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Whateley

Does Simmo want to return to the coaching ranks? | The Means Test with Adam Simpson! (01.06.26)

01 Jun 2026

Transcription

Transcript generated automatically by AI and may contain errors.

Chapter 1: What is Adam Simpson's current stance on returning to coaching?

0.031 - 11.74 Gerard Whateley

Adam Simpson is here to dissect all that's happening. You are central to some conversation, at least, Simmo, with those who have their views on your presence on the Carlton selection panel for the coach.

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12.121 - 31.398 Adam Simpson

Yeah, and the Essendon stuff. I suppose if we have to talk about me, Gerard, Um, I'm not, I'm not really not interested in coaching at the moment in the, in the short to medium and possibly longterm. I, um, if I have made that clear, that's, that's where I sit at the moment. So I was never going to be putting my hand up for, for a position. for Essendon.

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31.598 - 45.121 Adam Simpson

And once I made that decision around the Carlton piece, it was like, nah, I want to try and get good at this, to be honest. So, you know, getting some miles under the, in your legs with the media stuff, I think takes a bit of time to get the craft right.

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Chapter 2: How does Adam Simpson feel about his involvement in the Carlton selection panel?

45.141 - 54.657 Adam Simpson

So I'm working on that. And then, yeah, so from a Carlton, from a coaching point of view, I'm not really in that space to be applying for jobs. And I don't think I will be for a while.

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55.178 - 64.132 Gerard Whateley

And the idea that you might steal other people's IP and put it to use in your own coaching future? Yeah. I'd be insulted by that if I were you as a premiership coach.

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64.293 - 88.47 Adam Simpson

It's a little bit, yeah. And I can sort of semi-understand the question around that. But that's the way it is. When you present for a position, you're all in. You're not holding anything back because someone might take your IP. What is IP? For me... From a coaching point of view, I think this works in business as well. I think 90% of what we do is the same. We're all doing the same things.

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89.151 - 112.064 Adam Simpson

It's that last 10% that's your point of difference. And that's more about the person. So that's your values, your leadership style, your... The way you connect, your belonging, you know, all those type of things. They're the intangibles. I'm not really looking to steal anyone's IP in that space. So that's how I look at it. I'm not really, I don't think that's really a conversation.

112.604 - 126.04 Adam Simpson

For anyone out there who's looking for this coaching position at Carlton, don't worry. I'm not going to steal anything. Um, so yeah, that hopefully that puts it to bed, to be honest. But, um, yeah, talking about me is not a massive strong suit.

126.06 - 136.812 Gerard Whateley

I think it would be interesting. I am interested in the mindset going in is if I'm trying to win the job, I'm not suspicious of you. I'm trying to impress the socks off.

137.192 - 142.258 Adam Simpson

Well, yeah, that time will tell. Um, think about the IP. Everyone knows it.

Chapter 3: What insights does Adam Simpson share about coaching and intellectual property?

142.318 - 163.81 Adam Simpson

Everyone knows what everyone's doing. You all steal it off someone. So when I was, went for the West coast job, um, I'm taking all Hawthorne stuff and I go, this is what I do. Um, this is what I learned, sorry, at Hawthorne. And Clarko knew that. And everyone who worked through, um, through Clarko's system, they took a bit of what he did from a, oh, that's interesting from a style of play.

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163.85 - 183.579 Adam Simpson

That's interesting how he educated. That's interesting on how he connected. the group together with a Kokoda, you know, that's what he took everyone to Kokoda, which was a great, great idea. I didn't do it, but I could have. So yeah, it's, yeah, there's 90% of what we do is very, very similar. I'm looking at the 10%. What makes you different, Gerard? And that's what people need to understand.

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183.599 - 197.286 Adam Simpson

What makes you different? Because if you don't know, then you haven't done enough work on yourself. Are you looking forward to being involved in the process? I am. Yeah. I think there's, um, Yeah, the net's cast quite wide. So I'm looking forward to seeing how that plays out.

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