You Can! Inspiring Women In Business
The #1 Reason Most Businesses Fail (And How To Fix It)
28 Mar 2025
Why do most businesses fail? It’s not because of poor offers, lack of passion, or even tough competition. The #1 reason is not having enough quality leads that actually convert into paying customers. In this episode of The YouCan Podcast, I’m breaking down why lead generation is the foundation of any successful business—and why scaling too soon without a proven lead generation system can lead to disaster.You’ll learn:✅ Why quality leads matter more than quantity✅ How to attract the right kind of leads who are ready to buy✅ The common mistakes businesses make when scaling too fast✅ A simple 4-step process to build a consistent and scalable lead generation systemIf you’ve been struggling to grow your business or feel stuck in a cycle of inconsistent income, this episode is for you. Tune in now to learn how to create a predictable flow of high-quality leads that drive real business growth.🎧 Listen now and start turning leads into loyal customers!If this episode has made you realise things need to change in your business drop me a message at [email protected] and lets chat. Support this podcast at — https://redcircle.com/you-can-inspiring-women-in-business/exclusive-contentAdvertising Inquiries: https://redcircle.com/brands
Full Episode
Why do most businesses fail? It's not what you're thinking, it's not a lack of passion, it's not issues with the product or the offer or even their competition. It comes down to one thing and that is not enough quality leads that actually convert into paying customers. Welcome to the You Can Podcast.
I'm your host, Sarah Jolly Jarvis, and today we're going to be tackling the number one reason why most businesses struggle and consequently go on to fail. More importantly, how you can avoid it. Okay, we'll cover why leads matter so much, how to attract the right kind of customers and how to avoid the trap of scaling without a solid client base. So let's jump in.
First up, we want to be looking at the foundations. Okay, so when you start out in business, every business needs customers. Without them, you don't have a business. You have a hobby and potentially a very expensive and time-consuming one at that. Okay, when you're starting out, that focus should be on the building of that predictable and repeatedly way to generate leads.
Okay, you need that pipeline or whatever else you want to call it, which refers to that journey that people go on. You need to have people in that process of getting to know you, like and trust you, to be in a position to buy from you.
Now, as you get into business, as you start to get customers on board, you begin to realise that actually you don't just want leads who turn into customers, you want the right kind of leads that turn into the right kind of customers, okay? Not just any leads, you want quality leads.
The reason for that is because you want those leads to be aligned with your offer and your business model and where you wanna be taking that business. You want those leads that are ready and able to buy ideally as much as possible, because then that makes your sales process a lot easier. Attracting the wrong leads that lead to poor results. It can waste your time. You can feel frustrated.
The most time consuming customers you tend to come across are those which are not your ideal. You get them on board. You realise that they are going to be trickier. They are going to be more time consuming. And actually, they take up more than their allocated time. you could probably have two clients in that timescale and deliver better for them than one difficult and not ideal client.
So why is that important? Well, it's important because you don't want to get yourself wrapped up in the implementation. You've got to be working on the business as well as in it. You've also got the fact that you want proven results because proven results end up creating you more business, more work. And so you can begin to get referrals. You can begin to build a reputation.
You have evidence that those individuals who purchase your offer or the outcome that you're promising or the product will go on to actually receive that and get that positive experience and get that value for money and get the outcome that they've paid for.
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