What If? So What?
Episodes
Stefaan Verhulst, PhD, co-founder and chief research and development officer at the GovLab at New York University
17 Oct 2025
Contributed by Lukas
In this episode of “What If? So What?” Jim Hertzfeld sits down with Stefaan Verhulst, Chief Research and Development Officer at The GovLab, to exp...
Jonathan Brill, Futurist and Best-Selling Author on AI, Rogue Waves, and the Octopus Organization
15 Oct 2025
Contributed by Lukas
this episode of “What If? So What?”, host Jim Hertzfeld sits down with futurist and best-selling author Jonathan Brill to explore how organization...
Wally Burchfield, Automotive Industry Expert on AI and Consumer Data
01 Oct 2025
Contributed by Lukas
In this episode of “What If? So What?”, host Jim Hertzfeld sits down with Wally Burchfield, a seasoned automotive executive with more than five de...
Susan Etlinger, AI Analyst and Industry Watcher on Building Trust in AI
20 Aug 2025
Contributed by Lukas
In this episode of “What If? So What?”, host Jim Hertzfeld talks with AI analyst and industry watcher Susan Etlinger about the true disruptive pow...
Professor Rita McGrath on Leading in Times of Uncertainty
11 Jun 2025
Contributed by Lukas
In this episode of “What If? So What?” Jim Hertzfeld sits down with C-suite strategist, Professor Rita McGrath, to explore how organizations can t...
Wired's Kevin Kelly on Technology, AI, and the Power of Learning
23 Apr 2025
Contributed by Lukas
In this thought-provoking episode, Jim speaks with Kevin Kelly, Senior Maverick at Wired and author of numerous influential books including "Exce...
Deena Piquion from Xerox on Data, Disruption, and Digital Natives
02 Apr 2025
Contributed by Lukas
In this episode of the "What If? So What?" podcast, Jim Hertzfeld hosts Deena LaMarque Piquion, Chief Growth and Disruption Officer at Xerox...
Exploring Sustainability and Digital Transformation With Andi Orzehoski From LyondellBasell
19 Mar 2025
Contributed by Lukas
In this episode of "What If? So What?", host Jim Hertzfeld interviews Andi Orzehoski, director of brand content and digital communications a...
Efi Pylarinou, Top Global Tech Thought Leader on FinTech
05 Mar 2025
Contributed by Lukas
In this episode, Jim Hertzfeld welcomes Efi Pylarinou, a Wall Street pro, former academic, and FinTech expert. They discuss the evolution of financial...
Chris Duffey from Adobe on Generative AI
19 Feb 2025
Contributed by Lukas
What if GenAI Could Turn Anyone Into a Creative Director? In this episode of “What If? So What?” host Jim Hertzfeld is joined by Chris Duffey, he...
An Interview with Kate O’Neill, founder & Chief Tech Humanist, KO Insights | host, The Tech Humanist Show
05 Feb 2025
Contributed by Lukas
What If Tech Could Be More Human?In this episode of “What If? So What?” Jim Hertzfeld sits down with Kate O’Neill, tech futurist, keynote speake...
An Interview With Brian Solis, Head of Global Innovation at ServiceNow and 9x best-selling author.
22 Jan 2025
Contributed by Lukas
What if Your Digital Transformation Was as Easy as Changing Your Mind?In this episode of "What If? So What?" Jim chats with Brian Solis, a r...
What If Tech Leadership Wasn't About the Tech? An Interview with Jennifer Baker
18 Dec 2024
Contributed by Lukas
In this episode of What If? So What?, Jim talks with Jennifer Baker, former CTO of Synovus. She shares her journey from unexpected career opportunitie...
An Interview With HubSpot’s Scott Brinker
09 Oct 2024
Contributed by Lukas
What If MarTech Isn’t Just for Marketers? In this episode of What If? So What?, Jim sits down with Scott Brinker, VP of Platform Ecosystems at Hub...
What if Your Job Isn’t Done Until the Customer’s Job Is Done? An Interview With Sunbelt's Ron Gaines
25 Sep 2024
Contributed by Lukas
| In this episode, Ron Gaines, senior manager of marketing technology and analytics at Sunbelt Rentals, joins the show to discuss the evolving lands...
What if You Had 10 Seconds to Figure Out Your Customer Journey? An Interview with AMA's Todd Unger
11 Sep 2024
Contributed by Lukas
In this episode of the What If, So What podcast, Jim Hertzfeld speaks with Todd Unger, Chief Experience Officer of the American Medical Association ...
What if Your Mobile Provider Could Predict When Your Car Would Break Down? An Interview With Kevin Colletti
14 Aug 2024
Contributed by Lukas
In this episode, Jim Hertzfeld explores the convergence of the communications, media, and technology (CMT) industries with guest Kevin Colletti from P...
