Winning Friends
Episodes
Innovation doesn’t scale in isolation 🔒 | David Gram on Winning Friends
19 Apr 2026
Contributed by Lukas
Founders often default to building everything in-house because it feels safer and more controllable. David Gram’s view is that this instinct can qui...
The 5 rules for driving change without losing allies| David Gram on Winning Friends
14 Apr 2026
Contributed by Lukas
David Gram walks us through the five rules that help leaders introduce new ideas while keeping trust intact. From expecting resistance to understandin...
🧪 Structure that prevents experimentation overload| David Gram on Winning Friends
09 Apr 2026
Contributed by Lukas
Drawing on his experience at LEGO and his work today with leadership teams, David Gram argues that experiments should be evaluated close to where idea...
How to test ideas without burning time, money, or trust | David Gram on Winning Friends
07 Apr 2026
Contributed by Lukas
Experimentation is rarely the hard part. Knowing what to test, when to stop, and how to bring people with you is.David Gram spent nearly a decade at L...
🔁 Brand loyalty is built through consistency | NOËP on Winning Friends
23 Mar 2026
Contributed by Lukas
Andres Kõpper (NOËP) reflects on how predictable behaviour builds confidence – using Apple’s one-button logic as a metaphor for branding. When p...
🎩 Why “doing it all” never scales | NOËP on Winning Friends
18 Mar 2026
Contributed by Lukas
NOËP is not just one person making music, but a working business: managers, agents, a band, partners, and multiple revenue streams.In this clip, Andr...
📱 Should you design for platforms or for people?| NOËP on Winning Friends
13 Mar 2026
Contributed by Lukas
When TikTok became the main route to discovery in music, it didn’t just change how songs were promoted – it started influencing what got made in t...
Why virality doesn’t build loyalty| NOËP on Winning Friends
10 Mar 2026
Contributed by Lukas
A viral moment can open doors fast, but it won’t build a business - unless you know what to do next. Andres Kõpper, known internationally as NOËP,...
🏅 What elite teams reward instead of talent| Jason Caldwell on Winning Friends
23 Feb 2026
Contributed by Lukas
In this clip, Jason Caldwell shares the lesson that reshaped how he thinks about leadership: stop trying to be the fastest, and focus on adding the mo...
✍ The vision statement your team will actually commit to| Jason Caldwell on Winning Friends
18 Feb 2026
Contributed by Lukas
Most teams either don’t have a vision statement, or they inherited one from someone higher up. Either way, it rarely creates real ownership.In this ...
🤝The small moments that keep teams from drifting apart| Jason Caldwell on Winning Friends
13 Feb 2026
Contributed by Lukas
Most leaders say they don’t have time for the emotional side of leadership. Jason Caldwell argues you don’t need a big culture programme. You need...
Why elite teams don’t hire superstars (and what they do instead) | Jason Caldwell on Winning Friends
10 Feb 2026
Contributed by Lukas
Most leaders say they want high-performing teams. Fewer know what to do when the pressure rises, alignment slips, and the talented hire starts pulling...
⌛ Most deals are won or lost in the first two minutes. | Mike Southon on Winning Friends
26 Jan 2026
Contributed by Lukas
Mike Southon shares why likeability matters, how to start conversations naturally and why trust is built long before business talk begins.🎧 Catch t...
🤝 What really decides how a meeting goes | Mike Southon on Winning Friends
21 Jan 2026
Contributed by Lukas
Networking advice usually focuses on what to say or offer. But long before that, something quieter decides how the conversation will unfold.In this cl...
🧐 Who really makes founders succeed | Mike Southon on Winning Friends
16 Jan 2026
Contributed by Lukas
Mike Southon has met and worked with some of the most recognisable entrepreneurs in the world. And he keeps noticing the same pattern: behind every vi...
How to grow a business with beermat simplicity| Mike Southon on Winning Friends
13 Jan 2026
Contributed by Lukas
Most founders don’t have a product problem. They have a clarity problem. If you can’t explain what you do fast – you can’t sell it, fund it, o...
