You Can! Inspiring Women In Business
The Real Currency Of Business: The Power of Testimonials & Reviews
07 Feb 2025
Want to boost trust, attract more clients, and grow your business effortlessly?In this episode, we’re diving deep into why testimonials and reviews are your REAL currency in business—and how to start leveraging them today.You'll learn:✅ Why testimonials are essential for credibility, conversions, and long-term success✅ How to start collecting reviews (even if you haven’t had clients yet!)✅ The exact questions to ask for powerful, results-driven testimonials✅ Where to store and showcase them for maximum impact—Google My Business, Trustpilot & beyond✅ Proven strategies to turn client feedback into a marketing goldmine🎁 FREE RESOURCE: Grab my Testimonial Question Guide to make collecting testimonials simple and effective - send an email to [email protected] with the title 'Testimonial Guide'If you're ready to elevate your business with social proof, hit play now! And don’t forget—if you love this episode, leave a review (because reviews matter here too! 😉).🔗 Subscribe, share, and tag me on instagram @sarah_jolleyjarvis—I’d love to hear your biggest takeaway! 🚀Support this podcast at — https://redcircle.com/you-can-inspiring-women-in-business/exclusive-contentAdvertising Inquiries: https://redcircle.com/brands
Full Episode
Hello and welcome to the You Can Podcast. I'm your host, Sarah Jolly Jarvis, and today we're talking around why testimonials and reviews are the real currency within your business. The thing is here is, wow, that's a bit of a claim, you know, like really, you know, to keep the lights on, you need revenue. Yes, you do. But what actually can drive that revenue?
What can help people feel confident in making that decision to work with you? That can be your testimonials. You can't buy them. They're things that are genuine. Well, As long as you don't make them up, but that's a totally different story. And I 100% advise you not to do that. But, you know, they are your proof that what you are saying actually you can deliver on.
And those testimonials, you know, the more clients now come to me and I'm like, Google reviews, get your feedback, get that feedback onto platforms, which is easily accessible for potential clients. People want to do their due diligence. They want to feel confident that they're making the right decision. And I do not blame them.
There are so many claims going around on the internet, particularly with online businesses.
The claims that they're making, particularly within that sort of coaching world, are so unsubstantiated and so extreme that it makes a lot more sense to make sure that every scrap of evidence you've got that actually you can deliver on what you're saying is there for them to take note of and to feel reassured by.
So, you know, whenever somebody is working with me, whenever they start off working with me, we look at what resources they already have. And one of those key things is always testimonials. Have you got proof that what you want to sell, you can actually deliver on, you can actually provide?
If they don't, and if that's what you're thinking, then we're going to go into that in a little bit more detail in a minute. But if you don't have the evidence, all is not lost. There are ways to get them. That generally means working with people in return for testimonials, but not always. But as I say, we'll come on to that in a minute.
So I'm going to share with you how to get those testimonials, whether you... have had clients or not, what to ask, where to store them and how to use them effectively. Because I bet you a lot of you are going, you know what, I have testimonials, but I don't really know how to use them, where to use them. And so we're going to be sharing all that in today's episode. So why do they matter?
They are social proof, as I've already talked around. They are the proof that you are able to deliver on what you're promising. It helps people trust you. OK, beyond that, I believe that actually it can be a great way to access and to engage your audience. For example, you know, people always remember stories and so it's easier to provide information in story format.
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