Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Shelby Haas-Sapp: Top Sales Strategies to Convert and Scale Your Online Business | Sales | E345
07 Apr 2025
What are the benefits of using LinkedIn Ads for B2B marketing?
So asking really good questions in order to get somebody to open up. And then also being super simple when it comes to closing. A lot of women try to talk a lot when it comes to the clothes and almost like justify why the prices are there when somebody didn't even ask. You know, they could have been able to 100% afford it. And they're like, yeah, so this is the price.
You know, it's because there's a lot that goes into it and blah, blah, blah. It's like, no, this is the price. Shut up. I always say, kiss them. Keep it simple, stupid. Just shut up. So that's more for the women is really leading with that respect, getting them to open up to you and then ending with the respect. It's like a little sandwich.
For the men, I like to have men be a little bit more warm in the beginning and then leading with the credibility and then a little bit more warm at the end. So it's almost a flip flop just because I think, especially if they're selling to another woman, if there's a man on the other side of the screen, they're almost like, oh, sales rep.
So they have the stigma of like, oh, there's just another sales bro, sales guy. So when they kind of drop that boundary and they're a little bit more human in the beginning, it's a plus side for the men.
And how about a woman selling to a woman?
Okay, so woman selling to a woman. A lot of the girls that I trained in the beginning, they're like, oh girl, like they try to go the bestie route too soon. And it comes off a little fake. And women buyers have such good intuition. So it's really good to connect, but making sure that it's not a fake connection. So I always like to lead with like the business first.
And then if I genuinely like love her shirt or I genuinely love the way she carries herself or talks, I'm going to say that. But I'm not just going to try to be all bestie bestie with her when it comes off fake because they can sniff that. And as soon as that happens, it's completely, completely done.
Okay. How about selling to an alpha male versus a beta male?
I love this one. So selling to an alpha male, you have to make him think that it's his decision. You can never tell him like, okay, yeah, this is your problem. This is the solution. Like this is how much it's going to be. Let's go. He's going to be like, no, I think that it should be done this way. Or in the back of his head, he's going to be like, well, we've tried that before.
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