Worklog with Shawn Hickman
Activity Overview
Episode publication activity over the past year
Episodes
The Day Nintendo Crashed Sofa's Podcast Player Launch
12 Apr 2025
Contributed by Lukas
In this episode of Worklog, I talk about the launch of Sofa's new podcast player. Specifically, the marketing work I did before the launch, how the la...
The Final Push: App Launch, Marketing Prep, and iOS 19 Rumors
21 Mar 2025
Contributed by Lukas
In this episode of Worklog, I chat about some exciting Apple rumors for iOS 19, dig into the home stretch of launching my new podcast player (includin...
Deadlines, Launch Mode, and Knowing When to Ship
11 Mar 2025
Contributed by Lukas
In this episode of Worklog, I introduce my new podcast, where I share the journey of building Sofa, an app designed to help you be intentional with yo...
When to Remove Features from Your App
14 Feb 2025
Contributed by Lukas
In this conversation, Shawn Hickman discusses the often-overlooked aspect of app development: the removal of features. He emphasizes that sometimes it...
Should You Offer a Free Trial? Here’s Why I Said “No” for My App
30 Jan 2025
Contributed by Lukas
In this video, I’m sharing why I don’t offer a free trial for my app, Sofa.When I first launched the Super Sofa subscription, I struggled with dec...
Making an App Is Easy (Well, at First!)
16 Jan 2025
Contributed by Lukas
In this video, I dive into the realities of building an app: why starting is the easy (and fun) part, and why the real challenge lies in growing and m...
What I learned spending $30,000 marketing my indie app
09 Jan 2025
Contributed by Lukas
In this video, I share the lessons I’ve learned after investing $30,000 into marketing my app over the past three years. For an indie app developer,...
Marketing an Indie App When You’re Starting with Zero Budget
03 Jan 2025
Contributed by Lukas
In this video, I answer a great question I got on YouTube: How did you approach marketing in the beginning of making an app?I’ll share what I did wh...
Should Indie Developers Start with One App or Multiple Apps?
31 Dec 2024
Contributed by Lukas
When starting out as an indie app developer, should you make one app or multiple apps? While there are many way to answer that question, I think focus...