Yasir Khan: Speak Like a CEO, a Masterclass on Effective Public Speaking | Human Behavior | E321

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What was Yasir Khan's childhood experience with public speaking?

Hala Taha 0:00
Today's episode is sponsored in part by Airbnb, Open Phone, Shopify, Mercury, Built, Indeed, and Microsoft Teams. As always, you can find all of our incredible deals in the show notes or at youngandprofiting.com slash deals.
Yasir Khan 0:14
When you open your mouth, that is your brand. Because what you say is what is reflected about your business. Emotion creates devotion. And storytelling, that's what makes people feel something.
Hala Taha 0:25
How do you infuse storytelling to get people emotionally attached to you?
Yasir Khan 0:31
There are three R's to be remembered. The first R is... So if you constantly need to practice your public speaking just to feel good about yourself, that's not a public speaking issue. That's a self-esteem issue. For a lot of people, the fear doesn't come from the speaking itself. It's how they perceive themselves.

How can your voice impact your brand?

Hala Taha 0:47
How can you tell if people are engaged or not?
Yasir Khan 0:49
If you want to transport people somewhere in your story, one of the most powerful words you can use is...
Hala Taha 1:12
Yeah, fam, welcome back to the show. And today we are focused on public speaking. Now, communication, in my opinion, is the backbone of entrepreneurship. Whether you are on stage, in the boardroom, or simply on a Zoom meeting, you really got to know how to communicate if you want to be a successful entrepreneur. So joining us today to talk about this is Yasser Khan. He's a public speaking coach with years of experience in helping individuals and organizations improve their ability to connect, persuade, and influence. Yasser Khan is the founder of Speak Like a CEO, and he's going to give us a masterclass on how to be a more effective speaker. We're going to learn about pacing, volume, storytelling, body language, and so much more. I can't wait to dive into it.
Hala Taha 1:56
So without further delay, my conversation with Yasser Khan starts now. Yasser, welcome to Young and Profiting Podcast.
Yasir Khan 2:04
I'm really excited to be here, Hala. And you might not know how I met you the first time or how I found out about you. It wasn't about LinkedIn. I was looking up how to start a podcast and I stumbled on a speech of yours from MIT from years ago. And I thought it was going to be about how to start a podcast, but it ended up being about your personal story. I watched the entire hour of it.
Guest 2:28
Oh my God.
Yasir Khan 2:29
And then I found you on LinkedIn. And I still remember you had a quote in there. You said something like, At the time, I wasn't young and profiting. I was young and pissed. And it just made me laugh in the moment. And there was a connection I felt. That's why I went and looked you up on LinkedIn. So it's a pleasure to be here.
Hala Taha 2:45
Oh, wow. What a compliment. I mean, from somebody who's such a great public speaker, the fact that you listened to a whole hour of my speech, that's amazing. That was one of my first speaking things that I ever really did in front of a lot of people.

What are the steps to overcome speaking anxiety?

Yasir Khan 2:57
And it worked. You got my attention.
Hala Taha 2:59
Thank you. So Yasser, you are an expert on public speaking, and this show is all for entrepreneurs. And in today's age, a lot of our communication is written. So we're writing in text, we're writing in emails, we're writing in DMs. Why is verbal communication still so important, especially for business owners now?
Yasir Khan 3:20
Verbal communication is how you show up to the world. When you open your mouth, that is your brand. And you'll be shocked, Hala. In fact, you probably won't be shocked with the amount of people you talk to. How many people are not careful of the words that come out of their mouth? Because what you say is what is reflected about your business. So if you knew that, wouldn't you be a lot more careful of what came out of your mouth, what you said, what you wrote? That's why just having that finesse on your words, making sure when you're on stage, people remember you, It's more important than it's ever been.
Hala Taha 3:51
And aside from speaking on stage, because entrepreneurs, not all of us are really going to be on stage, but there's transferable skills when it comes to public speaking. Can you talk to us about that?
Yasir Khan 4:02
Yeah, the definition of public speaking isn't just being on stage. It's talking to someone at some time. If you are talking to someone, which I imagine if your listeners are listening, they're talking to people, right? Unless they're locked in a basement somewhere. You are going to do public speaking. And every single time you do that, you are representing yourself and your brand.

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