🚿 How one shower idea flipped the hotel model
22 Dec 2025
Contributed by Lukas
Some concepts come quickly. Others take years of listening, prototyping, and refining. Veerle Donders shares how Zoku grew from a single shower though...
💡 Why 1 in 6 international assignments fail
17 Dec 2025
Contributed by Lukas
Veerle Donders reveals why loneliness drives failed assignments, how the rise of short-term placements changed everything, and why community is becomi...
✨ The hiring mindset that turns teams into communities
15 Dec 2025
Contributed by Lukas
Veerle Donders shares how Zoku looks beyond skills and hires people you’d proudly introduce to your friends: curious, warm, community-minded people ...
The “upside-down hotel” tackling the hidden cost of loneliness
09 Dec 2025
Contributed by Lukas
Most companies track budgets and KPIs, but they rarely track loneliness. Yet it’s one of the biggest reasons international work assignments fail.Vee...
🌿 Redefining what success feels like
24 Nov 2025
Contributed by Lukas
After losing everything, FuN co-founder Pepe Villatoro realised that true success isn’t about money or titles but about living the life you’d choo...
💡 This is how you rebuild after failure
19 Nov 2025
Contributed by Lukas
For FuN co-founder Pepe Villatoro, failure isn’t the end of the story. It’s where the real work begins. In this clip, he shares how self-awareness...
🌍 What really makes a community?
14 Nov 2025
Contributed by Lukas
For FuN co-founder Pepe Villatoro, it starts with a cause worth believing in and people who genuinely care. From Mexico to 300+ cities worldwide, he’...
How failure became a global movement
11 Nov 2025
Contributed by Lukas
Founders talk about competition and cashflow, but it’s failure they fear most. Pepe Villatoro built a global community to face it. As co-founder of ...
🔍 SEO isn’t dead, it’s different
27 Oct 2025
Contributed by Lukas
John Rush has seen search results shift from a six-month grind to just weeks. But with AI and generative search reshaping discovery, only fresh, niche...
From zero to viral: here’s how 🎯
23 Oct 2025
Contributed by Lukas
John Rush shows why reach comes before personal brand and how one sharp message can change everything.🎧 Catch the full story in John’s episode of...
⚡ An AI agent running your startup?
17 Oct 2025
Contributed by Lukas
John Rush uses an AI agent inside Discord to manage tasks, track feedback, and even support his co-makers – helping him run 24 startups with zero em...
Can you really run 24 startups with 0 employees?
14 Oct 2025
Contributed by Lukas
Whilst most founders consider headcount a measure of success, John Rush measures freedom. From a forest near Istanbul, he runs 24 profitable startups ...
Lessons from the scammer playbook: using AI for fraud prevention
22 Sep 2025
Contributed by Lukas
Scammers are already using AI to their advantage – but what if we could flip the script?In Episode 4 of Winning Friends, Cecilie Fjellhøy – found...
Cecilie Fjellhøy's tips for avoiding fraudulent deals
17 Sep 2025
Contributed by Lukas
Not every business opportunity is what it seems. Fraud advisor Cecilie Fjellhøy shares three simple but powerful tips every entrepreneur should know ...
Are those business red flags? Trust yourself to know.
12 Sep 2025
Contributed by Lukas
Cecilie Fjellhøy knows the cost of not listening to her gut. She became a fraud advisor, NGO founder, and co-author after her experience of being def...
How to spot and avoid scams in your business
09 Sep 2025
Contributed by Lukas
Cecilie Fjellhøy is a fraud advisor who uses her personal experience to teach founders and organisations how to avoid scams. Since sharing her story ...
Why 90% of entrepreneurs can't spot AI scams: the blind spot costing millions (ft. Cecilie Fjellhøy)
09 Sep 2025
Contributed by Lukas
You may recognise Cecilie Fjellhøy from the global hit documentary The Tinder Swindler. That recognition is fueling her efforts as an advocate for fr...
Stop wasting time at conferences
26 Aug 2025
Contributed by Lukas
Jeff Pan, co-founder and CEO of Belli, knows conferences CAN bring value to a business. But that requires planning and effort – just showing up won’...
