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You Can! Inspiring Women In Business

Beta Testers - The Secret Weapon For Course Creators

22 Nov 2024

Description

In this episode of The You Can Podcast, host Sarah Jolley-Jarvis dives into one of her favourite topics: beta testers. Sarah explains why beta testing is a must-have strategy for startups and seasoned entrepreneurs alike, particularly when transforming expertise into scalable courses or services.You'll learn:What beta testers are and why they're invaluable.How to find the right beta testers for your business.When to charge (or not charge) your beta group.Real-world examples of how beta testers shaped course launches and helped entrepreneurs refine their ideal client focus.Packed with actionable insights and relatable anecdotes, this episode will inspire you to leverage beta testers to save time, money, and effort—while building trust and gathering testimonials to supercharge your business growth.Tune in now and discover how beta testers can help you hit the ground running with confidence!Need some help? Contact [email protected] or book a call hereSupport this podcast at — https://redcircle.com/you-can-inspiring-women-in-business/exclusive-contentAdvertising Inquiries: https://redcircle.com/brands

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Full Episode

5.376 - 18.159 Sarah Jolly Jarvis

Hello and welcome to this week's episode of the You Can Podcast. I'm your host, Sarah Jolly Jarvis. And today we're going to be talking around beta testers and why basically I'm so obsessed with them and I recommend them to people and I use them with clients all the time.

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18.939 - 37.928 Sarah Jolly Jarvis

Anybody from startups who are testing a new business idea and through to individuals who are wanting to take their expertise and work that they've been doing with clients and to put it into a more sustainable and scalable structure. So I use beta testers all the time with clients. I talk about this all the time.

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38.308 - 62.876 Sarah Jolly Jarvis

It must be, if you were to record my sort of conversations and the topics that I talk around, it will be ideal client and beta testers. They're right up there on the words and phrases that I use on an hourly basis, let alone daily. So Why do I think they're so good? Why do I think that they're so important? As I say, I've seen them be so, so effective for clients.

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63.156 - 86.29 Sarah Jolly Jarvis

And for me, my personal journey, my business, my first business started off, my first service-based business started off with a load of beta testers that I got together, asking somebody to tap into their network and offer my services online. out for them to test out a sales program with me and a kind of sales offer.

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86.79 - 107.638 Sarah Jolly Jarvis

And so from that, I understood who I wanted to work with, who I didn't want to work with, what results I could expect. Actually, the reality of working with those individuals where I needed people to be in their business, where sales fitted for that business. I thought, you know what, I can come in, I can show people how to maximize the impact that they have.

108.138 - 127.078 Sarah Jolly Jarvis

in those sales conversations, in those sales calls and all would be fine and dandy. I very, very quickly understood that actually those individuals needed help earlier on in the process. They needed to draw on my marketing skills to get those sales calls into their diary so that they could actually practice then the sales skills I was wanting to teach them. Because

127.698 - 145.767 Sarah Jolly Jarvis

it's all well and good learning the stuff, but if you've got no one to practise on, if you're not putting it into practise, you're not gonna get any results. So in this episode, what are you expecting to learn? Well, I'm gonna be talking around what a beta tester is, why beta testers are so valuable, how to find beta testers, okay? Where are we gonna magic them out of?

145.807 - 167.058 Sarah Jolly Jarvis

Where are we gonna find them? when to use a beta tester, should you charge for a beta tester, should you not charge for a beta, when not to use beta testers. And then we're gonna wrap all that up so that you've got really, really clear on where they can fit and hopefully energised over where they can fit in your business. So let's get started. What is a beta tester?

167.318 - 185.923 Sarah Jolly Jarvis

Well, a beta tester is someone who tries your product or service before the official launch. That's your kind of technical definition. In reality, what does it look like? It looks like a group of individuals you get together who are ideally your ideal client or as close to your ideal client as possible, who can feedback, who can work with you on what it is you are offering.

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