abas, President, Shamin Abas Communications, Brand Marketing & Business Development for Ultra-Luxury Brands
27 May 2021
Contributed by Lukas
Shamin Abas, President and CEO at Shamin Abas Communications, joins Marketing Matters to discuss the luxury experience and the "High Net Worth" custom...
5/26/21: Hits and Misses/Lehigh's Ludovica Cesareo
27 May 2021
Contributed by Lukas
Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University, joins Marketing Matters to talk Marketing Hits & Misses of the week and M...
Katelyn Watson, Chief Marketing Officer, Nurx Inc
20 May 2021
Contributed by Lukas
Is the future of healthcare at home? Katelyn Watson, Chief Marketing Officer at Nurx, joins Marketing Matters to discuss! Hosted on Acast. See a...
5/19/21: Hits & Misses/Retail Dive's Daphne Howland
20 May 2021
Contributed by Lukas
Daphne Howland, Senior Reporter for Retail Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News. Stor...
Elizabell Marquez, CMO at Dreyer's Grand Ice Cream
13 May 2021
Contributed by Lukas
Elizabell Marquez, CMO at Dreyer's Grand Ice Cream, joins Marketing Matters to talk about redefining luxury with #ThatsDazs! Hosted on Acast. See acas...
5/12/21: Hits & Misses/Marketing Dive's Peter Adams
13 May 2021
Contributed by Lukas
Peter Adams, Reporter for Marketing Dive, joins Marketing Matters to talk Hits & Misses of the week and Marketing news.Stories include: Pepsi open...
5/5/2021: Hits & Misses/Adweek's Scott Nover
10 May 2021
Contributed by Lukas
Scott Nover, Platforms Reporter for Adweek, joins Marketing Matters to talk Hits & Misses of the week & Marketing news.Stories include: Reachi...
Monica Mody, Vice President Marketing at Budweiser
10 May 2021
Contributed by Lukas
Monica Mody, Vice President Marketing at Budweiser, joins Marketing Matters to talk about heritage branding, free beer for vaccinated consumers, sitti...
Monica Mody, Vice President Marketing, Budweiser
07 May 2021
Contributed by Lukas
Monica Mody, Vice President Marketing at Budweiser, joins Marketing Matters to talk about heritage branding, free beer for vaccinated consumers, sitti...
5/5/2021: Hits & Misses/Adweek's Scott Nover
07 May 2021
Contributed by Lukas
Scott Nover, Platforms Reporter for Adweek, joins Marketing Matters to talk Hits & Misses of the week & Marketing news. Stories include:&...
Jessie Becker, SVP Marketing at Impossible Foods
29 Apr 2021
Contributed by Lukas
Jessie Becker, SVP Marketing at Impossible Foods, joins Marketing Matters to talk about their first national ad push and the future or meat and food o...
4/28/21: Hits & Misses/Retail Dive's Cara Salpini
29 Apr 2021
Contributed by Lukas
Cara Salpini, is a senior editor for Retail Dive, joins Marketing Matters to talk Hits & Misses of the week and Marketing news.Stories include: Ol...
Barbara Kahn's Book - "The Shopping Revolution"
22 Apr 2021
Contributed by Lukas
Barbara Kahn & Americus Reed discuss Barbara's updated and edited edition of "“The Shopping Revolution: How Retailers Succeed in an Era of Endle...
4/21/21: Hits & Misses with Barbara Kahn & Americus Reed
22 Apr 2021
Contributed by Lukas
Barbara Kahn and Americus Reed discuss their Marketing Hits & Misses of the Week: Stories include: Nike’s new refurbished sneaker program P...