Working Without Pants - Creative Entrepreneurship

213: Leading Others and Letting Go

27 Jun 2022

Contributed by Lukas

To experience the freedom that entrepreneurship can provide, you need to learn how to let go of certain responsibilities and let others lead. In th...

212: What Got You Here Won't Get You There

21 Jun 2022

Contributed by Lukas

There are many shifts you go through as an entrepreneur. And there most definitely will be a time when the tactics and mindsets that worked for you pr...

211: M&A for Agencies with Amanda Dixon

03 Jan 2022

Contributed by Lukas

Digital agencies are very different from traditional businesses, thus buyers and sellers of these agencies need to approach M&A in a particular way. ...

210: Finance for Agencies

14 Dec 2021

Contributed by Lukas

Though making money is a key goal of any business, many business owners aren't very financially savvy. If you're a business owner that simply hands of...

209: How To Think About Systems

07 Dec 2021

Contributed by Lukas

When building a business or starting a new entrepreneurial pursuit, we tend to handle many of the day-to-day tasks ourselves. And though working this ...

208: How To Think About Marketing

02 Dec 2021

Contributed by Lukas

One of the most common mistakes I see business owners and marketers make is spreading their marketing efforts across too many channels. The focus need...

207: Building Outbound as a Sustainable Growth Channel With Isaac Marsh, Partner at Lead Cookie

30 Nov 2021

Contributed by Lukas

Many people expect quick wins from outbound and if they don't see results in a few months, they drop it altogether. This is unfortunate because the re...

206: Why To Consider a 4 Day Work Week

16 Nov 2021

Contributed by Lukas

Traveling or engaging in other activities outside of work is always great. But trying to fit in a full week of work in a three- to four-day period to ...

205: Introducing my New Company, CustomData.ai

24 Aug 2021

Contributed by Lukas

In this special episode of the Working Without Pants podcast, Isaac Marsh joins me to discuss our new business venture, CustomData.ai. At a high level...

204: How Lead Cookie is Navigating the Evolution of Outbound with Isaac Marsh

16 Aug 2021

Contributed by Lukas

Many outbound agencies focus on delivering high quantities of leads but leave much to be desired in regards to the quality of those leads. Though pla...

203: Why We Are Happy about LinkedIn's Limits with Isaac Marsh

10 Aug 2021

Contributed by Lukas

If you've been a user of LinkedIn over the years, you've probably witnessed the shift from it being a very relationship-focused platform, to one where...

202: Packaging and Pricing for Productized Services

03 Aug 2021

Contributed by Lukas

When productizing services, it can be a challenge to figure out how to package and price those services. Additionally, having the discipline to stick ...

201: A Framework for Improving Work-Life Balance

26 Jul 2021

Contributed by Lukas

Work-life balance is crucial for the sustainability of any entrepreneur. Most of us have some method, activity, or way to find this balance, but some...

200: Systems Development and Credit-Based Pricing with Corey Northcutt

28 Apr 2021

Contributed by Lukas

Building and implementing robust processes and systems for your business is a must when trying to create more efficiency and scalability within your b...

199: Converting from an Agency to a SaaS Company with Kane Jamison

20 Apr 2021

Contributed by Lukas

On this episode of the Working Without Pants podcast, I sit down with Kane Jamison, Founder of Content Harmony, to discuss his journey of transforming...

198: Running a Multi-Million Dollar Sales Team with Dan Morris

13 Apr 2021

Contributed by Lukas

On this episode of the Working Without Pants podcast, Dan Morris, Managing Partner at Mindracer Consulting, sits down with me to share his experience ...

Part 6 - How to host, syndicate, and promote your podcast

06 Apr 2021

Contributed by Lukas

To get your podcast out to the world, proper hosting and promotion are a must. In this episode of the Working Without Pants podcast, I'll cover the es...

Part 5 - How to Conduct a Great Podcast Interview

30 Mar 2021

Contributed by Lukas

Though hosting your podcast and interviewing guests may seem a little intimidating when you're just starting out, it's much easier than you think. As ...

Part 4 - Preparing for Your B2B Podcast Launch

23 Mar 2021

Contributed by Lukas

In between the ideation phase of your podcast and your first guest interview, there are important details you need to get in order. On this episode of...

Part 3 - How to Build Your B2B Podcast Strategy and Plan

16 Mar 2021

Contributed by Lukas

All great podcasts start with an idea to share valuable information. But, the idea alone isn't enough. You need to refine this idea into a functional...

Part 2 - How to Build Your B2B Podcast Production Team

09 Mar 2021

Contributed by Lukas

Any great podcast is backed by a full podcast production team. From conceptualizing your strategy all the way through publishing and promoting a finis...

