You Know Everything
Episodes
Why Work Isn't Working: Chapter 2
17 Jun 2026
Contributed by Lukas
Chapter 2: Golden Handcuffs and Gilded Cages The career was sold as a guarantee, but for many of us, it became obedience with benefits. This episode u...
Why Work Isn't Working: Chapter 1
10 Jun 2026
Contributed by Lukas
Welcome to the first chapter of my new book! We will spend the next few weeks going through it, chapter by chapter. The American Dream was sold as fre...
Episode 249: Why Work Isn't Working
03 Jun 2026
Contributed by Lukas
You are not broken. Work is.In this prelude episode, Nicole introduces her first book, Why Work Isn’t Working: The Evolution of Business 3.0, and op...
Episode 248: The Radical Act of Being
27 May 2026
Contributed by Lukas
Your exhaustion might not be the work. It might be the leak underneath the work. In this episode, we unpack the hidden cost of overworking, hypervigil...
Episode 247: Is AI the Mirror?
20 May 2026
Contributed by Lukas
AI is not the villain. It is not the apocalypse. It is not the enemy lurking in your laptop with a tiny robot knife.It is a mirror.And what it reflect...
Episode 246: Boss 3.0
13 May 2026
Contributed by Lukas
You can leave the toxic boss and still become the worst boss you ever had. In this episode, we break down Boss 3.0, the future of leadership without p...
Episode 245: Predictability is so 2019
06 May 2026
Contributed by Lukas
We were taught that a steady paycheck meant safety. But maybe it only meant predictability.In this episode, we explore why work became our emotional s...
Episode 244: The American Nightmare
29 Apr 2026
Contributed by Lukas
What if the real engine underneath American work culture was never productivity, ambition, or even capitalism?What if it was othering?In this episode,...
Episode 243: Power 3.0
22 Apr 2026
Contributed by Lukas
What if power isn’t title, control, or being the person with the final say?What if real power is the capacity to move truth, authority, resources, a...
Episode 242: Your Best Should Not Exhaust You
15 Apr 2026
Contributed by Lukas
This episode dismantles one of the most seductive lies in modern work culture: that exhaustion proves value. We explore how burnout gets mistaken for ...
Episode 241: Proof > Performance
08 Apr 2026
Contributed by Lukas
For a long time, modern life rewarded visible effort. Looking busy counted as being valuable. Looking booked counted as being effective. Looking self-...
Episode 240: Eat Your Cake
01 Apr 2026
Contributed by Lukas
You are not failing because you want too much.You are not behind because you cannot do everything at once.And no, you do not need another digital tool...
Episode 239: Post Hustle Culture Core
25 Mar 2026
Contributed by Lukas
This week, we’re talking about initiative. Not the old hustle-culture version built on fear, self-sacrifice, false urgency, and performative usefuln...
Episode 238 : The Suck of Stretch
18 Mar 2026
Contributed by Lukas
Everybody is fried. Not just tired. Not just overwhelmed. Fried.So what kind of leadership actually works when the world feels unstable, institutions ...
Episode 237: Stop Computing Start Humaning
11 Mar 2026
Contributed by Lukas
AI can produce more. Faster. Cleaner. Cheaper.So what happens when competence starts to feel automated?In this episode, we explore the shift from prod...
Episode 236: Pothole Theory
04 Mar 2026
Contributed by Lukas
Reality creation has entered its 1,736th season. This week, we’re dragging “good vibes only” out behind the shed, lovingly, and putting it out o...
Episode 235: GOOP Identity
25 Feb 2026
Contributed by Lukas
AI is everywhere right now. And if it’s “just a tool,” why are we all so butthurt about it?Because it’s not just threatening tasks. It’s thr...
Episode 234: AI Therefore I am
18 Feb 2026
Contributed by Lukas
We are watching AI slide from “tool” into “identity upgrade.” And when that happens, we do what humans always do. We other each other, we get ...
Episode 233: Sovereignty with a Control Freak
11 Feb 2026
Contributed by Lukas
Sovereignty is what makes decentralized, autonomous work possible without turning everything into chaos. If everyone is “doing their own thing,” h...
Episode 232: Red Line, Anchor Line, Flex Line.
04 Feb 2026
Contributed by Lukas
From ice storms in Appalachia to record-heat in Australia, it feels like we are all getting different weather, different news, different incentives, a...
Episode 231: The Exchange: Pay, Safety, Loyalty, Reality
28 Jan 2026
Contributed by Lukas
We’re in another biblical weather event, trees down, outages, and somehow businesses are still expected to run like nothing is happening. So today w...
