XTech
Episodes
Getting smarter about the future of B2B tech marketing with Karen Guyer
17 Jun 2026
Contributed by Lukas
“LLMs are already shortlisting industrial vendors before sales are contacted. The next development will be AI agents doing the evaluation, the compa...
Making marketing pay with Alex Hammond
20 May 2026
Contributed by Lukas
"You need to have faith. Demonstrating what comms does as a commercial exercise is beyond incredibly difficult."Comms is changing fast - but the real ...
Proof over panic with Sean Ferguson
09 Apr 2026
Contributed by Lukas
"A lot of what marketing and communications involves is building trust across the board, internally with customers, and then not violating that trust....
Beyond the content machine with Marcos Colón
11 Mar 2026
Contributed by Lukas
"The hardest part isn't creating content, it's clarity."For Marcos Colón, Director of Content and Brand at Immuta, storytelling still starts with lis...
When innovation accelerates, marketing can't stall with Jessica Lambert
04 Mar 2026
Contributed by Lukas
"When you're trying to communicate something like safety or performance, it's very tricky... it holds invisible value."Jessica Lambert, Lead Consultan...
Risk without the blind spots with Gaurav Kapoor
11 Feb 2026
Contributed by Lukas
"Every crisis is an opportunity."Gaurav Kapoor, Vice Chairman, Co-Founder and Board Member at MetricStream, has seen it play out again and again. Cybe...
Rediscovering the human art of storytelling with Abs Hassanali
14 Jan 2026
Contributed by Lukas
"You don't build trust overnight. Any good communication needs to do three things: help people understand, help them believe, and make them act."Abs H...
Marketing at the speed of intelligence with Mark Stiltner
02 Dec 2025
Contributed by Lukas
"The core capabilities of AI fit squarely within the wheelhouse of marketing."AI is redefining what modern marketers can do. It's not just transformin...
Rewriting the rules of the road with Robert Brown
05 Nov 2025
Contributed by Lukas
"The speed of how software has been developed, systems, lead times have been reduced and just the evolution of the vehicle, it's just amazing." Automo...
Accessibility without compromise with John Abbott
08 Oct 2025
Contributed by Lukas
"Accessibility is both proactive and defensive. It's how you know you're looking after your audience"Accessibility is moving fast - new laws, new stan...
Making AI work for people with Sylvia Assumpção
10 Sep 2025
Contributed by Lukas
"AI - it's not just the buzzword of the year. It's changing us as a society in how we work - and how the world works."AI isn't magic, but a tool we co...
From data chaos to AI confidence with Adam Harding
13 Aug 2025
Contributed by Lukas
"People are trying to hold back the wave. The only thing you can really do is learn to ride it"With every new hype cycle, the noise gets louder. But A...
Secure-by-design is a mindset, not a feature with James Hall
08 Jul 2025
Contributed by Lukas
"Imagine the worst headline you could read about your product - then build so it never happens."As AI and automation reshape how we build software, se...
Agentic AI is the future of IT with Dennis Perpetua
21 May 2025
Contributed by Lukas
"Agentic AI is the biggest thing since the mobile phone."Enterprises are reimagining IT through the lens of agentic AI, elevating it from a back-offic...
Data-first, human-centric with Kalyan Kumar
24 Mar 2025
Contributed by Lukas
"Experience needs to be orchestrated for humans in the loop."AI is shaking up traditional service models and pushing businesses to take a more holisti...
Taking down dirty money with Eddie Vaughan
26 Feb 2025
Contributed by Lukas
"We detect less than 1% of dirty money. That's a crazy statistic, isn't it?"Dirty money is everywhere. Banks are in a race against time to find it, ba...
Preaching to acquire with Scott Harkey
15 Jan 2025
Contributed by Lukas
"You have to make sure you don't break the things that are actually driving value."Scott Harkey has witnessed the acquisition process from both sides,...
Planning to disrupt with Dave Hodsdon
11 Dec 2024
Contributed by Lukas
"The customer isn't always right, but the customer gets to choose where they spend their money."Transformation is an often used term these days in tec...
Leading in a time of chaos with Alexei Miller
20 Nov 2024
Contributed by Lukas
"We're fooling ourselves if we think we know the future. We don't."In 25 years with Data Art, Alexei Miller has learnt a thing or two about leadership...
Risky business: why the right gamble pays off with Sanjay Lobo MBE
16 Oct 2024
Contributed by Lukas
"It becomes really interesting to reassess how risk works and what the potential upsides and downsides are."The growth curve for tech companies is fra...
