What Gets Measured
Episodes
ROI, Lies, and Marketing Data Analytics
22 Feb 2022
Contributed by Lukas
Sometimes miraculous, sometimes misleading, marketing data analytics play a central role in the lives of agencies and brands. But what if perceptions ...
Measuring Marketing Impact Across The 4 Ps
04 Feb 2022
Contributed by Lukas
A discussion with Marc Binkley about the 4 Ps of marketing and how marketers can utilize this conceptual framework to improve their efforts and outcom...
Using Marketing Data Science to Create Customer Value
04 Feb 2022
Contributed by Lukas
A discussion with Brandon Shockley about marketing data science, and how agencies and brands alike can create strategies based on data that inspire be...
What Gets Measured (TRAILER)
04 Feb 2022
Contributed by Lukas
What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews wit...