Episode 230: Exit the Echo Chamber
21 Jan 2026
Contributed by Lukas
We’re building in a dumpster fire. The rules are less “changing” and more “gone.” So if we’re still copying strategies, prompts, framework...
Episode 229: F*ck the Man 2026
14 Jan 2026
Contributed by Lukas
The system doesn’t beat you with strength. It beats you with rules. It defines the contest, the scoreboard, and the timeline, then calls it “reali...
The Quantum Business Book Club | The Never Ending Story
07 Jan 2026
Contributed by Lukas
Welcome to the 2026 kickoff and the finale of Fantasy Saves the World. We enter The Neverending Story as a blueprint for creators, leaders, and builde...
The Quantum Business Book Club | Lord of the Rings
31 Dec 2025
Contributed by Lukas
Here it is. The book that started the whole series. We grew up thinking The Lord of the Rings was about heroes, villains, and epic battles. Turns out,...
The Quantum Business Book Club | A Wrinkle in Time
24 Dec 2025
Contributed by Lukas
This episode barely made the cut.Not because it wasn’t powerful. Because life was loud, the Kindle vanished, the calendar year collapsed in on itsel...
Quantum Business Book Club | The Wizard of Earthsea
17 Dec 2025
Contributed by Lukas
The Wizard of Earthsea is the missing step in the whole Fantasy Saves the World arc. Not because it “fights the regime,” but because it dismantles...
Quantum Business Book Club | The Master and Margarita
10 Dec 2025
Contributed by Lukas
What if the devil walking into your life was not a punishment, but a cosmic audit. In this Quantum Business Book Club episode, we use The Master and M...
Quantum Business Book Club | The Little Prince
03 Dec 2025
Contributed by Lukas
In a world that runs on dashboards, data, and burnout, what does a little boy on a tiny planet have to teach us about leadership, business, and being ...
The Quantum Business Book Club | 1984
25 Nov 2025
Contributed by Lukas
In this Quantum Business Book Club installment, we take George Orwell’s 1984 off the high school syllabus and drop it straight into your dashboard, ...
The Quantum Business Book Club | Brave New World
19 Nov 2025
Contributed by Lukas
Welcome back to the Quantum Business Book Club. In the first installment of this new chapter we are revisiting Aldous Huxley's Brave New World as...
The Relatables: Nicole Ayres x Business 3.0
12 Nov 2025
Contributed by Lukas
In this soul-to-science conversation, we sit down with Nicole Ayres—founder of Jumpsuit, co-creator of the Jumpsuit Verse, and one of the architects...
Episode 219: Hope is the New Hustle
05 Nov 2025
Contributed by Lukas
It’s the end of the year. Budgets are breaking. Boundaries are bending. Hope and burnout are making out under the mistletoe.This one’s for the lea...
Episode 218: Burn the Map
29 Oct 2025
Contributed by Lukas
Planning used to work. Now it gets in the way. In this raw, practical episode, Nicole walks you through conscious collapse. Why letting go is not givi...
Episode 217: The Future is Fluid
22 Oct 2025
Contributed by Lukas
You’re not crazy. You tried “flat” and it got messy. You removed titles and shadow hierarchies popped up. You asked for ideas and everyone stare...
Episode 216: The New Operating System: Regenerative, Adaptive, Decentralized
15 Oct 2025
Contributed by Lukas
You don’t need another buzzword. You need a way of working that survives chaos. In this deep dive you’ll learn what emergent business actually is ...
Episode 215: The 21st Century Business Reboot
08 Oct 2025
Contributed by Lukas
What if your company isn’t a machine at all. It’s an organism. In this episode I map why the old model is cracking and what to build instead. We c...
Episode 214: The Truth about Dopamine
01 Oct 2025
Contributed by Lukas
Dopamine isn’t the cookie. It isn’t the like. It isn’t the quick hit you’ve been told it is.Dopamine is motivation. It’s what gets you up th...
Episode 213: New Season Who Dis?
24 Sep 2025
Contributed by Lukas
Stay in The Loop - https://nicolebz.substack.com/Have you ever noticed how your “original” idea suddenly pops up everywhere? Tha...
Episode 212: What Would Prince Do?
17 Sep 2025
Contributed by Lukas
We’re stealing pages from Prince’s playbook so you can build sovereignty, not just content. You’ll see how he negotiated creative control at 19,...
