You're my commsHERO
S3-E5: A rebrand. Why, When, How and Who?…with Ryan Dempsey and Gemma Sutcliffe
27 May 2021
In this episode, we meet Ryan Dempsey (CEO) and Gemma Sutcliffe (Head of Marketing and Communications) to hear about the rebrand of TCW. What are the stages you go through when rebranding and how can the CEO and Marketing & Comms work together. We’ll also talk about how you contain the CEO’s excitement ahead of the official brand launch date ;0) Ryan and Gemma will give their view on what is the value of marketing and comms to their organisation. Twitter: @Ryan_Demp Linkedin: Ryan DempseyTwitter: @GemmaSutcliffe2 Linkedin: Gemma Sutcliffe
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