Bridging the tech/creative divide with Sarah Thomas
11 Sep 2024
Contributed by Lukas
"Don't be frightened to understand what the life of a creative marketer is, because that will help you be a better technology advisor."How do we get d...
People, places & perspectives with Sarah Tulip
13 Aug 2024
Contributed by Lukas
"In any circle when somebody doesn't look like you, it's harder to relate to them. You make presumptions, I do it, we all do it."Inclusion - and its o...
An intelligent approach to automation with Paul Taylor
15 May 2024
Contributed by Lukas
"Companies should automate where they can and use people where they should."Intelligent automation offers extraordinary potential for your business - ...
Scaling your sales outreach with Winnie Palmer
17 Apr 2024
Contributed by Lukas
"I really think we have reached a defining moment with AI that is fundamentally going to change everything."When you're scaling up your sales approach...
Breaking sound barriers with Natalia Szczepanczyk
23 Jan 2024
Contributed by Lukas
"We can shape how you want sound to exist in a space... It's really a case of having to unlearn what you thought you knew."Reinventing the loudspeaker...
Art without limits with Anh Nguyen
12 Dec 2023
Contributed by Lukas
"How do we empower the public to stand behind the arts and back many of the exciting cultural institutions that we have in a much more engaging way?"C...
Making communications more human with Chris Wade
21 Nov 2023
Contributed by Lukas
"I think all of us are better if technology can be harnessed to be something which is a force for good...rather than building barriers and creating di...
A new approach to diverse recruitment with Anna Brailsford
19 Sep 2023
Contributed by Lukas
"It's up to us, we have the moral responsibility to make sure technology is used correctly and to make sure it's representative."We're in a changing w...
The power of efficient workflows with Andy Sturrock
14 Aug 2023
Contributed by Lukas
"The intuitive solution to a problem is not the right one, and you can prove it mathematically."Chief Technology Officer Andy Sturrock delves into his...
Value-based digital healthcare with Ahmed Abdulla
18 Jul 2023
Contributed by Lukas
"If we're going to fix healthcare and fix it for good, patients need to be partners and not just end users."A patient-first approach is key to evolvin...
The future of telecoms with Jason Elliott
19 Jun 2023
Contributed by Lukas
"It's increasingly important that we see that fusion between the physical and digital online worlds. And we see that manifesting itself in many, many ...
On the tech horizon with Beverley Eve and Chelsea Larson-Andrews
16 May 2023
Contributed by Lukas
"I'm excited about the potential of AI…But I do feel I share this concern, the pace at which we're going, and I think with all large tech iterations...
A human approach to AI with Dr Djamila Amimer
02 May 2023
Contributed by Lukas
"If you are a business and you operate in a highly compliant sector, for example, financial services or healthcare, you really need to understand what...
A new perspective with Karl A L Smith
17 Apr 2023
Contributed by Lukas
"Did we answer the problems that customers have and that the business has? This is the true metric of success."For some, the digital age has opened up...
Transforming mental health care with Yishel Khan
03 Apr 2023
Contributed by Lukas
"Anyone starting out today in the healthcare realm, you need to think about where the world is headed in the next five years, because technology has c...
Investing in people with Stuart Mills
21 Mar 2023
Contributed by Lukas
"We need to be truer to our values and our purposes, as organisations and as ecosystems, because the world will not get better if we're not."Stuart Mi...
Versatility in leadership with Rachael Powell
07 Mar 2023
Contributed by Lukas
"I think that the contemporary leader is really a change agent. To be a change agent, you really need to be ambidextrous. You need to be able to see a...
The smart use of data with Dr Christine Bailey
20 Feb 2023
Contributed by Lukas
"Let's use technology to make the best use of somebody's time rather than the machines taking over the world and replacing individuals."Dr Christine B...
FinTech's future with Starling Bank's Jason Maude
20 Feb 2023
Contributed by Lukas
"We know that serving customers is the important thing, it's why we're here, it's constantly the focus of what we do"Jason Maude, Chief Technology Adv...
A guide to big data with Bill Schmarzo
20 Feb 2023
Contributed by Lukas
"What excites me about big data is that we can develop programmes, policies, prestiges and products that deliver individualised benefits"Bill Schmarzo...
Welcome to the XTech podcast with Debbie Forster MBE
16 Feb 2023
Contributed by Lukas
"I love the opportunity to start talking to people who have great products, services, ideas and innovations."Debbie Forster MBE is the co-founder and ...