WOW Happens
Episodes
How to scale your video production? Hire this first.
27 Mar 2026
Contributed by Lukas
Stefanie and Victor explain why each episode of WOW Happens takes 40 hours to produce. They compare hiring an editor vs. a producer to help creators s...
Stop Trying to Say So Much, You're Losing Views
20 Mar 2026
Contributed by Lukas
In today’s episode, we talk about why saying too much in your videos is costing you views and how to stay focused on one idea per video. We share ho...
The Step-by-Step Process to Your First Professional YouTube Video
13 Mar 2026
Contributed by Lukas
In today’s episode, we break down why most first videos turn out terrible and share the exact step-by-step process to go from idea to published vide...
Stop Making Videos Nobody Wants to Watch
06 Mar 2026
Contributed by Lukas
In today’s episode, we break down how to make videos people actually want to watch — from identifying your audience’s skill level, to experiment...
Is Being A Creator The Wrong Dream?
27 Feb 2026
Contributed by Lukas
In today’s episode, we break down the rise of professional creators — people who use content not to chase millions of followers, but to build trus...
Your Unique Voice Matters More Than Your Expertise
20 Feb 2026
Contributed by Lukas
In today’s episode, we break down the insecurities professional creators face when being on camera — from imposter syndrome to coming across credi...
How To Optimize Your Videos For The Big Screen
13 Feb 2026
Contributed by Lukas
In today’s episode, we explore how TV viewing is making a comeback and why you need to optimize your video content for the big screen. We discuss th...
Why Your YouTube Format Matters More Than Your Niche
06 Feb 2026
Contributed by Lukas
In today’s episode, we discuss why YouTube formats beat chasing niches, how to make the algorithm (and your audience) love your content, and the cas...
How To Stand Out In The Age of AI
30 Jan 2026
Contributed by Lukas
In today’s episode, we discuss if YouTube’s new AI “Ask” button kills watch time, and how creators can actually survive (and thrive) in a sea ...
Burnout & Retirement: The Harsh Reality of YouTube
23 Jan 2026
Contributed by Lukas
In today’s episode, we discuss the new A/B testing for thumbnails, why aging with your audience is difficult, and the ultimate YouTube exit strategy...
Are Podcasts The New Late Night Shows?
16 Jan 2026
Contributed by Lukas
Late night TV is dying, YouTube just bought the Oscars, and podcasts are becoming the new gatekeepers of Hollywood. We dive into why audiences now pre...
The New Rules of Marketing: How A24 & McDonald's went Viral
09 Jan 2026
Contributed by Lukas
From A24’s fake leaked calls to McDonald’s Stromberg comedy mini-series, we explore how creator marketing is rewriting the rules of advertising by...
Our 2026 Bingo: iPhone Fold, AI Movies & Tim Cook Leaving Apple
02 Jan 2026
Contributed by Lukas
Welcome to the future! 🔮 Today we predict the biggest shifts in tech and video production for 2026. From the release of the iPhone Fold and the fir...
The 2025 Recap: TikTok Bans, Beast Games & The Sony A7V
26 Dec 2025
Contributed by Lukas
In the final episode of 2025 we break down a wild year—from the US TikTok ban and YouTube turning 20, to the release of DaVinci Resolve 20 and the l...
How Will The Future Of Videos Look Like? AR? VR? XR? ?R?
19 Dec 2025
Contributed by Lukas
Today we talk about the future of videos, what they look like and feel like, and if YouTube will be able to remain as the dominant video platform on t...
Why You Should Focus On Quantity First When Making Videos
12 Dec 2025
Contributed by Lukas
Welcome back! 🙂In today’s episode, we start with a confused but enthusiastic discussion about Vince Gilligan’s upcoming show (and why we can’...
Are All Channels Equal? The Hidden Tiers Of YouTube
05 Dec 2025
Contributed by Lukas
Welcome back! 🙂In today’s episode, we start by venting a little bit about YouTube’s AI translation and auto-dubbing features. We discuss why he...
Should YouTube Replace Broadcast TV?
28 Nov 2025
Contributed by Lukas
Welcome back! 🙂In today’s episode, we dive into YouTube’s takeover of the TV screen. Is it the new broadcast TV? We discuss how the platform is...
Pacing in Videos: Is Faster Actually Better? (The FOMO Trap)
21 Nov 2025
Contributed by Lukas
This is episode 3!!!! Today its all about japanese toilets and pacing in videos.Episode Chapters=======================0:00 The Japanese Toilets Store...
Scaling YouTube: Build or Sell to Private Equity?
14 Nov 2025
Contributed by Lukas
Welcome back! On today’s episode we talk about private equity on YouTube, it’s implications on the creator economy, and what or even if there are ...
The Attention Budget: How Often Should You Really Post On YouTube?
07 Nov 2025
Contributed by Lukas
Welcome to the first episode of WOW Happens! ❤️On today’s episode, we dive straight into the ever-changing landscape of AI videos while we explo...