Don't be a magpie! With Jim Ker

‘Don’t be the magpie’ - how marketers need to avoid overlooking the essential elements of a plan for the sake of the quick fix. With the constant pressure to present value, busy marketing teams frequently fall victim to short term fixes leading to influences on a strategy that are subjective and poorly informed. It’s all too easy to lean on short term fixes at the expense of the essentials that make up the foundation of a good marketing strategy that will last into the long term. This is where the real value in marketing lies. It’s handy to take stock of the essentials often so we know that we’re still on the right track and avoid a marketing strategy with more holes than a Swiss cheese.  In this podcast, Jim runs through the thinking behind this and the essential components that he relies on to maintain a true course. Guest Biog: Jim is an award-winning Chartered Marketer specialising in digital marketing and marketing strategy with over 10 years of experience. Having cut his teeth in a range of agency and in-house positions, Jim is a keen believer in sharing his learnings and experiences (good and bad) so like-minded marketers can benefit in kind. Jim is currently serving as Head of Marketing at Onfigr - Interactive Inspiration Tools. On top of this, Jim curates the Marketing Meetup sessions in Leeds. 

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