Your Next Million
Episodes
A Huge Mistake That's Costing You Money
01 Jan 2024
Contributed by Lukas
Things are without question rarely as they seem. So here's what that means... As marketers, it's very, very easy for us to make assumptions about our ...
PROOF that you can do ANYTHING online
25 Dec 2023
Contributed by Lukas
I think I'm going to name this episode PROOF that you can do ANYTHING online. Of course there's a caveat to that. I don't literally mean anything, but...
An Uncomfortable Confession
18 Dec 2023
Contributed by Lukas
Hello everyone. Frank Kern here. I hope you're doing well. I'm recording this for you front of the fire once again, in my little office. It's about se...
I want to have someone do a certain thing...what should the ad say?
11 Dec 2023
Contributed by Lukas
Any advice about what ad to run, to have people apply to a webinar? Okay, so this question is, I'll rephrase it like this. I want to have someone do a...
When you bringing back the sassy dazzle videos?
04 Dec 2023
Contributed by Lukas
That question could be translated into "do fancy videos work better than non-fancy videos?" And you know, what? The non-fancy videos work better.
If you were to go back to when you were 20, do you think you would still choose the same lifestyle?
27 Nov 2023
Contributed by Lukas
If you were to go back to when you were 20, do you think you would still choose the same lifestyle that you have now. And the answer is yeah, absolute...
What to do if your leads don't convert
20 Nov 2023
Contributed by Lukas
So this is someone saying, hey man, I'm getting leads, but they're not converting. All right, and so that's the statement. The actual statement is I c...
If you lost everything today (contacts, cash, business, etc), what will you do to rebuild back your income?
13 Nov 2023
Contributed by Lukas
If you lost everything today (contacts, cash, business, etc), what will you do to rebuild back your income? Well, if I literally had absolutely no mon...
Is the majority of your business still from selling info or consulting? Which business model do you prefer?
06 Nov 2023
Contributed by Lukas
Mike says, is the majority of your business still from selling info or consulting? Which business model do you prefer? Right now, it's info. And there...
NEW: The Holy Grail Scenario
30 Oct 2023
Contributed by Lukas
It's the question I've been getting a lot of lately, which is like a general question, which is what's the best way to do social media ads? The answer...
HOLD FAST – The Cure For Distraction
23 Oct 2023
Contributed by Lukas
Today, I have 10 words for you that can polarize or they can unify. My hope is that they unify. Here they are. The words are...
They Asked Frank Kern To Keynote Funnel Hacker Live
16 Oct 2023
Contributed by Lukas
Alright. It's important that everybody fully understands the situation at hand. I'm going to talk about seven things on the intro net. I might talk ab...
The Magic Question That Makes Everything Easier
09 Oct 2023
Contributed by Lukas
So today's episode is about one magic question that can change everything. I really crack myself up with these titles sometimes, but there's really so...
You do NOT need motivation (because this works better)
02 Oct 2023
Contributed by Lukas
What's happening, hope you're well. So what we're going to talk about today is the one thing that beats motivation, hands down, every single time. Per...
An IMPERFECT Morning Routine (works great)
25 Sep 2023
Contributed by Lukas
Have you ever heard of that book Miracle Morning by Hal Elrod? I listened to that a couple of years ago on audio book, and I can't remember exactly wh...
An unusual childhood experience (that might have made me millions)
18 Sep 2023
Contributed by Lukas
I want to share an unusual belief that was, I'm going to put this in air quotes, forced on me growing up that forever changed my life for the better. ...
The Most Powerful "Persuasion Technique" On Earth
11 Sep 2023
Contributed by Lukas
Let's talk about one of the most powerful, mass-influence methods ever. I wanted to say weapons, but that just sounds weird. I don't want to weaponize...
Forget "Money Goals" - try this instead
04 Sep 2023
Contributed by Lukas
Let's talk about money goals. They say you're supposed to have 'em and they say you're supposed to set financial targets. I got to tell you, I'm not s...
