Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | Marketing | E316
Mon, 11 Nov
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When the COVID-19 pandemic hit, Kat Norton discovered TikTok and found it odd that there was no Excel content on the platform. She decided to start posting dance-infused tutorials, and her videos went viral. She then launched multiple Excel courses that quickly generated more income than her corporate salary. This allowed her to leave her job and turn Miss Excel into a multimillion-dollar business. In today’s episode, Kat shares how she transformed her love for dancing and spreadsheets into a viral sensation and a lucrative business. She also breaks down her strategies to go viral, monetize her passion, and build a sustainable business. In this episode, Hala and Kat will discuss: (00:00) Introduction to Kat Norton, Miss Excel (02:07) Kat's Early Career and Corporate Journey (03:41) The Birth of Miss Excel During the Pandemic (05:19) Going Viral on TikTok and Instagram (06:33) Mindset and Inner Work for Success (08:52) Authenticity and Polarity in Social Media (20:53) Monetizing Miss Excel and Course Creation (29:54) Excel vs. Google Sheets: Strengths and Uses (32:15) Promoting Courses Through Webinars (33:15) Affiliate Program Success (35:10) Webinar Retargeting Strategies (36:50) Engaging Webinar Techniques (39:14) Effective Course Selling (47:06) Driving Webinar Attendance (49:02) Expanding Revenue Streams (57:23) Balancing Work and Creativity Kat Norton is the founder and CEO of Miss Excel, the viral brand that transformed Excel tutorials into engaging, must-watch content for over a million followers. Since launching in 2020, Kat's courses have empowered thousands while rapidly scaling her business to multimillion-dollar success. She has been recognized by Forbes as a Top Social Media Influencer of 2021 and featured in top media outlets, including Forbes, CNBC, and Bloomberg. Today, her business generates over $2 million annually, enabling her to work just a few hours daily while traveling the world. Connect with Kat: Kat’s Website: https://www.miss-excel.com/ Resources Mentioned: Breaking The Habit of Being Yourself: How to Lose Your Mind and Create a New One by Dr. Joe Dispenza: https://www.amazon.com/Breaking-Habit-Being-Yourself-Create/dp/1401938094 LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset. Selling, Online Selling, Sales, Economics, E-commerce, Ecommerce, Negotiation, Prospecting, Persuasion, Inbound, Value Selling, Account Management, Sales Strategies, Business Growth, Scale, Scaling, Sales podcast
Full Episode
Today's episode is sponsored in part by Airbnb, Open Phone, Shopify, Mercury, Built, Indeed, and Microsoft Teams. As always, you can find all of our incredible deals in the show notes or at youngandprofiting.com slash deals.
I started selling my first Excel course, and two months later, it was bringing in more revenue than my day job. I love dancing, I love helping people, and I love Excel. So I was like, what would happen if I put all of that inside of one video? And that polarity is what really helped the videos take off. Excel's kind of sneaky, where most people don't understand the capabilities that it has.
but really like it is a machine. Our biggest revenue driver is webinars. What's your best strategies to invite people to the webinar? So we do the majority of it through
Young and Profitors, welcome back to the show. And today we have a super inspiring episode because my guest today has achieved success and a resulting lifestyle that many of us young entrepreneurs out there could only dream about. Kat Norton, aka Miss Excel, generated $2 million annually in her business by the time she was just 29 years old.
She bought her first home and she has a hugely satisfying career and fulfilling career while only working just four hours a day. So what was her secret? It was combining two of her biggest passions with social media savvy and a contagious energy.
In today's episode, we'll learn about how Kat transformed her love and passion for dancing and spreadsheets together to then turn into a viral sensation on TikTok and parlay that into a successful online business and course success. sales. And we're going to get her insights on how you can do it too. I'm going to pick her brain on how she went viral on TikTok and Instagram.
We're going to learn how she promotes her courses and strategies through webinars and so much more. I can't wait to get into it. Without further ado, here's my conversation with Miss XL, Kat Norton. Kat, welcome to Young and Profiting Podcast. Thank you so much for having me. I'm really excited for this conversation.
So your story is one that a lot of entrepreneurs would envy, but I came to find out that your story actually started with $100,000 in student debt and a job in corporate America that you weren't quite satisfied with. So can you walk us through your early career journey and where you thought you were headed at that time?
Absolutely. So I graduated college back in 2016 with my MBA, and I went right into the corporate path. I was at a consulting firm. And really quickly from when I got there, I realized that I had some enhanced Excel skills because people started just directing questions toward me of, hey, how do I do this?
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