Part 1 - Why Launch a B2B Podcast

02 Mar 2021

Contributed by Lukas

The biggest myth around starting a podcast is that you need to build a large following in order to be successful. Building an audience is part of the ...

191: Building for a Lucrative Exit with Ryan Tansom

14 Jan 2021

Contributed by Lukas

A multitude of startup founders who take the plunge into entrepreneurship do so with the goal of financial freedom and independence. But when faced wi...

190: Running 9 companies at the same time with David Henzel

10 Dec 2020

Contributed by Lukas

This week's episode compliments last week's chat with Dave Schneider. David Henzel is the CEO of Upcoach and co-owner of an impressive amount of busin...

189: Selling your first company with Dave Schneider

04 Dec 2020

Contributed by Lukas

On today's show, I sit down with Dave Schneider of Ninja Outreach. We discuss what it's like to sell a company, and Dave shares how his journey with N...

188: Why entrepreneurs should take more vacations

20 Nov 2020

Contributed by Lukas

11 days… no email… no calls… no business. Recently I returned from a vacation where I stepped completely away from my businesses. It was a power...

187: Building a market research firm with Sarah Weise

05 Nov 2020

Contributed by Lukas

Today I chat with Sarah Weise of BIXA Research, a marketing research firm with clients like Google and other prominent Fortune 500 companies. I came a...

186: Building a performance-based marketing agency with Adam Weiler

29 Oct 2020

Contributed by Lukas

On this week's episode, I have a chat with performance-based Amazon expert Adam Weiler of Sunken Stone. Sunken Stone is an Amazon consulting partner d...

185: Rethinking success with Doug Holladay

22 Oct 2020

Contributed by Lukas

On this show I have a chat with Doug Holladay, the CEO of PathNorth and author of Rethinking Success. We're super lucky to have Doug on the show today...

184: The slow build of a SaaS product with Jeroen Corthout

09 Oct 2020

Contributed by Lukas

In this episode, I sit down with Jeroen Corthout of Salesflare, a CRM SaaS product. Jeroen has great insights to share about his journey in building a...

183: Building an outbound training company with Jason Bay

01 Oct 2020

Contributed by Lukas

On this episode of the Working Without Pants podcast, I have a chat with my friend Jason Bay of Blissful Prospecting. Outbound Prospecting SER world. ...

182: Building your personal brand with Elyse Archer

24 Sep 2020

Contributed by Lukas

On this episode, I sit down with Elyse Archer of Brand Builders Group. Since recording this episode, I became a customer of theirs because this discus...

181: Why selling marketing services is stupid

10 Sep 2020

Contributed by Lukas

Yes… as a person who runs two marketing agencies, I am calling this business model stupid. In this episode, I go into why. I also share the opportun...

180: How to succeed in your next hire

03 Sep 2020

Contributed by Lukas

Hiring… this is something that most entrepreneurs struggle with. And messing it up is an expensive mistake to make. In this episode, I go through my...

179: Building a business that scales without employees featuring Pia Silva

27 Aug 2020

Contributed by Lukas

In today's episode, I sit down with Pia Silva of Badass Your Branding. Pia took the branding agency model and flipped it on its head - instead of doin...

178: Scarcity mindset never goes away

20 Aug 2020

Contributed by Lukas

Scarcity mindset… this is something that has been on my mind a lot lately. I've seen this in myself. I've seen this in the people I advise. And I've...

177: Chaos and Order in your business

13 Aug 2020

Contributed by Lukas

Chaos and order… this is possibly one of my favorite frameworks for life and business. Feeling stressed and overwhelmed... this episode is for you. ...

176: How to spot when you are a bottleneck in your own business

16 Jul 2020

Contributed by Lukas

As your business grows, you inevitably become a bottleneck within your own companies' growth. The hard thing is to identify when this happens. We find...

175: What do you want

09 Jul 2020

Contributed by Lukas

This simple question is a powerful one. In this solo episode, I dive into this question and share some exercises for you to get clear on what you want...

174: What to do when you are overwhelmed

02 Jul 2020

Contributed by Lukas

Overwhelmed… That is a good way to summarize how I felt the past few weeks. Too many projects. Too many opportunities. Too many tasks. Too many call...

173: Invest in your customers

25 Jun 2020

Contributed by Lukas

There is a famous story from Charlie Munger where he talks about his early days as a lawyer. He talks about how his focus at any given time is on doin...

172: How my mindset on money has evolved

11 Jun 2020

Contributed by Lukas

Here is another solo podcast episode where I talk about money, mindsets, and how my mindset has evolved with money over the course of my entrepreneuri...

