Are your online course sales not where you want them to be? In this episode, I’ll reveal 9 powerful reasons why your course isn’t selling and how to fix them for good. As someone who’s sold thousands of courses worldwide, I’ve seen firsthand what it takes to make an online course successful—and trust me, it’s not always a smooth ride.Learn the common mistakes that course creators make, such as:Target market misalignment: Why your course might not be resonating with the people who need it most.Course content vs. customer needs: How to ensure your course gives your audience exactly what they want (and not just what they need).Pricing strategies: How to price your course correctly, whether it’s high-ticket or low-ticket.Marketing and promotion: Why you’re not selling enough and how consistent promotion can change the game.Sales funnels and customer journeys: Are you setting up the right process to guide your audience from awareness to purchase?Plus, we’ll talk about how to build trust and social proof with testimonials and case studies, and why finding the right marketing channels is critical to your success.If you’re struggling to sell more courses, I’ve got a FREE 42-page guide on how to sell 100+ copies of your course. Email [email protected] with "interested" to get your copy.Tune in for actionable insights that will help you boost your course sales, improve your marketing strategies, and finally achieve the success you’ve been aiming for in the world of online education.Support this podcast at — https://redcircle.com/you-can-inspiring-women-in-business/exclusive-contentAdvertising Inquiries: https://redcircle.com/brands
Full Episode
Hello and welcome to this week's episode of the You Can Podcast. Today we're going to be talking around why your course is not selling, okay? So you've put together some sort of course, so it's some sort of journey program that a customer will go through to take them from one point to another. And this may take all sorts of different formats.
It may be that they go off and they listen to resources and information on their own. It might be that they do that, but they also spend some time with you. It might be that you are working through with them and helping them to come up with an outcome, but based purely on bespoke and one-to-one working.
The point is, is that a course is a set program, a set approach that you are using that somebody on boards onto and goes through that process to get that outcome. That is the point of a course. It's a systematized process. But there are so many people out there with courses that are collecting digital dust. They're not doing what they hoped they would.
They're not getting them out there as they hoped they would, either because they're not being marketed or a number of reasons we're going to go into on this podcast. So where do I start? Well, I have sold thousands of copies of my course, literally thousands of copies of my course across the globe. Okay. I know what it takes to make a course successful.
okay and that does not happen without having my own um highs and lows let's say you know i've had a few total flops from time to time i've put things out and they just haven't gone i put things out and they've flown you can learn a lot from both but actually what gives you the time to learn are those which don't go so well because you have that time because you are not then implementing you're not then onboarding people you have the opportunity to reflect during the time where you hoped you would be doing those things
So here are nine reasons why your course isn't selling. First up, the market doesn't want what you are offering.
Now, this is always obviously a bit of a bitter pill to swallow, but as simple as it sounds, if your target audience doesn't want or they're not prioritising what it is that your course is offering, the outcome that your course is offering, for example, you know, it's very easy, you know, straight to mind comes weight loss. OK, if your audience doesn't want weight loss, which
it would be surprising, but you never know, then they are not going to want to buy it and therefore they are sat there, your resources are sat there, your course is sat there doing nothing. Next up, your course gives them what they need, but not what they want. And this is always a bit of an aha moment for some people.
It's similar to the fact the market doesn't want it, but with a slight twist that You're selling people what they need. But that's not always what they want. That's not always they are willing to pay for. OK, going back to the weight loss idea, you lose 36 pounds in six weeks by tracking your food and eating like a rabbit and not having any coffee or alcohol.
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