What if Your Assembly Line Was Replaced by Lines of Code? An interview with Kevin Espinosa
31 Jul 2024
Contributed by Lukas
In this episode of “What If? So What?,” Jim chats with digital strategist Kevin Espinosa about the evolving landscape of manufacturing. Drawing fr...
What if Semiconductors Were Gone For Just One Day? An Interview With Carolyn Henry of Intel
17 Jul 2024
Contributed by Lukas
In this compelling episode, host Jim Hertzfeld welcomes Carolyn Henry, vice president and general manager of Americas regional marketing at Intel. Tog...
What if You Didn’t Need People To Make Your Technology Work? An Interview With Bradie Speller
03 Jul 2024
Contributed by Lukas
In this episode of "What If? So What?" Jim Hertzfeld sits down with Bradie Speller, a seasoned expert in the intersection of technology and ...
What If Intuition Built Your Website? An Interview With Neelima Sharma of Lowe's
19 Jun 2024
Contributed by Lukas
In this episode of "What If? So What?" Jim talks with Neelima Sharma, the Senior Vice President of Ecommerce, Digital, and Technology at Low...
What If Your Twin Was Living In Your Computer? An Interview With Claus Torp Jensen
05 Jun 2024
Contributed by Lukas
In this episode, Jim welcomes Claus Torp Jensen, a seasoned expert in digital transformation and innovation, to discuss the fascinating realms of ambi...
The Rundown: 5 Technologies You Didn't Know You Needed
22 May 2024
Contributed by Lukas
In this episode, Jim Hertzfeld sits down with Mike Kosiek, technology product director at a Fortune 100 retailer, to explore the technological innovat...
What if You Could Be as Customer Obsessed as a Retailer? An Interview With James Hannis, Chief Architect Cardinal Health
01 May 2024
Contributed by Lukas
In this episode of "What If? So What?" host Jim Hertzfeld sits down with James Hannis, the visionary chief architect at Cardinal Health. W...
What if Your Commute Could Change the World? An Interview With Keith Tomatore, Automotive Industry Leader
17 Apr 2024
Contributed by Lukas
In this episode of “What If? So What?” Jim sits down with Keith Tomatore, a seasoned automotive industry veteran and leader of Perficient’s au...
What if You Ran Your Innovation Lab Like a Casino? An Interview With Eisaiah Engel, Author of "Innovation Casino"
03 Apr 2024
Contributed by Lukas
In the latest episode of "What If, So What?" host Jim Hertzfeld invites Eisaiah Engel, author of "Innovation Casino," to dive deep...
What if Digital Could Outsmart Climate Change? An Interview with Kristine Swan, Bayer Crop Science.
20 Mar 2024
Contributed by Lukas
In this episode, Jim talks with Kristine Swan, VP, Global Head of Digital Transformation & IT at Bayer Crop Science, to dive into the revolutionar...
What if AI Was Your Most Strategic Hire? An Interview With May Habib CEO of Writer
06 Mar 2024
Contributed by Lukas
In our latest episode, we're joined by May Habib, CEO of Writer, for an enlightening conversation on how Generative AI is revolutionizing digit...
What If Your Data Could Speak? The AI Revolution in BI. An interview with Nico Frantzen.
21 Feb 2024
Contributed by Lukas
In this episode, Jim Hertzfeld speaks with Nico Frantzen, director of data and AI solutions at Perficient, as they explore the transformative role of ...
What if Web Search Results Came From Soul Searching Results? An Interview With Justin Racine
22 Jun 2023
Contributed by Lukas
In this episode, Jim and Kim talk with Justin Racine, director, and lead commerce strategist at Perficient, and explore the concept of unified commerc...
What If College Was Just a Pit Stop? An Interview With Luca Ranzani
08 Jun 2023
Contributed by Lukas
In this episode, Jim talks with Luca Ranzani, team captain of MRacing at the University of Michigan, about taking what he has learned in the classroom...
What If the Patient Experience Started Way Before Your Doctor's Visit? An interview with Tara Becker.
25 May 2023
Contributed by Lukas
In this episode, Jim and Kim talk with Tara Becker, principal of digital health strategy at Perficient, about how to meet both consumer and employee n...
What If Design is the Difference Between a Product Life and Death? An Interview with Keith Wolf.
11 May 2023
Contributed by Lukas
In this week’s episode, Jim and guest host Erica talk with Keith Wolf, director of digital strategy at Perficient, about how design relates to achie...
What If Jim and Kim Answered Your Burning Questions?
27 Apr 2023
Contributed by Lukas
In this episode, Jim and Kim discuss questions submitted by listeners. How do companies stay on top of digital trends? Tune in to this week’s episod...