Episode 211: What Would Dolly Do?
10 Sep 2025
Contributed by Lukas
You don’t just need a brand—you need an ecosystem. We’re using Dolly Parton as your blueprint to build one rooted in IP ownership, smart partner...
Episode 210: What Would Pharrell Do?
03 Sep 2025
Contributed by Lukas
You know Pharrell Williams as a hitmaker, but what if you saw him as your business mentor? In this episode, we ask What Would Pharrell Do?—and uncov...
Episode 209: What Would Weird Al Do?
27 Aug 2025
Contributed by Lukas
Weird Al Yankovic turned parody into a business empire — and proved that originality can outlast trends. Together we’ll explore how asking for per...
Episode 208: What Would Ren Do?
20 Aug 2025
Contributed by Lukas
Ren didn’t just survive illness—he turned it into art, autonomy, and #1 chart success. In this episode, we go through Ren’s guerrilla tactics: m...
Episode 207: What Would Missy Elliot Do?
13 Aug 2025
Contributed by Lukas
Missy Elliott didn’t just make music... she rewrote the industry playbook.From wearing an inflatable patent leather suit on MTV to owning her master...
Episode 206: What Would Dope Lemon Do?
06 Aug 2025
Contributed by Lukas
This episode is all about creative sovereignty through slowness. We're unpacking Angus Stone’s reinvention as Dope Lemon, an artist who went fro...
Episode 205: What Would Lin-Manuel Miranda Do?
30 Jul 2025
Contributed by Lukas
Hamilton was never just a musical. It was Lin‑Manuel Miranda’s Trojan horse. This episode unpacks how he used rhythm, conviction, and structure to...
Episode 204: What Would Chappell Roan Do?
23 Jul 2025
Contributed by Lukas
In this episode of the Creative Disruptors series, we break down how Chappell Roan went from being dropped by a major label to becoming the queer pop ...
Episode 203: What Would The Beastie Boys Do?
16 Jul 2025
Contributed by Lukas
Beastie Boys Pandemic PlaylistThe Beastie Boys didn’t just break the rules. They built a creative empire out of irreverence, grit, and a DIY spirit ...
Episode 202: What Would Billy Strings Do?
09 Jul 2025
Contributed by Lukas
Listen to the Playlist Billy Strings didn’t need a gimmick. He mastered his craft—and disrupted an entire genre by going deeper, not louder.In ...
Episode 201: What Would Nina Do?
02 Jul 2025
Contributed by Lukas
Listen to the Playlist - https://open.spotify.com/playlist/4GjhwJPEseBrgmwXv6UF33?si=nRH1icq3R2S2Yk2EL6rymQ&pi=jZimqw6zQuaVBStay in The Loop...
Episode 200: What Would Dilla Do?
25 Jun 2025
Contributed by Lukas
Listen to the playlistStay in The Loop ...
Episode 199: What Would Bowie Do?
18 Jun 2025
Contributed by Lukas
The What Would Bowie Do Playlist Stay in The Loop ...
Episode 198: Anything x Everything
11 Jun 2025
Contributed by Lukas
This one’s about micro-moves, energy leaks, and the sneaky ways we sabotage ourselves by showing up one way on the outside and another internally. I...
Episode 197: The Apocalypse Thrive Guide
04 Jun 2025
Contributed by Lukas
💥 FREE RESOURCE INCLUDED: Get the New Wealth Workbook here → https://nicolebz.kartra.com/page/new-wealth-blueprintLet’s be honest: the economy’...
Episode 196: The Apocalypse Survival Guide
28 May 2025
Contributed by Lukas
Get the Apocalypse Survival Guide → https://nicolebz.kartra.com/page/apocalypse-survival-guideSo the systems are failing, everything’s melting, an...
Episode 195: Smothering Mothering
21 May 2025
Contributed by Lukas
Are you leading—or just hovering? In this episode, we’re dragging the idea of mothering potential—that well-intentioned habit of over-nurturing ...
Episode 194: The R(Evolution) is Streaming
14 May 2025
Contributed by Lukas
The Not Knowing Era has begun, and the revolution will not be televised, it is streaming, live, now.Change isn’t the problem—your death grip on th...
Episode 193: Jiggity Jargon
07 May 2025
Contributed by Lukas
Work culture is a mess—and the buzzwords aren’t helping. In this episode, I unpack trends like resenteeism, rage applying, and why we keep saying ...
