What Pharma Needs Next
Episodes
Architecting the AI-Ready Enterprise
16 Apr 2026
Contributed by Lukas
In this episode, Kieron Scrutton joins Florian Schnappauf to discuss architecting an AI-ready enterprise to achieve commercial efficiency at scale. Di...
UCB and Takeda: Improving the Customer Experience through Medical-Commercial Collaboration
06 Oct 2025
Contributed by Lukas
What happens when medical and commercial teams truly align? Stronger launches, a smoother HCP experience, and better patient outcomes. In this episode...
Turning Content into Memorable Customer Experiences
04 Jun 2025
Contributed by Lukas
How does great content become memorable customer experiences in life sciences? Erica Taylor and Oz Demir of Genentech share their recent experiences o...
Preparing for a Faster Trial-to-Treatment Pathway
29 Nov 2024
Contributed by Lukas
Pharmaphorum’s Nicole Raleigh interviews Chris Moore, president of Veeva Europe, on trends shaping commercial life sciences. Chris highlights AI’s...
Preparing for a Launch: Pharma's High-Stakes Gamble
29 Nov 2024
Contributed by Lukas
Veeva's Florian Schnappauf speaks to Andy Eeckhout of ADVANZ PHARMA about ensuring launch success. Preparing for a launch is a high-stakes gamble for ...
The Problem of Plenty in Life Sciences
29 Nov 2024
Contributed by Lukas
Despite major advances in recent years, it is still too difficult for biopharma field teams to bring together all relevant information to serve HCPs. ...
Navigating the New Medical Affairs Landscape: Data, Impact, and the Evolving MSL Role
29 Nov 2024
Contributed by Lukas
In this episode, Christoph Bug, VP Global Medical at Veeva, discusses the evolving role of medical affairs with industry experts. They explore how med...