🎙️ YouCan Podcast: Episode 23Are you ready to turn the quiet Crimbo Limbo—those often-overlooked (but sales goldmine) days between Christmas and New Year—into a sales-boosting opportunity? In this value-packed episode of the YouCan Podcast, business mentor Sarah Jolly Jarvis reveals 9 proven strategies to help service-based businesses prepare for January and beyond.While many businesses hit pause during the festive season, savvy entrepreneurs know it’s the perfect time to plan, promote, and position for success. Sarah dives into actionable insights to help you:✅ Craft engaging holiday content that keeps your audience connected.✅ Pre-launch offers to build anticipation and early interest.✅ Optimise your sales funnel using automation for seamless conversions.✅ Collaborate with strategic partners to expand your reach.✅ Create irresistible promotions tailored for both B2B and B2C customers.Learn why Boxing Day and the post-Christmas period are prime times for online sales, and how to leverage buyer psychology to drive revenue. Sarah’s practical tips will help you not only stay visible but also set the stage for an incredible 2025.🎧 Don’t miss out—tune in now to work smarter, not harder, this holiday season!For personalised support to make 2025 your best year yet, email "interested" to [email protected] this podcast at — https://redcircle.com/you-can-inspiring-women-in-business/exclusive-contentAdvertising Inquiries: https://redcircle.com/brands
Full Episode
Hello, and welcome to episode 23 of the You Can Podcast. I'm your host, Sarah Jolly Jarvis, and today we're gonna be talking around maximizing the opportunity of sales in January. A lot of my customer base are service-based businesses who, when it becomes closer and closer to Christmas, it begins to wind down and get quieter.
Christmas is not a make, hey, once the sun shines kind of opportunity for this customer base. What is an opportunity is that time, well, is January, but more specifically, that limbo, crimbo limbo as they call it now, between Christmas and New Year, that period of time where between Christmas and New Year, you're at home, you're more than likely not working.
People aren't expecting you to be working, which is really nice. This is one of, this is one of my favourite things about the Christmas period. is that time where you might be doing the odd thing with work, but there's no expectation for you to be there. The summer holidays, people are taking holiday at different times.
And so there is still people working and wanting to get things done and deadlines and people chasing you. Whereas actually during that Christmas period, everyone is wound down. Everyone is busy doing their own thing. And so there isn't that expectation of you getting back to people, of you pushing projects, et cetera, forwards. and so it's a really, really nice period in time.
What it also is is a great opportunity for online sales. You've got the likes, lots of online retailers, lots of websites that will report major peaks in their hits and their visitors over that period of time. I think one of the biggest days for people going online and looking at houses and buying holidays is Boxing Day because people have ticked the box on Christmas Day and they are then
looking and scrolling through their phones, looking at things to buy with Christmas money that they've received, or they're looking for that entertainment. And that is when not only interrupt marketing, which I could care about all day, having the agency side of things with interrupt marketing and getting in front of those individuals when they are in that buying mode.
This is great, not just for B2C with retail opportunities, et cetera, et cetera, but it's an interrupt marketing, obviously, one that I could talk around in much detail, but it is also a great opportunity for B2B sales. So people who provide businesses with services, with products.
And the reason for that is that those individuals beginning to look into the new year of things getting going again after Christmas, it is the kind of peak getting active again time after September.
So I think between January and September, depending on what industry you're in, you have those peaks, one potentially being more than the other, but both great opportunities for pushing your business forward and getting more customers on board. And so how do you make the most of that? And that is what I'm going to be talking around today.
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