What If Loyalty Is About Building Trust, Not Accumulating Points? An Interview with Justin Huckins
13 Apr 2023
Contributed by Lukas
In this episode, Jim and Kim talk with Justin Huckins, director of strategy and innovation at Perficient, about how brands can maintain customer loyal...
What If AI Becomes Better Than Humans in Content Marketing? An Interview with Eve Sangenito
06 Apr 2023
Contributed by Lukas
Listen up, content marketers! Are robots about to take your job? Don't panic just yet. In this episode, Jim and Kim talk with Eve Sangenito, Prin...
What If Data Was a Product You Could Sell? An Interview with Eric Walk, Director of Digital Strategy at Perficient
16 Mar 2023
Contributed by Lukas
In this episode of What If? So What? Jim and Kim talk with Eric Walk, director of enterprise data strategy at Perficient, and explore the potential of...
What if AI was the new knowledge worker in town? An interview with Brian Flanagan, Digital Experience Strategist at Perficient
02 Mar 2023
Contributed by Lukas
In this episode, Jim and Kim talk with Brian Flanagan, Digital Experience Strategist at Perficient, about the rise of generative AI and its potential ...
What If Data and Intuition Could Hold Hands? An Interview with Will Stacy, Chief Marketing & Digital Officer at GM Financial
23 Sep 2022
Contributed by Lukas
In this episode of Perficient’s What If? So What? Podcast, Jim talks with Will Stacy, Chief Marketing & Digital Officer at GM Financial, about h...
What If Robots Really Did Run Your Business?
06 Sep 2022
Contributed by Lukas
In this episode, Kim talks with Katie King, published author and CEO of ‘AI in Business’ to convince us that robots aren’t taking over the world...
What If Your Customers Were Actually Your Fans? An Interview with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United
04 Aug 2022
Contributed by Lukas
In this episode, Kim talks with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United, about what it takes to double down on e...
What If You Didn’t Need to Be (or Even Beat) Amazon? An Interview with Novella Green, director of digital and customer experience for the American Nurses Association
05 Jul 2022
Contributed by Lukas
In this episode, Jim talks with Novella Green, Director of Digital and Customer Experience at the American Nurses Association about digitally supporti...
What if Everyone Could Be a Front-line Worker? An Interview with Ron Thurston host of “Retail in America” & Spotify’s John Gregory
21 Jun 2022
Contributed by Lukas
In this episode, Kim talks with Ron Thurston – author of the book “Retail Pride” and host of the podcast “Retail in America” and John Gregor...
What If You Don’t Know Your Customers Like You Think You Do? An Interview with Andy McMillian and Janelle Estes from User Testing
07 Jun 2022
Contributed by Lukas
In this episode, Kim talks with Andy McMillian and Janelle Estes from UserTesting.com about how to better operationalize customer insights and really ...
What If Digital Business Is Business As Usual?
24 May 2022
Contributed by Lukas
In this episode, Jim and Kim kick off Season 4 of the podcast, discussing what it means to be a digital business. Why some digital transformation init...
What If Great Golf and Great Tequila Had One Thing in Common? An Interview with PGA's Abraham Ancer
05 Apr 2022
Contributed by Lukas
In this episode, Jim departs from our regular show to talk with Abraham Ancer, pro golfer and entrepreneur, about the intersection of business and tec...
What If You’re Thinking About Innovation All Wrong?
22 Mar 2022
Contributed by Lukas
In this episode, Jim and Kim look back on season three of the podcast and some of the exceptional guests they had the opportunity to interview. They d...
What If You Could Measure Everything That Matters? An Interview With Google's Neil Hoyne
22 Feb 2022
Contributed by Lukas
In this episode, Jim talks with Neil Hoyne, Google's Chief Measurement Strategist, about his new book, Converted: The Data-Driven Way to Win Cust...
What If You Could Make Employee Experience Part of Your Customer Experience? An Interview With Microsoft's Chris Echelmeier
08 Feb 2022
Contributed by Lukas
In this episode, Kim talks with Chris Echelmeier, a Senior Director in the Microsoft Employee Experience practice where he focuses on driving culture ...
What If the Key to Digital Success Is Getting Back to Basics? An Interview With Alan Hart
25 Jan 2022
Contributed by Lukas
In this episode, Kim talks with Alan Hart, creator, and host of “Marketing Today with Alan Hart,” about why he thinks marketing teams need to be b...
What If Mark Cuban Joined Our Podcast?
11 Jan 2022
Contributed by Lukas
In our latest episode of the podcast, we're joined by a special guest – entrepreneur, Dallas Mavericks owner, and star of TV’s “Shark Tank”...