Episode 192: Breaking Bad (Business)
30 Apr 2025
Contributed by Lukas
Still chasing that perfect five-year plan? Cute. In this episode, I break down the Heisenberg Principle, the observer effect, and why certainty is bas...
Episode 191: Going All In
23 Apr 2025
Contributed by Lukas
Thinking about going all in? Or are you still hanging out in the shallow end, wondering why your dreams are half-baked? In this episode, I talk about ...
Episode 190: The Chaos Cult
16 Apr 2025
Contributed by Lukas
Let’s talk about chaos—not the fun kind, the cult kind. In this episode, I’m digging into how chaos becomes addictive, seductive, and even a bad...
Episode 189: Motivation Is Not a Pizza Party
09 Apr 2025
Contributed by Lukas
Get a copy of your User ManualYou can’t bribe people into caring with lukewarm perks and passive-aggressive Slack emojis. In this episode, we’re t...
Episode 188: Connection Issues (Not the Wi-Fi)
02 Apr 2025
Contributed by Lukas
We’re more connected than ever—and somehow lonelier than ever, too. In this episode, I unpack the weird paradox of modern work life: constant digi...
Episode 187: No Ragrets
26 Mar 2025
Contributed by Lukas
Yes that typo was on purpose.... IFKYKWe love to throw around phrases like “no regrets” and “fail fast,” but what if that’s not the whole st...
Episode 186: The Devil's in the Details
19 Mar 2025
Contributed by Lukas
Let’s be real—details are annoying. Whether you’re a big-picture thinker drowning in the small stuff or a perfectionist obsessing over minutiae,...
Episode 185: Glow Up Post Blow Up
12 Mar 2025
Contributed by Lukas
Ever feel like your life (or business) is falling apart right before a big breakthrough? Yeah, that’s not a coincidence—it’s part of the cycle. ...
Episode 184: IRL vs URL
05 Mar 2025
Contributed by Lukas
DISCLAIMER: We had some technical difficulties with this one. You may notice the audio cutting out from time to time. Are we really who we are online,...
Episode 183: The Ends Justify the Vision
26 Feb 2025
Contributed by Lukas
Leadership isn’t just about making decisions—it’s about how we show up when everything feels like it’s falling apart. In this episode, we’re...
Episode 182: The Relatables | Emily Klintworth
19 Feb 2025
Contributed by Lukas
Astrology, business, and spirituality walk into a bar… okay, not really, but that’s pretty much what happens in this episode. I sat down with Emil...
Episode 181: The Method to the Madness pt. II
12 Feb 2025
Contributed by Lukas
Let’s be real—most “productivity hacks” are just glorified to-do lists that make us feel guilty for not doing more. But what if success wasn’...
Episode 180: The Method to the Madness pt. I
05 Feb 2025
Contributed by Lukas
Let’s be honest—business (and life) right now feels like an absolute circus, and we’re all just trying not to get hit by flying objects. In this...
Episode 179: Ready Not Ready
29 Jan 2025
Contributed by Lukas
Let’s be real—life has zero chill when it comes to throwing curveballs. And guess what? It’s never going to wait for us to feel “ready.” In ...
Episode 178: The Blame Game
22 Jan 2025
Contributed by Lukas
Blame—it’s easy, tempting, and oh-so-destructive. In this thought-provoking episode, we dive into the psychology of blame and its sneaky ability ...
Episode 177: Old Dog, Old Tricks
15 Jan 2025
Contributed by Lukas
Let’s face it—sometimes life smacks us upside the head, and all those “healing tools” we’ve heard about feel as helpful as a soggy paper tow...
Episode 176: Pushing Past Perfection
08 Jan 2025
Contributed by Lukas
Perfectionism—it’s that voice that pushes us to do better but often holds us back from truly creating. In this episode, I get real about my own st...
Episode 175: (Pro)Creation
01 Jan 2025
Contributed by Lukas
As 2024 fades into memory -- sayonara -- it’s time to embrace pro-creation—the intentional act of crafting your life, work, and vision. This episo...
Episode 174: What Would Zappa Do?
25 Dec 2024
Contributed by Lukas
"The music business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free and good men die like dogs. There's ...
Episode 173: Ready, Aim, React
18 Dec 2024
Contributed by Lukas
Tired of spinning out every time life throws you a curveball? It’s time to master the art of responding instead of reacting. In this episode, I’l...
Episode 172: Time is a Scam
11 Dec 2024
Contributed by Lukas
Time isn’t real—or at least, not in the way we’ve been taught to believe. In this mind-bending episode, I'm guiding you through a deep dive int...