These two skills will get you farther than anything else
28 Aug 2023
Contributed by Lukas
So what was I wanting to talk to y'all about? Last night I was briefly on Clubhouse again. I've got to tell you, you got to watch out for that thing. ...
You have WAY more value than you know
21 Aug 2023
Contributed by Lukas
Let's get to work. OK, try to do these every day. Share some new insights. Some picking up along the way. Crazy thing happened on Clubhouse yesterday,...
Avoid this ONE "mindset mistake" at ALL COSTS
14 Aug 2023
Contributed by Lukas
What's happening y'all? This is an honest to God, real live actual planned podcast episode. So let's dig right on into it. I got a question, a good qu...
Is Clubhouse Worth Messing With? (yes, but NOT how you might think)
07 Aug 2023
Contributed by Lukas
Hope everybody's well. Happy whatever today it is...Saturday. I want to answer a question that was on my mind. It's been on a lot of people's mind, wh...
Do NOT try to out-work me. (Out-smart me instead.)
31 Jul 2023
Contributed by Lukas
Do not try to out-work me, out-smart me instead. Over the holiday, I got a message from someone very important to me, and they're going through a good...
I'm starting a TV show on vuvies.com and I wanna scale it online. What are a few steps I can take to do that?
24 Jul 2023
Contributed by Lukas
This is interesting. I'm starting a TV show on Vuvies and I want to scale it online. What's a few steps I can take to do that? I don't know, I don't...
The career executive coaching space is booming right now due to the global pandemic economic fall out. What would your very top strategy be to capture more engagements?
17 Jul 2023
Contributed by Lukas
Hey Frank, the career executive coaching space is booming right now due to the global pandemic economic fall out. What would your very top strategy be...
How can I build clientele for my wife's salon targeting a 50-mile radius?
10 Jul 2023
Contributed by Lukas
How can I build clientele for my wife's salon targeting a 50-mile radius? Dude, this fits in perfectly with the earlier question of what would you do ...
What courses of yours are a good fit for a very advanced, well-established internet marketer?
03 Jul 2023
Contributed by Lukas
What courses of yours are a good fit for a very advanced, well-established internet marketer? Really depends on the desired outcome. I consider myself...
How do you inspire yourself to create content?
26 Jun 2023
Contributed by Lukas
How do you inspire yourself to create content? Dude. It's fun! So, this is like...this, debauchery and food, and, you know, inappropriate things to ...
You've lost everything and you're starting from scratch. Your goal is to make $100K as quickly as possible. You've got $10K to your name. How would you do it?
19 Jun 2023
Contributed by Lukas
Here's the question I get all the time... You've lost everything and you're starting from scratch. Your goal is to make $100K as quickly as possible. ...
How do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy?
12 Jun 2023
Contributed by Lukas
He says, how do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy? Dude, I don't care ...
What's it cost to get a qualified application filled out?
05 Jun 2023
Contributed by Lukas
What do you think it would cost on average to get an application filled out, if I were to use intent-based branding? I know it's a difficult question,...
Apple and Facebook aren't getting along right now, what does that mean for the rest of us?
29 May 2023
Contributed by Lukas
The question is, with iOS 14 blocking so many things, is it going to make stuff break? Now he's specifically referencing, is intent-based branding goi...
What are people buying online today? Online courses? White papers? Just curious what are the hot products right now.
22 May 2023
Contributed by Lukas
What are people buying online today? And then the question goes a little deeper...is it online courses, white papers? Just curious what the hot produc...
Is High End Continuity still a significant part of your business model?
15 May 2023
Contributed by Lukas
Is high-end continuity still a significant part of your business model? No, high-end continuity isn't and it never really has been. By high-end, I'm a...
What was the SINGLE biggest obstacle overcame to get where you are today?
