Mastering Launch Strategies with Matt Hall: Building Authentic Visibility and Relationships in Business
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What is the main topic discussed in this episode?
Hello, hello. Welcome back to What is Public Relations, the podcast. I'm your host, Laura Perks, PR strategist working with growth-focused entrepreneurs who are ready to really be seen, heard and hired as the authority. Now, as you have grown to expect from me, today's conversation is going to be super juicy. not only because this guest is phenomenal at what he does, but also because he has finally owned the fact that he is the undisputed launch king. So everybody listening, please give a massive warm welcome to Matt Hall.
What does Matt Hall mean by 'visibility isn't enough'?
Woo, woo, woo. Do I have to be the crowd as well? Yeah, you can be the hype band as well. So Matt, I would absolutely love it if you could introduce yourself to the listeners. Thanks, Laura. It's great to be here. So I am Matt Hall. I'm an online business strategist. And as you sort of touched upon there, like the main thing I love doing and love helping people learn about and do themselves is launching their online offers. So the main thing I help people do is stop trading their time for money with a lot of one-to-one work, which I'm sure lots of us resonate with. We've all been there where you've maybe started your business, You're making money, you're getting clients, but then you start to go, oh, I'm constantly tired.
I'm constantly having to trade that time, my energy, my effort to make that money. So what I help people do is learn how they can grow their business in a way where they do more online courses, programs, memberships, and create semi-passive income, recurring revenue, just so they get a bit more freedom over their business. And I flipping love it. And I love talking about it. So let's just go on and on and on. Let's have a really good chat. So I was actually going to bring in what you kind of did before you got into the online space. But actually, you've just said something about online courses, programs.
What are the current myths and realities of launching in today's market?
Things that are going to help you create monthly recurring revenue. But last week, unless people were hiding under a rock, there was a lot of noise around really kind of top marketing creators stopping selling their online programs. And of course, it kind of creates this ripple effect of fear of, oh, my God, online courses are dead, programs are dead. But you're very much still in the throes of it. You're still riding the high. So what would you say to people who are maybe nervous that what they want to do or what they have been doing no longer works? So I think it's just the market has corrected itself. So we had this time in lockdown around 2020, 2021, which wasn't normal. Like everybody was at home.
Lots of people weren't working. More people were online, which meant if you were providing services, courses, digital products online, there were more people to buy. So that just wasn't a normal time. And now people are thinking if they're not able to do what they did then, they're failing or there's something wrong. No, we're just back in a different time now. Now, the other side of it is, yes, there is an element of you probably listeners might have heard of this idea that there's a trust recession right now. And that's made up of many different factors. You know, I think courses have been around a bit longer. So more people have tried courses, you know, invested their money in them, not got the results that they hoped for.
So they struggle now to go, do I really want to buy another course? At the same time, we've got artificial intelligence, which means there's more fake stuff online than ever before. So it's becoming harder to trust what's real and what isn't. And all that means is we have to work slightly different to how we have done before if we are going to launch things. And really, I quite like it because it forces us to be a little bit more innovative. It forces us to basically be better and care more. Yeah.
How can you build authority and trust in your online business?
I think it was too easy for a lot of people, you know, and what what that's meant is there was a lot of crap out there. There was a lot of like subpar surface level crap courses out there. And when I work with people, what I teach is you've got to make it a no brainer.
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Chapters
8 chapters
1
What is the main topic discussed in this episode?
0:17–0:55
2
What does Matt Hall mean by 'visibility isn't enough'?
0:55–2:14
3
What are the current myths and realities of launching in today's market?
2:14–4:06
4
How can you build authority and trust in your online business?
4:06–6:19
5
What does it take to organize a successful live event?
6:19–8:57
6
How can PR enhance your visibility and credibility?
8:57–11:40
7
What does it mean to be 'Launch King material'?
11:40–13:25
8
How can you effectively engage your audience during a launch?
13:25–50:59
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