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WSJ Tech News Briefing

The New AI Data Trade, Part 2: Let's Make a Deal

18 Aug 2025

Description

Media giants are striking multimillion-dollar licensing deals with AI companies. This could represent a new, lucrative stream of revenue for big publishers such as Reddit and the New York Times. But what about smaller players? This is the second episode of “The New AI Data Trade,” a special two-part series on how AI companies get their data. In this episode, we hear from creators who have licensed their content through AI data brokers such as Troveo. But how much money can small publishers actually make? Coleman Standifer hosts. Sign up for the WSJ's free Technology newsletter. Further Reading Wall Street Journal, New York Post Sue AI Startup Perplexity, Alleging ‘Massive Freeriding’ For Data-Guzzling AI Companies, the Internet Is Too Small Learn more about your ad choices. Visit megaphone.fm/adchoices

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