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Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

Dr. Maya Shankar: The Mindset Shift You Need When Life Doesn’t Go as Planned | Human Behavior | YAPClassic

16 Jan 2026

Transcription

Chapter 1: What is the main topic discussed in this episode?

11.641 - 26.868 Hala Taha

Yap, gangs, our lives are shaped by thousands of decisions, from the big decisions to the small ones and even the ones that we don't realize we're making. But imagine being able to understand the hidden forces behind those choices that we make so we can navigate our paths with more confidence and clarity.

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Chapter 2: What was Dr. Maya Shankar's journey with the violin?

27.349 - 43.072 Hala Taha

In this Yap Classic episode, we're revisiting my conversation with Dr. Maya Shankar, a renowned cognitive scientist and former behavior science advisor in the White House. Maya has spent her career studying how emotions, identity, and subtle nudges influence the paths and decisions that we make.

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43.673 - 67.34 Hala Taha

Together, we unpack how to let go of outdated identities, overcome mental traps like the sunk cost fallacy, and design environments that support smarter, more intentional decision-making. Yeah, fam, I guarantee you're going to want to take notes on this one. Here's my sit-down with Dr. Maya Shankar. Hey Maya, welcome to Young and Profiting Podcast. Hey Hala, it's so lovely to be here with you.

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67.36 - 74.557 Hala Taha

Yeah, me too. I'm really excited for this conversation, human behavior and the science of decision-making, the science of change.

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Chapter 3: How does behavioral and cognitive science help in decision-making?

74.577 - 95.556 Hala Taha

These are all things that I'm really passionate about. I love talking about them on my podcast. And so you're super impressive. You know, you worked at the White House. You worked at the United Nations. You work for Google now and you lead their behavioral science teams there. So really interesting stuff. But we always like to start from the beginning. So let's talk about you growing up.

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96.077 - 102.128 Hala Taha

And from my understanding, you were super talented at the violin and the violin was essentially your whole life.

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Chapter 4: What is the sunk cost fallacy and why is it important?

102.108 - 121.551 Hala Taha

But when you were 15 years old, you had a very traumatic hand injury that kind of changed the way that you thought your life would be thereafter. And you had to kind of switch careers. So talk to us about what it was like for you as a child, a teenager, how you got into the violin and then maybe how you transition to some of the stuff you're working on now.

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121.885 - 122.847 Dr. Maya Shankar

Absolutely. Yeah.

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Chapter 5: How did Dr. Maya Shankar impact policy at the White House?

122.907 - 138.578 Dr. Maya Shankar

So violin, as you mentioned, was my entire life as a kid. When I was six years old, my mom went up to our attic and brought down my grandmother's violin that she had brought with her all the way from India when she immigrated here in the 70s. And I think my mom had just meant to show

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138.558 - 163.249 Dr. Maya Shankar

me the instrument I don't think she expected that I would be instantly captivated by it but I was and I really took to it and my mom says that she never had to ask me to practice it was just one of those genuine passions that I had as a child and I can't say that for many of the other things I was asked to do in school so she knew that it was very rare and then when I was nine years old I

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163.803 - 172.232 Dr. Maya Shankar

things started to get a little bit more serious, and I was starting to realize, hey, maybe this violin thing could be my life, right? Like, maybe this could be a career.

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172.372 - 193.164 Dr. Maya Shankar

And so I ended up auditioning for the Juilliard School of Music in New York, and I was accepted into their pre-college program, and that began weekly trips every Saturday from Connecticut to New York, in which my mom and I would get up at 4.30 in the go to New York on the train, and I'd spend about 10 hours in the day studying the violin.

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193.765 - 215.886 Dr. Maya Shankar

And then, as you can imagine, like with the intensity of that spirit, things started to get even more serious. And then in high school, Itzhak Perlman, who's the greatest violinist of our time, invited me to be his private violin student. And that was an incredible vote of confidence for me because I think, like so many, when we're in competitive environments, it can be very intimidating.

Chapter 6: What is the concept of nudging in behavioral science?

215.906 - 240.076 Dr. Maya Shankar

You're not sure if you have what it takes to succeed. And him taking me on as a student, I think, really helped me appreciate, oh, wow, maybe I could actually be a violinist and go pro. So unfortunately, what happened is that when I was 15, I was in summer music camp. I woke up early, probably didn't warm up as much as I should have. And I overstretched my finger on a single note and heard a pop.

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240.156 - 242.28 Dr. Maya Shankar

And it turns out I had torn tendons in my hand.

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Chapter 7: Why is it difficult for people to change their minds?

242.962 - 255.165 Dr. Maya Shankar

And I resisted Hala for so many months, the diagnosis that my doctors were giving me and the fact that they were telling me I could never play the violin again. But ultimately, I just had to surrender at a certain point.

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Chapter 8: What practical nudging tactics can we apply in daily life?

255.526 - 263.301 Dr. Maya Shankar

And, you know, the pain became too intense. And yeah, I realized that, you know, my dreams were crushed and I could no longer pursue this path.

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263.585 - 278.1 Hala Taha

Wow. That must have been so hard because that's what you were doing your whole life. So before we move on to like your next phase of life, I do want to talk about how you got into Juilliard because it was a really scrappy, interesting story. So I'd love to hear about that.

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278.367 - 301.41 Dr. Maya Shankar

Absolutely. So, you know, my parents had no connections within the musical sphere. So my dad is a theoretical physics professor. My mom helps immigrants get green cards to study in this country. And they knew that I had these big dreams as a kid, but they weren't really sure how to connect the dots and how to make my Juilliard dreams come true. So one day my mom and I were in New York.

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301.811 - 321.952 Dr. Maya Shankar

This was, yeah, this was when I was nine. And we just were, we had a mother-daughter trip and I happened to have my violin with me. And we walked by the Juilliard School's building and she said, hey, Maya, why don't we just go in? Like, what's the worst thing that could happen? I'm like, mom, get out of here. That's nuts. I don't want to go inside. Like, we haven't even been invited.

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322.413 - 340.684 Dr. Maya Shankar

But she said, let's just do it. Let's just see what happens. So we go in to the building. unannounced, uninvited, and my mom strikes up a conversation with a student in the elevator and her mom, and she very politely asks her, oh, at the end of your lesson, would you mind just introducing my daughter to your violin teacher?

340.724 - 359.644 Dr. Maya Shankar

Because it would just be so wonderful if they could have a chance to connect. And they were very gracious, very kind. They said yes. I think a lesson I've learned over the years is just how generous people can be when you just ask them if they're willing to do you a favor. But they let us meet her teacher afterwards. And I actually auditioned for him on the spot.

360.125 - 378.02 Dr. Maya Shankar

He accepted me into his summer program. And it was only because of that intense boot camp training that summer that I think I had any chance at all of getting into Juilliard. And what that lesson taught me, Hala, is that A lot of times the door will not open for you on its own, right?

378.04 - 398.622 Dr. Maya Shankar

You won't get that silver platter, but sometimes if you just force it open, I mean, literally in this case, my mom just walked into the building. You can try and inspire new opportunities for yourself. So I'm so grateful for that learning lesson because it wasn't the first time when I had to create an opportunity for myself that didn't necessarily exist beforehand. But I...

398.602 - 406.454 Dr. Maya Shankar

Yeah, I'm grateful for my mom's fearlessness, I guess, because it really helped allow my violin career to, you know, to blossom.

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