Episode 171: (Un)Healthy Judgment
04 Dec 2024
Contributed by Lukas
Let’s ditch the tired rules of what’s “healthy” and get real about wellness—no filters, no fluff. Health is messy, personal, and constantly...
Episode 170: Love Your Work 2.0
27 Nov 2024
Contributed by Lukas
Stop dragging yourself to a job you hate and start loving your work—even when it’s tough. In this transformative episode, I’ll share the exact m...
Episode 169: The People Pleaser's Guide to Building Better Boundaries
20 Nov 2024
Contributed by Lukas
Ever feel like you’re saying “yes” when you really want to say “no”? You’re not alone. In this episode, we’re diving into the art of bui...
Episode 168: The Psychic Profits Squad 2.0
13 Nov 2024
Contributed by Lukas
What if you could predict your profits as easily as you set your schedule? With the Psychic Profit Squad, now you can! I’m opening up access to this...
Episode 167: Your Exit Strategy 2.0
06 Nov 2024
Contributed by Lukas
Are you ready to hit the eject button on your 9-to-5 or maybe even step away from your business? This week, we’re diving into Your Exit Strategy —...
Episode 166: The Anti-Business School (now free)
30 Oct 2024
Contributed by Lukas
Get the Anti-Business School - https://nicolebz.kartra.com/page/theantibusinessschool How you can help Western North Carolina → https://linktr.ee/...
Episode 165: Careening Careers
23 Oct 2024
Contributed by Lukas
DISCLAIMER: This episode was recorded prior to the devastation of Hurricane Helene. Future episodes may be affected. Welcome to a deep dive into the...
Episode 164: What Happens Next
16 Oct 2024
Contributed by Lukas
In this episode, I'm reflecting on the storms—literal and metaphorical—that hit Asheville, and how they are shaping both me and my community. Th...
Episode 163: The Aftermath of Hurricane Helene
09 Oct 2024
Contributed by Lukas
*I totally meant SEPTEMBER not NOVEMBER. Shock brain... An update after the whirlwind that was last week. This episode is a bit different but, I want...
Episode 162: The Fallacy of Consistency
02 Oct 2024
Contributed by Lukas
Ways to help Western North Carolina- https://wlos.com/news/local/helene-resources-donations-food-help-assistance-asheville-community-helene-flooding-...
Episode 161: Sorry Not Sorry
25 Sep 2024
Contributed by Lukas
In this episode, we are taking a hard look at the cultural and psychological minefield of over apologizing. From its roots in gender dynamics to its ...
Episode 160: Slow Down to Speed Up
18 Sep 2024
Contributed by Lukas
You’re probably running on autopilot, chasing growth, success, and a whole lot of stress. But what if the secret to personal and professional growth...
Episode 159: Validating Values
11 Sep 2024
Contributed by Lukas
Ready to stop running in circles and actually get somewhere? In this episode, I dive into why sticking to your values isn't just fluffy feel-good ...
Episode 158: The Self-Acceptance Paradox
04 Sep 2024
Contributed by Lukas
Think self-acceptance is just self-help fluff? Think again. In this episode, we dive into the science of how accepting your flaws and imperfections ...
Episode 157: People Peoplin'
28 Aug 2024
Contributed by Lukas
In this episode, we dive into the messy relationship of people and disappointment—that unavoidable truth where expectations clash with reality, lead...
Episode 156: The Golf Cult *not an episode about golf*
21 Aug 2024
Contributed by Lukas
Navigating the "golf cult" of your workplace while managing older employees isn’t for the faint-hearted. We are breaking down the art of m...
Episode 155: Skibidi
14 Aug 2024
Contributed by Lukas
Feeling like you're leading a team of aliens from a different planet? I get it. In this episode, we dive into the wild world of managing younger ...
Episode 154: The Decision Making Matrix
07 Aug 2024
Contributed by Lukas
Ever feel like decision-making is a high-stakes game of mental Jenga? Well, brace yourself, because today we are here to help you navigate this chaos ...
Episode 153: Fearless vs Courage
31 Jul 2024
Contributed by Lukas
Hi friends, Today with are exploring the concepts of fearlessness and courage. Fear is relative and can affect all of us in very different ways. It...
Episode 152: The Relatables x Jennifer Germaine
24 Jul 2024
Contributed by Lukas
Hey friends, Today I am joined by the incredible Jennifer Germaine. Jennifer spent 15 years as a corporate lawyer, scaled her own law firm to a nati...