What’s Treading with Tire Review

Inside Hankook’s TGL Marketing Strategy

21 Apr 2026

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The Hankook TGL partnership is about so much more than golf. At the TGL Finals inside the SoFi Center, designers center everything around performance. The simulator, the rotating green, the broadcast presentation – every part of the experience is structured to make performance visible and easy to understand.That’s exactly why Hankook wants its brand associated with this environment.What Makes TGL DifferentTGL (Tomorrow’s Golf League) blends live competition with real-time data and broadcast technology. Systems track, measure, and display every shot instantly. That turns the performance into something jaw-droppingly visual.That matters because it mirrors how people explain tire performance. Measurable attributes like grip, wear, rolling resistance, and traction define tires.Inside TGL, the system presents performance in a very similar way through data and immediate feedback. The Hankook TGL partnership places the brand inside an environment where those types of metrics are front and center. It’s a natural alignment between product and platform.Why Controlled Environments Matter for the Hankook TGL PartnershipInside the SoFi Center, lighting, camera angles, digital overlays, and crowd experience are all controlled. That helps Hankook’s brand appear the same way every time within a setting built around advanced technology.For the tire manufacturer, the partnership is measurable, explainable performance, and that is something tire dealers can use to build trust with their customers.Subscribe: tirereview.com/subscribe.

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13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

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Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

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What’s Treading with Tire Review

Inside Hankook’s TGL Marketing Strategy

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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