171: How I am launching 5 new companies

04 Jun 2020

Contributed by Lukas

Yep. I have fully embraced the title of serial entrepreneur. Currently ramping up a total of 5 new companies in partnership with others... (and more c...

170: Building a productized content agency with Dani Bell

03 Jun 2020

Contributed by Lukas

This week I have a chat with Dani Bell of Scribly.io, a productized content marketing agency that does everything from planning through to production ...

168: Building an agency / media company / speaking firm with Jay Baer

28 May 2020

Contributed by Lukas

Today's episode sees me chatting with Jay Baer of Convince and Convert. Jay has been working in digital since 1993 - tune in to hear a story about the...

167: Selling to enterprises with Brian Burns

20 May 2020

Contributed by Lukas

This week I had the pleasure of chatting with Brian Burns, host of a network of podcasts, including The Brutal Truth About Sales & Selling podcast and...

166: Scaling to 140+ remote team members with Kean Graham

13 May 2020

Contributed by Lukas

This week I had a chat with Kean Graham of MonetizeMore, a large ad tech company with over 140 remote workers living all over the world. MonetizeMore ...

165: Scaling a content agency to 100+ team members with Alyssa Patzius

06 May 2020

Contributed by Lukas

On today's episode I chat with Alyssa Patzius, COO of Influencer & Co., a content marketing agency based in Columbia, Missouri (near where I grew up!)...

164: Evolutions, working with your spouse, and psychology with Jason Bay

29 Apr 2020

Contributed by Lukas

On this episode, I sit down with Jason Bay of Blissful Prospecting. Jason and I are in the same Outbound industry, but we took different paths. His bu...

163: Building a recurring video content agency with Tristan Pelligrino

22 Apr 2020

Contributed by Lukas

Today I sit down with Tristan Pelligrino of Motion, a content marketing agency that helps B2B tech companies generate demand with genuine conversation...

162: Make more sales today with John Logar

15 Apr 2020

Contributed by Lukas

On this week's episode I sit down with John Logar, founder of ConsultingUnleashed.com. John isn't just a coach, he has tons of experience building and...

161: Patents for entrepreneurs with Dvorah Graeser

09 Apr 2020

Contributed by Lukas

In this episode, I sit down with Dvorah Graeser, founder of KISSpatent, a productized patent service. Dvorah took what used to be an expensive, oft le...

160: Transitioning from corporate to entrepreneur with Geoff Atkinson

02 Apr 2020

Contributed by Lukas

This week I speak with Geoff Atkinson of Huckabuy. Geoff was previously employed in the corporate world at Overstock.com as the Senior VP of Marketin...

159: Mental health for entrepreneurs with Sherry Walling

19 Mar 2020

Contributed by Lukas

Listen to this week's episode if you're feeling stressed, overworked, or battling with finding a balance between your entrepreneurial life and your pe...

158: Selling a productized service business with Tyler Gillespie

11 Mar 2020

Contributed by Lukas

This week, I speak with Tyler Gillespie, the "Thinking Time Chief" of Applause Lab, a company that creates great customer video testimonials and other...

157: Book Yourself Solid with Matthew Kimberley

04 Mar 2020

Contributed by Lukas

Matthew Kimberley pours out some amazing insights in this week's episode that you won't want to miss! With a background in sales and as an author hims...

156: Handing over the sales role with Isaac Marsh of Lead Cookie

26 Feb 2020

Contributed by Lukas

For those that have been reading my blog posts, you know by now that I've successfully handed off my sales role to a friend-turned-team member. That t...

155: Building a Valuable Company with John Warrillow

20 Feb 2020

Contributed by Lukas

Why is it so important to start thinking about what acquisition looks like for your business? You'll want to find out here in this episode with John W...

154: 10x sales with David Ledgerwood

13 Feb 2020

Contributed by Lukas

Wherever "Ledge" goes, sales go up! Join this week's episode to hear what I mean by this and get some great insight into taking leads and rocking a sa...

153: Storytelling with Kyle Gray

06 Feb 2020

Contributed by Lukas

Listen in on this week's episode to hear about a softer, yet super powerful skill to learn for your business: Storytelling. Kyle Gray joins us from Th...

152: Ghostwriting Best Selling Books at Scale with Kevin Anderson

22 Jan 2020

Contributed by Lukas

In this "best selling" episode, Kevin Anderson joins us from Kevin Anderson & Associates. With offices in New York City, Nashville, and Los Angeles, K...

151: The Business of Authority with Jonathan Stark

17 Jan 2020

Contributed by Lukas

If you are charging hourly and have a hit ceiling, this episode is definitely for you! This week, Jonathan Stark joins me once again as we dive into h...

