Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
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Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast
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Today's episode is sponsored in part by Airbnb, Open Phone, Shopify, Mercury, Built, Indeed, and Microsoft Teams. As always, you can find all of our incredible deals in the show notes or at youngandprofiting.com slash deals.
I started selling my first Excel course, and two months later, it was bringing in more revenue than my day job. I love dancing, I love helping people, and I love Excel. So I was like, what would happen if I put all of that inside of one video? And that polarity is what really helped the videos take off. Excel's kind of sneaky, where most people don't understand the capabilities that it has. but really like it is a machine. Our biggest revenue driver is webinars. What's your best strategies to invite people to the webinar? So we do the majority of it through
Young and Profitors, welcome back to the show. And today we have a super inspiring episode because my guest today has achieved success and a resulting lifestyle that many of us young entrepreneurs out there could only dream about. Kat Norton, aka Miss Excel, generated $2 million annually in her business by the time she was just 29 years old. She bought her first home and she has a hugely satisfying career and fulfilling career while only working just four hours a day. So what was her secret? It was combining two of her biggest passions with social media savvy and a contagious energy. In today's episode, we'll learn about how Kat transformed her love and passion for dancing and spreadsheets together to then turn into a viral sensation on TikTok and parlay that into a successful online business and course success. sales. And we're going to get her insights on how you can do it too. I'm going to pick her brain on how she went viral on TikTok and Instagram.
We're going to learn how she promotes her courses and strategies through webinars and so much more. I can't wait to get into it. Without further ado, here's my conversation with Miss XL, Kat Norton. Kat, welcome to Young and Profiting Podcast. Thank you so much for having me. I'm really excited for this conversation. So your story is one that a lot of entrepreneurs would envy, but I came to find out that your story actually started with $100,000 in student debt and a job in corporate America that you weren't quite satisfied with. So can you walk us through your early career journey and where you thought you were headed at that time?
Absolutely. So I graduated college back in 2016 with my MBA, and I went right into the corporate path. I was at a consulting firm. And really quickly from when I got there, I realized that I had some enhanced Excel skills because people started just directing questions toward me of, hey, how do I do this? So for fun, on the side, when I was on the bench for a week in consulting terms, it's when you like don't have a client for a week. I built out the most fun, engaging Excel training for fun just on my computer. And a managing director looked over my shoulder and was like, what are you doing over there? And I was like, oh, you know, I kept tabs on everyone's Excel questions and I started building out this class just for fun. And they totally backed me and had me flying around the US right when I started as a new consultant on the side of my job hosting these Excel trainings. So I did that for five years before I actually made the business.
passion project and a way to really help people at the company I was at.
It's awesome that you got to learn and hone your craft as an Excel trainer on somebody else's dime. So you ended up becoming an entrepreneur. We actually have something in common. We're both COVID entrepreneurs who started our businesses in 2020. What changed for you during the lockdown? Why did you decide, okay, I want to try to step out on my own now?
It really brought down the amount of travel I was doing, which gave me a lot more time to reflect. So before this with my consulting job, every week I was traveling to a new client in a new state. And I did that for years. So I was just running, running, running, not really analyzing my life and what I wanted. And I was a very creative being, but I wasn't really pursuing anything too creative.
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