You, Me & CPG by Haines
Episodes
Brand Growth Tactics from Liquid Death, Goodrays, Coca Cola, Red Bull and more, with CPG superstar Ben Dando #30
28 May 2026
Contributed by Lukas
Coca-Cola. Red Bull. Liquid Death. Karma Drinks… Ben Dando has seen the CPG drinks sector from every unfiltered angle.En route, he’s picked up a t...
How Tenzing Are Taking On Red Bull & Monster With The Good Energy Revolution, Ft. Huib van Bockel #29
15 Apr 2026
Contributed by Lukas
The energy drinks category has grown year-on-year for three decades. Red Bull and Monster have dictated play; their high-octane branding has written t...
How NICE are Crushing Wine Category Codes with Co-Founder, Lucy Busk #28
01 Apr 2026
Contributed by Lukas
Only a few years ago, if you wanted wine on-the-go your options were limited to the semi-palatable 187ml PET plastic bottle or its unhelpful sibling, ...
How Double Dutch are Making Mixers the Main Character with Raissa De Haas #27
18 Mar 2026
Contributed by Lukas
Tonic water is the classic challenger brand case study, and now it’s going through a second wave of disruption.Two decades ago, the category was unl...
What is The Future of Drinking? The ABV Fightback - Making Drinks Fun Again with Paul Thomas, Rob Wallis, and Tristram Coates #26
18 Feb 2026
Contributed by Lukas
Before Christmas, we had an episode touting the no & low-alc future of drinking… The alcohol space called us out.The price of Guinness may now b...
What is The Future of Drinking? Designing Drinks in a World Where Experience Trumps ABV #25
05 Nov 2025
Contributed by Lukas
What does it mean to ‘go for a drink’ in 2025, and what’s at stake for those vying for a place in everyone’s glass?Gone are the days of the bi...
“Nothing Tastes as Good as Skinny Feels”: How to Prepare for GLP-1's Radical Impact on Food & Drink with Unilever, Carlsberg Britvic and Mintel #24
08 Oct 2025
Contributed by Lukas
GLP-1s. Miracle weight-loss drugs. They’re the single most disruptive force that CPG has faced in decades. They shrink appetites, and if you’re no...
How to Disrupt Dusty Categories – The Pip & Nut Playbook with Pippa Murray #23
09 Jul 2025
Contributed by Lukas
Pip & Nut’s ascendence from fledgling brand to exemplary B Corp has proven a stale industry wrong; joy, quality and ethics can live in the same ...
How Trip Are Outselling Red Bull, Diet Coke and Heineken By Playing A Different Game #22
12 Jun 2025
Contributed by Lukas
Calm amid the chaos is a feeling which, if it could be bottled, is a no-brainer; Olivia Ferdi has achieved exactly that with TRIP…The CBD drinks bra...
'Fall In Love With Problems, Not Solutions’ - Carlsberg CMO Yves Briantais on Regaining Iconicity, Backing Bravery, and Accelerating Creative Culture #21
14 May 2025
Contributed by Lukas
The playbook for today’s guest on You, Me & CPG is bold. It’s brave. It’s divisive. But above all else, it’s memorable.As Carlsberg’s CM...
Puns, Protein and Perseverance - How Surreal Won Breakfast #20
18 Dec 2024
Contributed by Lukas
Saying ‘bye’ to beige in the cereal aisle in more ways than one, ‘Surreal’ is the prime example of a brand that’s genuinely fun, and unapolo...
OLIPOP: Taking On The Giants #19
02 Oct 2024
Contributed by Lukas
David Lester’s career would be impressive enough from the past alone, but Olipop’s conquest of the US cements his efforts as a tour de force.The p...
'We Were Told This Will Never Work' ROB WALLIS, Co-Founder of Moth Drinks, the UK’s No.1 Margarita On No-Fear, Raising Capital, Pivoting Format & USA Ambitions #18
04 Sep 2024
Contributed by Lukas
It takes years to make an overnight success, and when that success is sparked by your ‘first and only good idea’, you can’t help but think it’...
“Telling The Truth Doesn’t Make You Very Popular.” PAUL THOMAS on Radical Candour & Why Honesty and Trust Are The Foundation for Commercial Success’ #17
07 Aug 2024
Contributed by Lukas
Paul Thomas’ honesty is an unstoppable force; his truth might make for uncomfortable listening, but it’s the only way he knows.He’s amassed expe...
‘The More Creativity Makes People Feel - The More People Buy, Give, Vote, and Do!’ JOHN KEARON on Predicting Politics, The Success of System 1 & The Formula for Successful Innovation #16
26 Jun 2024
Contributed by Lukas
The more that creativity makes people feel, the more that they’ll buy, give, vote and do.That’s the sharp insight that can only be attributed to a...
‘Looking Good and Actually Feeling Good.’ - JESSICA GLOVER on the Convergence of Health & Wellbeing Categories, How to Cut Through a Cluttered Space and Tapping Into Gen Z #15
15 May 2024
Contributed by Lukas
No industry is static, nor can it stand on its own - the coalescence of beauty with health proves just as much.Jess Glover remains on the forefront of...
