What's the Point?
Episodes
#13 - Season 1 - What's The Point?
05 Dec 2025
Contributed by Lukas
Season one has been a conversation about clarity, confidence and the real role of marketing inside a recruitment business. In this wrap up, the team l...
#12 - Pricing Power: How to Set, Defend and Improve Your Pricing Strategy - Jon Brooks
28 Nov 2025
Contributed by Lukas
Most recruitment leaders know their service is worth more than their fees, yet so many still reach for discounting at the first sign of resistance. In...
#11 Why FOMO in Marketing Can Be Dangerous
21 Nov 2025
Contributed by Lukas
Every marketer has felt it. Someone launches a podcast. Someone shouts about a new AI tool. Someone gets ten thousand likes on LinkedIn. Suddenly you...
#10 How to Build a Business Case for Marketing Spend
14 Nov 2025
Contributed by Lukas
Q4. Planning season. The spreadsheets are out, finance is calling, and marketers everywhere are bracing for the same question: “So… what’s your ...
#9 Resilience, Bounce-back & Community Growth - James Mayes, Co-Founder of Rodeo
07 Nov 2025
Contributed by Lukas
In this episode, the team sits down with James Mayes, Co-Founder of Rodeo and former CEO of Mind the Product, to explore how genuine human connection ...
#8 Brand Isn’t a Logo – Building Trust That Wins Clients and Candidates
31 Oct 2025
Contributed by Lukas
Most recruitment businesses underinvest in brand - they focus on job boards, LinkedIn licenses, or shiny websites, but forget what truly drives value:...
#7 Marketing & Sales Alignment: Still More Talk Than Action? w/ Paul Sharpe
24 Oct 2025
Contributed by Lukas
Sales and marketing - the age-old tension that every recruitment business talks about fixing, but few ever do.In this episode, we’re joined by Paul ...
#6 - Hiring Marketers - What Founders Get Wrong
17 Oct 2025
Contributed by Lukas
Hiring your first marketer - or your next one - can make or break your agency’s growth plans. In this episode, we break down how to plan, structure,...
#5 - Live from NEC Birmingham - Recruitment Agency Expo 2025
10 Oct 2025
Contributed by Lukas
Recorded LIVE at the Recruitment Marketing Expo 2025, this special episode unpacks how marketing can transform not just brand perception-but the act...
#4 The Link Between Revenue & Marketing: Let’s Talk Money w/Matt Gallivan, Sales Director @ JobAdder
03 Oct 2025
Contributed by Lukas
Marketing is more than making things “look pretty.” At its best, it’s a driver of revenue, strategy, and long-term growth. So why do so many CEO...
#3 - Debunking AI marketing hype with Matt Comber - CEO of SourceFlow
26 Sep 2025
Contributed by Lukas
AI is everywhere in recruitment conversations right now - but how much of it is hype, and what’s actually useful? In this episode, we’re joined by...
#2 - Your CEO Thinks They Know Marketing, What Now?
19 Sep 2025
Contributed by Lukas
Recruitment marketing is changing-fast. In this episode, we explore what that means for marketers and recruitment leaders alike. From shifting expecta...
# 1 – What We Wish We’d Known Earlier in Our Career
12 Sep 2025
Contributed by Lukas
Starting out in recruitment marketing is rarely straightforward. Between being asked to wear every hat in the business, proving your worth to leadersh...