Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!

Picture this: You're at the top of your game at Australia's biggest beauty retailer, then you quit to bet everything on bodycare. Not once, but twice. Sounds like a risky move, right? When two former beauty executives leave their dream jobs to launch a bodycare brand, the industry pays attention. When that first brand sells out in 72 hours, people take notice. But when they follow it up by launching a second brand that flies off supermarket shelves nationwide? That's when you know you're dealing with serial entrepreneurs who've cracked the code. Camille and Georgie, the founders behind Bronte and SOMA, share their journey from corporate beauty to launching two successful Australian brands. They reveal what it takes to succeed in the competitive beauty market, the personal story behind the Bronte name (featuring Camille's 99-year-old Italian grandmother), and their honest takes on cult products versus overhyped launches. PRODUCTS MENTIONED: Bronte Fragrance-Free Body Cleanser $17 Bronte Sea Salt Body Cleanser $17 Bronte Santal Body Lotion $18 SOMA Body Wash $18 Cosmetics 27 Baume 27 Advanced Formula $213 - $281 Diptyque Fragrances & Candles Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum $300 - $911 Glow Recipe Dew Drops $62 The Ordinary  La Roche-Posay Australia FOR MORE WHERE THIS CAME FROM:  Watch & Subscribe on YouTube – Watch this episode, tonight at 7pm! Catch it here. Follow us on Instagram: @youbeautypodcast Follow us on TikTok: @youbeautypod Join our You Beauty Facebook Group here For our product recommendations, exclusive beauty news, reviews, articles, deals and much more - sign up for our free You Beauty weekly newsletter here Subscribe to Mamamia here GET IN TOUCH: Got a beauty question you want answered? Email us at [email protected] or send us a voice note on Instagram! You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren Guest: Camille Peressini & Georgie Gilbert Producer: Sophie Campbell Audio Producer: Tegan Sadler Hydralyte is Australia’s #1 Oral Rehydration Solution**No. 1 claim based on IQVIA SCAN Mat to 26th July 2025. Just so you know — some of the links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping! Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.  Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

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