Yasir Khan

You can repeat it to other people.

If I can't repeat it, I won't remember it.

So the first thing has to be repeatable.

Number two, does it relay emotion?

Do I feel something when I hear your story?

I can tell you about how I got into my car and I got gas and I came back home.

What's the point?

It's a pointless story.

But is there a point to it?

And you'll be shocked how many things you can make sound emotional.

Like earlier, we talked about cleaning the dishes.

And just with the volume, we made it sound a little bit emotional, right?

Someone asked me in a conference of 500 loan officers, napkins, and we made napkins emotional.

So can you talk about that with emotion?

Can you resonate and relay your emotion?

And number three, I feel like this is the strongest thing when it comes to storytelling.

Can you reframe an existing belief?

If your story tells me what I already know, it's not changing my belief.

Can you take me from point A to point B and reframe how I look at the world?

That's what a good story does.