What Gets Measured
Episodes
How To Build A Better Marketing Plan
19 Apr 2022
Contributed by Lukas
A chat with author, accountant, and CFO-whisperer, Alastair Thomson, about what goes into building a marketing plan that gets the yes from stakeholder...
How Data Improves Marketing and Community Management
05 Apr 2022
Contributed by Lukas
How does marketing data analysis and an appreciation for technical architecture help improve community management for marketers, agencies and brands? ...
Better Marketing Data Management
22 Mar 2022
Contributed by Lukas
A discussion about data, how modern marketers can better manage it, and how technology can help, with NinjaCat CEO, Paul Deraval. SHOWPAGE: https:/...
Understanding The Customer Journey
08 Mar 2022
Contributed by Lukas
Forget the funnels! Learn about a new way to measure the customer journey, share of market, and more meaty marketing metrics with James Hankins. SHOW...
ROI, Lies, and Marketing Data Analytics
22 Feb 2022
Contributed by Lukas
Sometimes miraculous, sometimes misleading, marketing data analytics play a central role in the lives of agencies and brands. But what if perceptions ...
Measuring Marketing Impact Across The 4 Ps
04 Feb 2022
Contributed by Lukas
A discussion with Marc Binkley about the 4 Ps of marketing and how marketers can utilize this conceptual framework to improve their efforts and outcom...
Using Marketing Data Science to Create Customer Value
04 Feb 2022
Contributed by Lukas
A discussion with Brandon Shockley about marketing data science, and how agencies and brands alike can create strategies based on data that inspire be...
What Gets Measured (TRAILER)
04 Feb 2022
Contributed by Lukas
What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews wit...