08 May 2023
Contributed by Lukas
What was the single biggest obstacle I overcame to get where I am today? That's a serious question. There are a lot of them, so I'll just tell you all...
An Uncomfortable Confession
01 May 2023
Contributed by Lukas
Hello everyone. Frank Kern here. I hope you're doing well. I'm recording this for you front of the fire once again, in my little office. It's about se...
The Best Productivity System Ever
24 Apr 2023
Contributed by Lukas
I guess it all stems from the feeling that so many of us have, sometimes myself included, that we're just not doing enough. I'm hoping I can be of ser...
The Three Most Important Things To Do Every Day
17 Apr 2023
Contributed by Lukas
You're looking for ideas on how to make your business work a little bit better, so let's talk about that. I got three things for you. I think if you'l...
Most Successful Promo Ever? (Part 2)
10 Apr 2023
Contributed by Lukas
There's something I forgot to mention to you, which is how absolutely horrible the sales page is. Seriously, look at it...
Most Successful Promo Ever? (Part 1)
03 Apr 2023
Contributed by Lukas
Want to update you on just a crazy thing that happened over Thanksgiving, and a couple of lessons to it. So decided to get on the bandwagon and see if...
Why Marketing Quit Working (And What To Do Instead)
27 Mar 2023
Contributed by Lukas
We're going to talk about the fact that marketing as we know it has gotten way less effective and what we can do about it, and how to remedy this prob...
2 Ad Sets Got 100X Return on Ad Spend (Which is Just Ridiculous)
20 Mar 2023
Contributed by Lukas
First thing I want to point is that is not really normal. A little bit of a fluke there, doesn't happen every day. Just happened to have 2 of them do ...
Frank Got Really Lucky
13 Mar 2023
Contributed by Lukas
It's not like it happens every day. It's not like the whole campaign was a 100X return on ad spend and it's not like that is happening at scale. It st...
Using your case study, what's that high level thinking that you use from the beginning all the way to the end result of a campaign?
06 Mar 2023
Contributed by Lukas
Really my question is wrapped around the case study that you used in the direct presentation that you used to get us into this class where day one was...
Using a video sales letter or a webinar, what's the best way to track how much of that video someone has seen to know if they actually reached the point where they heard the pitch?
27 Feb 2023
Contributed by Lukas
I just had a quick question about using a video sales letter or webinar. Let's say I put it on my thank you page for my lead magnet, so someone comes ...
How do you get past the Facebook regulations and still make an emotional offer?
20 Feb 2023
Contributed by Lukas
If there was a quick tip that you would give people about the promise or about making the offer, or whether they need to twist the pain, and in partic...
In three years, running Facebook ads has changed a lot, and here you are in front of your laptop. I just wondered what you'd learned, what changed, and why that was possible?
13 Feb 2023
Contributed by Lukas
So I'm just thinking, like three years ago, with the inner circle and everything, you had all these Facebook consultants and agencies and it was a hug...
In building a virtual sales team, what can we expect from those bonuses?
06 Feb 2023
Contributed by Lukas
You mentioned an agency model and building a virtual sales team, so he wants to know what he can expect from those bonuses. Yeah, so the virtual sales...
How would you make an ad for "the low-hanging fruit?"
30 Jan 2023
Contributed by Lukas
One more question. A friend of mine asked me to help with an ad for a water purification system he sells, but this will be very hard to try to get lea...
What is the best way to create a segmentation/target on Facebook for web design services?
23 Jan 2023
Contributed by Lukas
My question is...I am doing web design, you know, landing page on websites, so I was wondering what is the best way to create a segmentation on Facebo...
You just mentioned how you drip the product...is that what you recommend people do is drip the product?
16 Jan 2023
Contributed by Lukas
I guess the other question I had was you just mentioned how you drip the product. Is that what you recommend people do is drip the product? Oh yeah, a...
What do you think of this business economy and how has it affected your business?