150: Establishing your point of view with Philip Morgan

19 Dec 2019

Contributed by Lukas

Philip Morgan is a good friend of mine and joins us this week for the second time on here because he's got some great insights to share! For good reas...

149: Sales for Nerds with Reuben Swartz

12 Dec 2019

Contributed by Lukas

In this week's episode, learn how to release the vicious cycle of selling that only leaves you feeling frustrated and fake. Join us as Reuben Swartz, ...

148: Selling your agency with Peter Levitan

05 Dec 2019

Contributed by Lukas

Peter Levitan joins us in this week's episode to discuss how he went about selling his agency and some words of advice for those who are thinking abou...

147: Networking through podcasts with Steve Gordon

21 Nov 2019

Contributed by Lukas

In this week's episode, Steve Gordan joins us who also happens to host podcasts of his own. In fact, we dive specifically into how podcasts can be a g...

146: Grow your business through speaking with Carol Cox

14 Nov 2019

Contributed by Lukas

If you've been thinking about speaking as an avenue to grow your business, join me In this week's episode with Carol Cox, Founder and CEO of Speaking ...

145: Million Dollar Consulting with Alan Weiss

07 Nov 2019

Contributed by Lukas

In this week's episode, join me in hearing tons of advice from Alan Weiss, author of a phenomenal book called "Million Dollar Consulting," or as I lik...

144: Predictions on the future of LinkedIn

30 Oct 2019

Contributed by Lukas

What is the future of LinkedIn? This question comes up a lot in conversations with friends, podcast hosts, prospects, and peers. LinkedIn, as a platfo...

143: Self-reliance with John Jantsch

24 Oct 2019

Contributed by Lukas

Catch this week's episode with John Jantsch, President at Duct Tape Marketing and author of his newest book I'm already loving called "The Self-Relian...

142: Hiring your first salesperson with Damian Thompson

18 Oct 2019

Contributed by Lukas

If you're thinking about hiring a salesperson for your business, you NEED to give this episode a listen. Damian Thompson and I discuss the reasons beh...

141: Selling your company (and giving proceeds to charity) with Michael Thomas

10 Oct 2019

Contributed by Lukas

In this episode, I listen to the Founder and CEO of Campfire Labs, Michael Thomas, describe his entrepreneurial journey and I am blown away at his gen...

140: Marketing for consultants with Michael Zipursky

02 Oct 2019

Contributed by Lukas

In this week's eye-opening episode, I dive into a great interview with Michael Zipursky, coach and CEO of Consulting Success. With a background in bui...

139: Building a world-class content marketing agency with Mary Ellen Slayter

26 Sep 2019

Contributed by Lukas

In this episode, I talk with Mary Ellen Slayter , CEO and team leader at Rep Cap, which is a content marketing agency that specializes in creating tho...

138: Getting real and raw with Franco Cabral

19 Sep 2019

Contributed by Lukas

In this week's episode, I sit down and have a very honest conversation with Franco Cabral , who is the CEO of inMark Media Group and owner of his pers...

137: Building a 35+ person remote content agency with Devin Bramhall of Animalz

01 Aug 2019

Contributed by Lukas

In this noteworthy episode, I sit down with Devin Bramhall , Director of Marketing with Animalz, a content marketing agency that works with huge name ...

136: High-value writing for high-profile prospects with Jessica Mehring

24 Jul 2019

Contributed by Lukas

On this episode, I speak with Jessica Mehring, CEO and Senior Copywriter at Horizon Peak Consulting, a content marketing agency that produces very tec...

135: $0-2M ARR content agency in less than 24 months with Nat Eliason

18 Jul 2019

Contributed by Lukas

In this week's episode, I talk with Nat Eliason, CEO & Founder of Growth Machine. Using a "systems-first" approach and by producing great content, he ...

134: Becoming a thought leader with Jason Van Orden

11 Jul 2019

Contributed by Lukas

On this week's episode, I speak with Jason Van Orden who calls himself a "thought leader business strategist"- essentially taking someone who is an ex...

133: Building a ghostwriting agency with Lacy Boggs

26 Jun 2019

Contributed by Lukas

In this episode, I speak with Lacy Boggs , director of The Content Direction Agency -writing high quality content and creating bespoke content marketi...

132: Building a successful HubSpot agency with Kieran Flanagan of HubSpot

27 Apr 2019

Contributed by Lukas

In this episode, I talk with Kieran Flanagan, the VP of Marketing with Hubspot- an inbound marketing, sales, and service software company. After help...