🚀 SpaceX came calling
20 Aug 2025
Contributed by Lukas
There are lucky breaks, and there’s luck you make happen. Jeff Pan, co-founder and CEO of Belli, knows that when SpaceX came calling, it was a combi...
🧠 24 hours to learn 60% of a topic
15 Aug 2025
Contributed by Lukas
That’s how Jeff Pan, co-founder and CEO of Belli, uses Upwork – and spent 1M doing so. 🎧 Watch the full episode for more business hacksWinning ...
Make failure your new BFF
12 Aug 2025
Contributed by Lukas
Jeff Pan, co-founder and CEO of Belli, optimises for frequency of failure – the more wrong approaches you cross off quickly, the faster you’ll fin...
The $1,000,000 secret to learning any skill in 24 hours
12 Aug 2025
Contributed by Lukas
Get real tips on how to grow your network and business 👉 https://www.winningfriendspodcast.com/ --- --- ------Fear of failure stops many people fro...
Hiring for culture fit 🏆
22 Jul 2025
Contributed by Lukas
Your CV might get you in the door, but it won’t get you the job. Maarja Pärt helped to scale YOLO Group from 10 people to 1000 – and was part of ...
🤝 Meet your new best friend: imposter syndrome
22 Jul 2025
Contributed by Lukas
Maarja Pärt became YOLO Group’s COO in her mid-20s and quickly got used to being outside her comfort zone. Moments of self-doubt are your chances t...
❌ all-female leadership
19 Jul 2025
Contributed by Lukas
In Maarja Pärt’s experience leading YOLO Group, a great team is made up of balanced strengths. So forget the male vs. female debate and focus on fi...
⚖️ Is work-life balance a myth?
18 Jul 2025
Contributed by Lukas
Maarja Pärt of YOLO Group doesn’t believe there’s a magic recipe, but thinks finding the right partner makes a difference.Winning Friends is powe...
Climbing the career ladder: customer success to the C-suite
15 Jul 2025
Contributed by Lukas
Maarja Pärt of YOLO Group knows what it’s like to start a career in customer success – helping the people whose feedback really matters – and t...
Her business partner ran with all their money, so she built a billion-dollar empire
15 Jul 2025
Contributed by Lukas
Get real tips on how to grow your network and business 👉 https://www.winningfriendspodcast.com/--- --- ---Maarja Pärt might drink flat whites, but...
What do you love about your work? 👨💻
08 Jul 2025
Contributed by Lukas
Avery Schrader, Modash founder, thinks you should find ways to do more of what you love. (AI could help, but maybe not how you think.)Listen to the fu...
Why are creators getting weird? 🤯 It’s not just for fun – it’s working, according to Avery Schrader. He should know, he's the founder of influencer marketing platform Modash.
02 Jul 2025
Contributed by Lukas
⚖️ On the brand side, it’s all about balance. To succeed, companies take the pressure off performance and focus on driving content that gets the...
❌ Don’t make this e-commerce mistake
30 Jun 2025
Contributed by Lukas
Are you getting your customers addicted to discount codes?You’re destroying your margins over time and making it harder to get into retail in the fu...
🧠 Startup advice worth stealing?
27 Jun 2025
Contributed by Lukas
Avery Schrader drops gems from founders of Bolt, Pipedrive & more – and shares how he’s building Modash.io into a global brand.Winning Friends...
🔍 How to win in business? With friends, obviously!
25 Jun 2025
Contributed by Lukas
Meet your new Winning Friend – Avery Schrader, who’s helping creators make a living and over 1,500 brands build loyal customers through influencer...
The 27-year-old CEO with 250 million creators on his platform
17 Jun 2025
Contributed by Lukas
Grab your favourite drink, get ready for business truth-bombs, and meet your new friends on our first-ever Winning Friends episode. Logan Merrick and ...
Winning Friends – The podcast for entrepreneurs without borders
16 Jun 2025
Contributed by Lukas
What if the most valuable business insights didn’t come from boardrooms – but from honest, unfiltered conversations over coffee?At Winning Friends...