09 Jan 2023
Contributed by Lukas
My question is...Mr. Frank Kern. What do you think Doctor? Doctor, Professor Frank Kern, PhD. Better? OK. What do you think of this business economy a...
With the maximizer method, the email follow-up with how to move them through the process...is that a part of it?
02 Jan 2023
Contributed by Lukas
One last question, I think, with this method, the maximizer...the email followup with how to move them through the process. Is that a part it? That's ...
Would an e-com store brand benefit from the maximizer?
26 Dec 2022
Contributed by Lukas
Would an e-com store brand benefit from the maximizer? Yeah! With e-com, where you guys fall off...
Should I have one page for my training and a separate page for affiliate marketing?
19 Dec 2022
Contributed by Lukas
When I set the page up, I did not set up a business account. So I'm assuming that I have to set up a business account with that, in order to run ads, ...
For a general contractor wanting to target commercial business owners only, do you have any recommendations on the copy and target audiences he should use?
12 Dec 2022
Contributed by Lukas
I think it's a great question because he's trying to target B2B. So he has a general contractor who wants to target commercial business owners only. D...
What's the best way to drive traffic to a convenience store?
05 Dec 2022
Contributed by Lukas
What's the best way to drive traffic to a convenience store? Dude, TV...TV on the phone. So we talked about this yesterday. I'll just do it real brief...
Can you go over why you choose automatic placement for everything?
28 Nov 2022
Contributed by Lukas
I'm wanting to get really clear on the placement for the lead ads. So I believe you chose automatic placement yesterday. Can you go over why you choos...
How long should we be leaving each ad on for this challenge?
21 Nov 2022
Contributed by Lukas
How long should we be leaving each ad on for this challenge? I like three days, generally speaking. So if I'm willing to pay...
People like the audience searching. When looking to target parents with young children to help their childs' financial goals for the future, do you have any recommendations?
14 Nov 2022
Contributed by Lukas
People like the audience searching, so can you help? He's looking to target parents with young children to help their child's financial goals for the...
What do you think about building a lead generation ad that is actually a conversion ad on Facebook?
07 Nov 2022
Contributed by Lukas
What do you think about building a lead generation ad that is actually a conversion ad on Facebook? First step is the freebie/lead collection. Next pa...
Explain a little bit more on the budgets, specifically optimization and delivery, and how does Facebook charge?
31 Oct 2022
Contributed by Lukas
If you can explain a little bit more on the budget, specifically toward the bottom of the page, that says optimization and delivery and how basically...
As a physician and therapist, working with PTSD and trauma, what is the best way to do an old-school ad?
24 Oct 2022
Contributed by Lukas
So I've got a physician and a therapist and she's working with PTSD and trauma. Wondering what the best way to do an old-school ad would be with this....
After best roll with Facebook ads, and then having to move all of the business into another account, the cost per lead went up 10x the normal cost and conversions sank. Same pixel, same audience. What could be some reasons why that happened?
17 Oct 2022
Contributed by Lukas
He had, from April to July, his best roll on Facebook ads. He had 13x return on ad spend, and then he screwed up. He had to set up all of the business...
So you lead with the lead magnet and you have to email them, obviously. Do you have any recommendations on the first email you send after the opt-in via the lead ad?
10 Oct 2022
Contributed by Lukas
So you lead with the lead magnet and you have to email them, obviously. Do you just email them both the lead magnet and a link to the VSL? Or do you h...
Do you think the text "Read this if you want to grow your awareness practice without losing yourself" is a reason it might take longer to get ads approved?
03 Oct 2022
Contributed by Lukas
Do you think the text, "Read this if you want to grow your awareness practice without losing yourself" is the reason that it might take somewhat longe...
I keep getting unqualified leads from Facebook. Do I need to use LinkedIn for this type of audience?
26 Sep 2022
Contributed by Lukas
So he had a question about his lead quality. His audience is executives and entrepreneurs. He said in the past, he kept getting unqualified leads from...
