Yasir Khan

The most important thing that I feel that storytelling does is it's just memorable.

People just remember for much longer.

So if I asked you, do you want people to remember what you said?

Yes.

Okay.

Do you want to share your message in a way that people remember it?

Yes.

Then you must do it in a format of a story.

How many of your three-hour lectures do you remember from college, Hama?

Exactly.

How many movies since you were a child do you remember?

And all of those are stories.

I imagine none of those were 30 bullet points from start to finish, right?

So you have to learn to create imagery and you have to get people to feel something.

If they don't feel anything, they will not remember.

There are three things that I talk about, the three R's to be remembered.

The first R is your story has to be repeatable.

If I hear the story, can I hear it long enough to then repeat it to someone else?

So if you've heard your favorite stand-up comedian, you have this bit that you like.

Oh, he has a great bit on dating or a great bit on whatever.