‘Never Settle In The Pursuit Of What You Want’ JAMES DASHWOOD CHASE, Founder of Chase Distillery, on his Farming Mentality, Refusal to Settle, Embracing New Trends and Tapping into Men’s Wellness #14
01 May 2024
Contributed by Lukas
There’s seldom a more admirable sight in FMCG than a relentless desire for the best; it’s a trait worth its weight in gold.James Dashwood Chase is...
‘Making Tequila Your First Drink Of The Night, Not Your Last…’ JACK VEREKER on The Tequila Category, the Importance of Timing in Business and How to Spot Your Opportunities #13
03 Apr 2024
Contributed by Lukas
Tequila is among the fastest growing and most vibrant categories, with endorsements from famous faces pervading the space.It takes a keen eye, love of...
‘Know What You Are Good At – It’s A Superpower.’ JASMINE WICKS-STEPHENS on Faace, her fuss-free skincare, THAT Dragons’ Den episode and juggling being a Mum & an entrepreneur #12
20 Mar 2024
Contributed by Lukas
Entering the Dragon’s Den is often a real sink or swim moment, and under the pressure and watchful eyes of the nation, we saw Jasmine Wicks-Stephens...
The Most Valuable Podcast Episode – The Top 10 Most Listened To Pieces of Advice #11
21 Feb 2024
Contributed by Lukas
Since You, Me & CPG’s inception we’ve played host to some incredible guests with insights from the very top of the industry. Where better to c...
Brutal Simplicity Of Thought with Co-Founder of M&C Saatchi, David Kershaw #10
07 Feb 2024
Contributed by Lukas
Few names are more synonymous with an industry as M&C Saatchi is with the advertising industry, and the power of simple, effective advertising run...
'Diversity is the Way to Ignite The Creative Explosion’ JEREMY LINDLEY with an exclusive insider view on how Diageo are unleashing creativity and commercialising design #9
24 Jan 2024
Contributed by Lukas
The brands under Jeremy Lindley’s watch across many years are nothing short of iconic. So how do you balance the design legacy with a new age of ide...
‘Don’t Just Be Curious, Act On It’ STEPHEN ROBERTSON On The Curiosity Habit That Has Led To His Success, Demanding More Consumers In The Boardroom And Predictions For 2024 #8
10 Jan 2024
Contributed by Lukas
From Royal Wedding stunts to transforming a DIY giant, it’s safe to say that Stephen Robertson is a titan in the industry.Now a Non-Executive Direct...
‘THIS IS THE WAY TO UNLOCK YOUR CREATIVE BEAST’ – MAU RUTABINGWA On Finding The Keys To Unleash Creativity Both Within And Beyond Work, How Companies Can Curate More Creative Environments And Tales From The Top As Head Of Spirits For Diageo #7
13 Dec 2023
Contributed by Lukas
When you bring your whole, unfiltered self to your work, that’s where magic happens - if that’s true, then Mau Rutabingwa is a master magician.Whe...
‘DON’T BE AN IDIOT’ JONATHAN STORDY On Commanding Influence & Leaving The Right Legacy #6
29 Nov 2023
Contributed by Lukas
Jonathan Stordy’s CV reads like an industry’s greatest hits list; between Unilever, Diageo, Beam Suntory and San Miguel, we’re only scratching t...
'I JUST WON’T LET THEM WIN’ RACHEL ROBERTS on Shattering Ceilings And Pioneering Change Within The Spirits Industry For Some Of The Coolest Brands In The World #5
15 Nov 2023
Contributed by Lukas
Rachel Roberts has never shied away from bucking trends and swimming against the tides, and her stellar journey so far is evidence enough of her excel...
‘Unemployable, Over Stressed And Going Nowhere’- MARK SCOTT On Breaking The Insanity Cycle, Unlocking The Power Of Passion And Founding Bella & Duke - The UK’s Fastest Growing Pet Food Business #4
01 Nov 2023
Contributed by Lukas
Mark Scott’s illustrious history is dotted with a vast array of successful businesses, but his latest is in a niche of its own - beloved pet food br...
‘Learn To Be More Useful Than Anyone Else’ - SIAN DAVIES’ Rallying Cry Against A Linear, Traditional Career And How To Challenge From Within At P&G, Guinness & Seedlip #3
18 Oct 2023
Contributed by Lukas
Sian Davies has always been happy off-piste, whether it’s in her non-linear, international career, or her mountain marathoning. Both make her an unr...
‘Does It Make The Actual Boat Go Faster?’ – OLLIE PALMER On Winning The Talisker Atlantic Challenge And How That Mentality Led him From Drinks Giant, Diageo, to Start Up, Caleño and Beyond. #2
04 Oct 2023
Contributed by Lukas
Ollie Palmer’s decorated career isn’t limited to startup success and roles with industry leaders, but athletic prowess.From 10 years at Diageo to ...
‘Whatever You Do…Just Get In The Arena’ - HUGH THOMAS: Leaning Into Founding Fear With Ugly Drinks, Disruption At Heinz And Making Magic With Vita Coco And TOTMC. Pure Gold. #1
20 Sep 2023
Contributed by Lukas
Welcome to You, Me & CPG - the podcast series that delves deep beyond the label and learns from the people behind the products.We’re kicking the...
Welcome to the You, Me & CPG Podcast
12 Sep 2023
Contributed by Lukas
Welcome to You, Me & CPG, the podcast brought to you by Haines, a brand strategy and innovation partner to some of the biggest and coolest brands ...