I'm getting a good quantity of leads, but they are not scheduling consults or responding at the rate that I would like. So my question is, what's the number one thing I should do next?
19 Sep 2022
Contributed by Lukas
I'm getting a good quantity of leads, but they are not scheduling consults or calling or emailing at the rate that I would like. So my question is wha...
When would you use campaign budget versus ad set budget?
12 Sep 2022
Contributed by Lukas
When would you use campaign budget versus ad set budget? Later...
I would like some advice on how to form my copy, so it gets approved.
05 Sep 2022
Contributed by Lukas
I had some problems with the ad approval. I'm selling mortgage and basically I'm trying to base my ad upon the refinancing of the mortgage. So I would...
How do I expand and find different targets within a sub-niche?
29 Aug 2022
Contributed by Lukas
So my niche is a sub-niche, it's dreadlocks, which is a sub-niche of natural hair. And so if I were targeting natural hair, there are lots of influenc...
Should I make my challenge funnel more general to cater to all interests, or should I tweak the challenge and make it only about one specific niche?
22 Aug 2022
Contributed by Lukas
I'm wondering, should I make my challenge more general to cater to all interests? So I have people that are coming into this challenge that are probab...
In my ads, do I always have to ask for the email to make a follow up sequence?
15 Aug 2022
Contributed by Lukas
So my question is I have my ads, but in those ads, do I always have to ask for the email to make a follow up sequence or something like that? Yeah.....
What do you recommend for the in-between time? They publish their ads, what should they be doing for the next three days while they're waiting?
08 Aug 2022
Contributed by Lukas
A lot of people are curious about the in-between...they publish their ads, what should they be doing for the next three days? Just while they're wait...
Can you recommend the best online sites for creatives to use to create videos and assets?
01 Aug 2022
Contributed by Lukas
What is the best place you would recommend to create online assets? So they don't have to develop them over? Like making stuff? Yeah, so you want to m...
How should we expand our target interest when many of the related interests and audience insights are not targetable?
25 Jul 2022
Contributed by Lukas
How should we expand our target interests when many of the related interests and audience insights are not targetable?
Do you have a solution or any best practices to make ads work for clients in small cities with small audiences?
18 Jul 2022
Contributed by Lukas
I do marketing services. I run ads for people. I have copy I know works, I used it on several clients. What happens is when I get a client from a smal...
On a new campaign, how much time do you give each ad until you switch it off again?
11 Jul 2022
Contributed by Lukas
How long, how much time do you give each ad until you switch it off again, on a new campaign? I'll give three days, generally speaking. When I create ...
I started running conversion ads. Should I turn the ad spin back down while it's burning or should I just ride it out?
04 Jul 2022
Contributed by Lukas
So I made a bit of a rookie error here. I started running conversion ads last week, and we got pretty good results. We sold 21 orders overall, 20 purc...
When I set up lead ads recently, the share option was not there. Did I do something wrong or did that change, and are the shares important?
27 Jun 2022
Contributed by Lukas
I've run lead ads before and I noticed that sometimes they are shareable. In other words, people can click share and when the program started, they s...
How do I go about differentiating myself from the competition?
20 Jun 2022
Contributed by Lukas
I want to be seen as different, partially because I'm more expensive than other videographers they may have experienced in the past. So how would you ...
What type of lead magnet do you suggest for a high-end video production company?
13 Jun 2022
Contributed by Lukas
I'm kind of at the beginning, so I was wondering what type of a lead magnet you would suggest for my business, which is a high-end video production co...
We've applied your advice in the past to our brick and mortar, and now we'd like to get your advice on the best way to sell this thing in this day and age.
06 Jun 2022
Contributed by Lukas
What I'm trying to get done now is all of the pieces for this puzzle, and through the years we gathered lots and lots of things. So I'd just like to g...
