CEO's Field Guide to AI-Powered Growth

Greg Twemlow's article "CEO’s Field Guide to AI-Powered Corporate Growth," presents AI as a transformative force posing both significant threats and opportunities for organisations in 2025. The author argues that many companies are failing to realise AI's true potential by treating it superficially, a state he terms "Drift." Instead, organisations must learn to "think with" AI, progressing through a "Six-D Spiral" to reach "Discernment," the stage of deep, strategic engagement. A fundamental step in this process is providing AI access to an organisation's collective body of work at individual, team, and company levels to build context and a valuable knowledge base, moving users from being AI "Freelancers" to strategic "Managers" who actively collaborate with the technology to unlock significant value and achieve Breakout Autonomy. Read the article.

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