131: Building a productized bookkeeping service with Meryl Johnston of Bean Ninjas

06 Mar 2019

Contributed by Lukas

On this week's episode I sit down with Meryl Johnston of Bean Ninjas, a productized service focused on bookkeeping i.e. tracking day-to-day transactio...

130: Building a community around your brand with David Sherry of Death to Stock

20 Feb 2019

Contributed by Lukas

In this episode I talk with David Sherry about how to build a tribe and community around your brand when building a business. David came up with a pre...

129: Lessons from my mentor, Alex McClafferty of WPCurve

14 Feb 2019

Contributed by Lukas

On this episode I sit down with my coach and mentor Alex McClafferty. Alex is one of the co-founders of WPCurve, a monthly recurring subscription and ...

128: Growing your business through a personal brand with Chris Ducker

31 Jan 2019

Contributed by Lukas

In this episode I chat with personal branding expert Chris Ducker, founder of Youpreneur. Chris has built call centres employing hundreds of people an...

127: The Lead Cookie Sales Playbook: Our sales call script

29 Jan 2019

Contributed by Lukas

Over the last 16 months, I have built and refined a sales call framework that I use over, and over again. I read books, learned from others, and refin...

126: 7 LinkedIn Outreach Frameworks that generate results Part 2

24 Jan 2019

Contributed by Lukas

Part 2: Frameworks 4-7 At Lead Cookie, we have run over 150 Linkedin outreach campaigns. Each one for has different value propositions for different t...

125: 7 Linkedin Outreach Frameworks that generate results Part 1

22 Jan 2019

Contributed by Lukas

Part 1: Frameworks 1-3 At Lead Cookie, we have run over 150 Linkedin outreach campaigns. Each one for has different value propositions for different t...

124: My plan for Zero to $60k in 90 days for my new business

16 Jan 2019

Contributed by Lukas

This week's podcast is a special solo episode which I'm also recording for my Youtube channel. After 18 months of building a productized Linkedin Lead...

123: Building a content marketing agency with Say Gabriel

12 Jan 2019

Contributed by Lukas

In this episode, I speak with Say Gabriel of Anansi Content Solutions. Anansi helps businesses or organizations connect with the people who want to th...

122: Revolutionizing an industry with Josh Elledge

21 Dec 2018

Contributed by Lukas

In today's podcast I sit down with Josh Elledge of UpMyInfluence.com. Josh got his start with a business called SavingsAngel - despite having no money...

121: Winning new consulting clients with David A. Fields

11 Dec 2018

Contributed by Lukas

David is the author of The Irresistible Consultant's The Guide to Winning Clientsand The Executive Guide To Consulting. He joins us on the podcast tod...

120: Productizing content marketing with Madeleine Lambert

04 Dec 2018

Contributed by Lukas

Madeleine is the CEO of Content Refined, a content marketing agency built to scale offering productized content marketing packages. The agency is made...

119: Mike Michalowicz on Profits & Process

28 Nov 2018

Contributed by Lukas

On this week's podcast we have Mike Michalowicz, the author of Clockwork. Profit First, The Pumpkin Plan, Surge, and The Toilet Paper Entrepreneur. Mi...

118: Building a community around your target prospects with Chris Ortolano

14 Nov 2018

Contributed by Lukas

Today's guest on the podcast is sales nerd Chris Ortolano of Outbound Edge. Not only does Chris do sales consulting for companies, he's also the creat...

117: How to get more out of Linkedin with Alex Pirouz of Linkfluencer

06 Nov 2018

Contributed by Lukas

Alex Pirouz is the founder of Linkfluencer, Australia's Leading LinkedIn Training Company. Through Linkfluencer, Alex is on a mission to transform soc...

116: Becoming a Hands Off CEO with Mandi Ellefson

30 Oct 2018

Contributed by Lukas

This week on the podcast I speak with Mandi Ellefson the author of Hands Off CEO. Mandi's business is all about helping entrepreneurs and agency owner...

115: Transitioning from agency to SaaS owner with Mike McDerment of Freshbooks

18 Oct 2018

Contributed by Lukas

This week I speak with Mike McDerment, author of Breaking the Time Barrier and CEO of Freshbooks, the hugely popular invoicing and accounting software...

114: Consulting success with Michael Zipursky

09 Oct 2018

Contributed by Lukas

On this week's podcast I speak with Michael Zipursky, CEO, author of The Elite Consulting Mind and coach to elite consultants. Michael is in the busin...

113: Launching a best selling book with Tom Morkes

02 Oct 2018

Contributed by Lukas

Are you familiar with The Seven Day Startup by Dan Norris? Stop Thinking Like a Freelancer by Liam Vitch? The Sober Entrepreneur by Russ Perry? All of...