How do you ease up your workload to focus more on the sales side than the deliverables side?
30 May 2022
Contributed by Lukas
I'm just trying to figure out how to ease up the workload that I have for myself, so I can focus more on the sales side instead of the constant delive...
Any recommendations for the hiring process when basically looking for a clone of yourself?
23 May 2022
Contributed by Lukas
Do you have any recommendations whenever you were going through that hiring process, what you were looking for? I've never hired that person, 'cause I...
Any tips to get people really engaged from the get-go? Should there be a warm-up period?
16 May 2022
Contributed by Lukas
Is there any tips that you can get people really engaged from the get-go? Like I was thinking about starting to bring people in a week or two weeks pr...
Is there an email sequence or best practice to get more people to say yes to a live offer by a deadline?
09 May 2022
Contributed by Lukas
I have that program where it's basically a three month program 5k to a cold audience. I take them through a five day workshop and the people that don'...
When creating Facebook video and image ads, should I create regular posts or build them in the ads manager?
02 May 2022
Contributed by Lukas
Should you always create video and image ads as regular posts on your page and then when you create your ad, just select them as an existing post or a...
Do you recommend collecting lead forms directly from Facebook? How do you utilize important but questionable photos within Facebook ads?
25 Apr 2022
Contributed by Lukas
I've got a client who is doing this diabetes treatment that is unlike any other. It's been around for 20 years, but it hasn't been promoted very well....
Never Forget This One Thing
19 Apr 2022
Contributed by Lukas
Discover the single most effective way to quickly and easily get as many customers as you want.
I want to have someone do a certain thing...what should the ad say?
18 Apr 2022
Contributed by Lukas
Any advice about what ad to run, to have people apply to a webinar? Okay, so this question is, I'll rephrase it like this. I want to have someone do a...
Any advice on how to learn to put a good course together?
11 Apr 2022
Contributed by Lukas
Any advice on how to learn to put a good course together? I finally feel like this is possible for me. I'm a legal recruiter and realize I have a ton ...
If you were starting a social media agency from square one and didn't have "proof" yet, what would your lead gen strategy be?
04 Apr 2022
Contributed by Lukas
Very simple. It would be to get them on the phone, give them a proposal and see if they wanted to become a client. Everybody's got testimonials, you k...
What to do if the ads are not working
28 Mar 2022
Contributed by Lukas
He's running some ads and he's not getting any sales. And to that I reply, welcome, sir, to the club. And so I don't really understand the question. I...
What do you recommend for Book funnels in terms of advertising? Any minor adjustments you'd recommend to your IBB for this model?
21 Mar 2022
Contributed by Lukas
What do you recommend for Book funnels in terms of advertising? Alright. Specifically referencing my Intent Based Branding methodology. And so I will ...
Frank, how do you script your videos?
14 Mar 2022
Contributed by Lukas
The question is how do you script your videos? And the answer is I personally don't script my videos, but I do have a framework...
What types of lead magnets work best to attract higher-level prospects for our agency side?
07 Mar 2022
Contributed by Lukas
So we're going to move those people to pitch our membership group, but we want to create a new lead magnet, similar to your idea of elite owner operat...
Do you have tips/recommendations to optimize engagement and click-through rate?
28 Feb 2022
Contributed by Lukas
I'd really like to see what I can do to optimize engagement and click through rate on our current email newsletter. I'm seeing that our lead magnet, i...
What would you say to the individual that has all the content in the world but is having trouble implementing it?
21 Feb 2022
Contributed by Lukas
The hard part is the implementation aspect or the over analysis of like, oh God, I know I should do this. Should I change the color of the button purp...
If you were doing a State of the Union today, how would you structure it towards more of an agency application funnel rather than an info product or lower-end product?
14 Feb 2022
Contributed by Lukas
If you were doing a State of the Union today with a topic like podcasting, or really any, any topic cuz I know so many of the people in this group, ho...