What If You Could Know Your Customers Like You Know Your Family? An Interview With Pegasystems Matt Nolan
14 Dec 2021
Contributed by Lukas
In this episode, Jim talks with Matt Nolan, Sr. Director of Product Marketing, Decision Sciences at Pegasystems, about why Personalization is on every...
What If Everything You Need to Market a Product Came from Customers? An Interview With Optimizely's Mike Bernard
30 Nov 2021
Contributed by Lukas
In this episode, Kim talks with Mike Bernard, Vice President of Product & Customer Marketing at Optimizely, about how you bring products to market...
What If Innovation Was Easy?
16 Nov 2021
Contributed by Lukas
In this episode, Jim and Kim kick off Season 3 of the podcast with a closer look at innovation, including what characterizes innovation, how to measur...
What If Strategy Is Really in the Execution?
02 Nov 2021
Contributed by Lukas
In this episode, Jim and Kim look back on Season 2 of the podcast and recall the moments where our guests helped call out what strategy really is what...
What If You Could Reinvent Retail... Again? An Interview With Spotify's John Gregory
05 Oct 2021
Contributed by Lukas
In this episode, Kim talks with John Gregory, Global Head of Industry - Retail at Spotify, about how traditional retailers can get unstuck and how the...
What If You Could Meet Your (Clothes) Maker? An Interview With Logility's Shawn Reynolds
21 Sep 2021
Contributed by Lukas
In this episode, Kim talks with Shawn Reynolds, Chief Marketing Officer and Executive Vice President at AI software company Logility, about what it ta...
What if Your Personal and Professional Brand Could Be the Same? An Interview with National Geographic's Kelsey Flora
07 Sep 2021
Contributed by Lukas
In this episode, Kim talks with Kelsey Flora, former Director of Marketing and Engagement at National Geographic, about how to turn your biggest brand...
What if You Never Had to Go to Your Doctor's Office Again? An Interview With Adobe's Tom Swanson
24 Aug 2021
Contributed by Lukas
In this episode, Jim talks with Tom Swanson, Head of Industry Strategy & Marketing for Health & Life Sciences at Adobe, about the future of te...
What If You Had to Lead Digital Natives as a Digital Immigrant? An Interview with Marketing Mojo's Lisa Bowman
10 Aug 2021
Contributed by Lukas
In this episode, Kim talks with Lisa Bowman, Chief Mojo Officer of Marketing Mojo and past CMO of organizations like UPS, about how the CMO skill set ...
What If You Could Speak Marketing and IT? An Interview With Assurant's Robert Nelms
27 Jul 2021
Contributed by Lukas
In this episode, Kim talks with Robert Nelms of Assurant about the importance of empathy when it comes to digital strategy and leadership.Connect with...
What if You Could Innovate On-Demand? An Interview With The Hershey Company's Andy Hunt
13 Jul 2021
Contributed by Lukas
In this episode, Jim talks with Andy Hunt of The Hershey Company about innovation, and we learn how Andy and his team turn creative ideas into real-wo...
What if Execution Really Is Strategy?
29 Jun 2021
Contributed by Lukas
Jim and Kim are back for Season 2! In this episode they share exciting things coming up in Season 2, discuss how strategy and execution are often misu...
What if Data Has Become the Customer Experience? An Interview with Arvind Murali
27 Jan 2021
Contributed by Lukas
Jim hosts a special crossover episode with Arvind Murali, Perficient’s Data Chief Strategist, and host of the Perficient podcast “Intelligent Data...
What if You Could Deliver Anything as Soon as It Was Valuable? An Interview with Jeff Small
27 Jan 2021
Contributed by Lukas
Kim interviews Jeff Small, Director of Mobile Product Strategy at Perficient about the evolution of digital product management and how organizations c...
What if Every Brand Went Direct to Consumer? An Interview with Jon Bostock, CEO of Trumans
27 Jan 2021
Contributed by Lukas
In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? We interview Jon ...
What if You Could Do 5 Years of Digital Marketing in 6 Months? An Interview with Eric Enge
27 Jan 2021
Contributed by Lukas
The pandemic dramatically accelerated the evolution and maturity of digital marketing. As platforms, approaches, and channels have all shifted seeming...
What if I Convinced the CEO to Embrace Design? An Interview with Chris Bernard
27 Jan 2021
Contributed by Lukas
No one asked for the iPhone. Yet the experience of using it is as much of the design as the product itself. Design today goes far beyond the packaging...
What if Everything Really Is Digital?
13 Jan 2021
Contributed by Lukas
In an era where everything is considered "digital", we share our research on what makes something digital or not. We discuss examples of thi...
Introducing What If? So What?, a Podcast from Perficient
23 Dec 2020
Contributed by Lukas
Are you trying to figure out what digital means for your business? Then What If? So What? is the podcast for you. Join hosts Jim Hertzfeld, and Kim Wi...