Mastering Launch Strategies with Matt Hall: Building Authentic Visibility and Relationships in Business

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So I was actually going to bring in what you kind of did before you got into the online space. But actually, you've just said something about online courses, programs.

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So they struggle now to go, do I really want to buy another course? At the same time, we've got artificial intelligence, which means there's more fake stuff online than ever before. So it's becoming harder to trust what's real and what isn't. And all that means is we have to work slightly different to how we have done before if we are going to launch things.

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And really, I quite like it because it forces us to be a little bit more innovative. It forces us to basically be better and care more. Yeah.

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They get to experience working with you, and then at the end, you pitch to them the offer, and they have an opportunity to then invest and work with you. And I think, again, what I was seeing in the industry – was a lot of the free challenges were crap and a lot of the free, like they were just so basic. And actually what they were, were sales pitches disguised as value.

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It's like, oh, I'm doing this thing for free. No, the whole thing was just you selling to us. And what I teach people now is your objective with that free launch event is every single person that shows up and gives you their most valuable asset, which is their time,

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leaves that free event going whether they bought from you or not going that was worth my time that genuinely helped so I think these are the things now more than ever that we've got to think about we've got to work a bit harder We've got to give more value. We've got to care more. And we've just got to think about what do people actually need. Generally pre-recorded courses and not the one.

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So I call it a bit of a hybrid model. You need to look at how can they get more access to you? How can they have more live support? How can there be accountability, community?

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But it's kind of really understanding. And I think it's self-trust as well. Yeah, and I think when it comes to launching in particular, I think there's two ways. I think the first thing is recognizing it's not for everybody. Like, there's a million ways to make money in business. There's a million ways to launch things, and it's not all the big launch events like I do for everybody.

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But the second thing I would just say is it's about having the right support and mentoring because anything – that's new can feel scary.

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And it's very, I always think with anything new, you've got to give yourself a period of time of doing it consistently, feeling uncomfortable and push through that barrier to then really know if it is for you or not, because some people, they just quit too early. So like for me, if I was to share the thing that's least comfortable for me,

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is talking live on stage in the actual room so i much prefer doing my launches on zoom and doing it online it's not comfortable for me in the room and so last year i've i don't know exactly i've maybe spoken on maybe 30 stages something like that and i've got my biggest one at the time of recording in like a couple of weeks time yeah It still makes me feel a bit sick.

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Like the more that you have an engaged audience that already love and support you and trust what you do and can hype you up, which I am lucky to have when we do our launches, you always have people that are already clients that want to be part of those experiences and they just light up the chat. I don't ever ask them to do it and I never have, but they just want to do it.

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So then that gives other people more trust that, hang on, there's lots of different people here that clearly, you know, it's not just like this guy's appeared out of nowhere. He's clearly built something substantially with people buy into. So, yes, having an audience makes it easier to have more successful launches. Yeah.

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But it's kind of like one of the best ways to grow your audience is doing launches because they're a moment in time that's like a big event. You know, I've just recently done our three day audience growth challenge and we ran ads for that. And if you're going to run ads for, say, just like a freebie, like a PDF guide or a template or something like that,

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You don't get the same buzz when people meet you for the first time from doing that than they do joining a three day challenge where you're live every night and you're delivering content with them. So it's one of them. It's like to do a successful launch, you need an audience. But one of the best ways to get an audience is just to do the launch.

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And so I think it's just, but you just do it with that awareness and you just know it's like you spoke about, it's playing the long game and it's keeping showing up and doing these launches that eventually you'll see it turn that corner. And I say to a lot of clients, like your first launch, like the success of that first launch is based on did you do the launch? Not how many people showed up,

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you still don't feel comfortable speaking on stage, which blows my mind because in a former life, and I don't know if you still do this, because I only found this out in November last year when a friend of mine was like, oh, you do know that Matt was actually in like the UK's number one Take That Troopy band.

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And I was like, I only know who Matt was because he was part of Tanya King Muhammad's mastermind retreat, which I didn't go to because I couldn't get myself sorted out in time.

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And so if you take the take that example, I've spent years being somebody else and being on stage with the band. And pretty much every gig is the same set list and the same pattern. So you get into a routine where I'll be honest, I got to a point and a lot of this is almost frowned upon in the performing arts, which is like you should never not be nervous.

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The day you're not nervous is the day you should leave. And I don't fully agree with that. Like I get it because it's saying you should be you should really care. And but actually I got into a place where I knew we were flipping brilliant.

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I knew whatever audience we were going to have them and they were going to have the best night ever because I completely had the evidence and I believed in what we did. But I was being somebody else. And now it's still fairly new speaking on stage as Matt Hall. And I have been on a journey and I know that sounds dramatic, but we are on our journey. Yeah.

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We're all on a journey, but of really figuring out, because I've spent so long being other people, like, who actually am I? Who is Matt? And I, for the first time, showing up for things like this and online, I feel really clear. And it's been about the last year, really, that I've really got comfortable and clear in my own skin. Wow. But then put that on a stage with everybody looking at you.

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Because one thing doing it online where you can't see the faces. It's another where you've got 500 people looking at you that have paid for a ticket going, come on then, teach us something I don't already know. So for me, that still feels brand new. And it's still something I'm adapting to. But I also understand that, as Tony Robbins says, repetition is the mother of mastery.