YouTube Marketing Podcast

YouTube Ads for Startups vs. The Creator Approach

23 Jun 2025

Contributed by Lukas

If you're a startup on YouTube, you probably want to act a little differently than a regular YouTube creator.Because the YouTube funnel for start...

Should you do YouTube Ads on a separate channel?

20 May 2025

Contributed by Lukas

So here's the big question for today. Should you run your YouTube ads on a separate channel? Now, why am I asking that? Believe it or not, some ...

What if Google had video ads?

17 May 2025

Contributed by Lukas

So you’re thinking of running video ads to promote your startup, service, or product.But which platform would you use?What if there was something th...

How to Choose YouTube Topics

13 May 2025

Contributed by Lukas

If you're trying to grow using YouTube Ads, one of the most common questions we get is: "What topics should I cover in my YouTube videos and...

Who should NOT run YouTube Ads? 🤷‍♂️

08 May 2025

Contributed by Lukas

🤷‍♂️ Who should NOT run YouTube Ads?Creators who only want views and subs.Anyone using the YouTube promotions tab.YouTube premium subscribers...

The New Engage Video Strategy Book by Ben Amos

07 Feb 2025

Contributed by Lukas

It's time to revolutionize your video marketing strategy! So I spoke to Ben Amos, who has written "Engage: The Definitive Guide to Video Str...

How to Fix Your YouTube Marketing Funnel - with Jamar Diggs

06 Aug 2024

Contributed by Lukas

“Turning your YouTube channel into a lead generation activity can happen by just doing two strategic videos a month. You do not have to post every w...

The Funded YouTuber from GigaStar with Desiree Martinez

30 Jul 2024

Contributed by Lukas

"As a YouTuber, you need to make sure that you're approaching what you're doing like a business. You need to remember that when you&apo...

Your YouTube Audience Just Got MUCH BIGGER (with Brett Snelgrove)

09 Sep 2023

Contributed by Lukas

If you're trying to up your game with video marketing on YouTube or other platforms, you really have got to understand that social media, YouTube...

How to Grow Your Membership Community | Rob Balasabas of Uscreen

24 Aug 2023

Contributed by Lukas

If you're trying to grow your membership community, you're going to do a lot of video. There are a lot of factors to consider, so we asked R...

Top 5 Tips To Crush It On YouTube For Business - With Cyan Cooper of 100c

05 Aug 2023

Contributed by Lukas

If you're using video marketing to grow your business, that's great. But how exactly do you do it? Today we've got a special guest, Cya...

If YouTube died today... How would it affect your business?

28 Jul 2023

Contributed by Lukas

What if YouTube died today? Would it hurt your business? How would it change your video marketing?SUBSCRIBE TODAY!HOSTS: The VidAction Podcast is host...

YouTube Marketing Mistakes To Avoid

19 Jul 2023

Contributed by Lukas

If you're doing video marketing on YouTube to grow your business, that's a smart move. But there are some mistakes that everyone makes that ...

How To Dominate On YouTube With Awesome Thumbnails

14 Jul 2023

Contributed by Lukas

If you're doing video marketing to grow your business - whether you're trying to get more sales, whether you're trying to get more lead...

How To Get Started With YouTube Marketing

10 Jul 2023

Contributed by Lukas

Sure, you know you need to get started with video marketing on YouTube, but how do you do it, exactly? Today we walk you though the essentials.SUBSCRI...

How Your Customers Are Watching YouTube

20 Jun 2023

Contributed by Lukas

You know your customers are on YouTube. They're watching something - but what are they watching? The question is, are they watching you? Are they...

How to Repurpose YouTube Videos with ContentMinis.com

26 May 2023

Contributed by Lukas

You have got to be repurposing your YouTube content! If you just make it once you have wasted time, because this is a useful asset that you can use in...

The YouTube Community Tab for Marketers

15 May 2023

Contributed by Lukas

Marketers are missing out on using the YouTube Community Tab. This is a social-media feed-type tool which can show your text posts, polls, and even ca...

How To Do YouTube For Your Business With Zero Budget

02 May 2023

Contributed by Lukas

What if you needed to promote and market your business on YouTube but you had zero budget? Could you do it? Yes, you could. Today we'll tell you ...

YouTube Production and Publishing Checklists

25 Apr 2023

Contributed by Lukas

Today we're talking about your YouTube production and distribution checklist or publishing checklist, because there can be just a ton of things y...

Video and the Customer Journey and/or Funnel

21 Apr 2023

Contributed by Lukas

In today's world, video is essential to the customer journey and or funnel. Today we're talking about how YouTube fits into the funnel, and ...

Software to Make YouTube Better

03 Apr 2023

Contributed by Lukas

YouTube is essentially a media software platform. But it can't work entirely alone. Today we'll give you our top software picks to help you ...

YouTube Ads Pros and Cons

23 Mar 2023

Contributed by Lukas

Should you use YouTube Ads? Maybe - it depends on your goals, if you have the budget, and if you can do it the right way. Today we're talking abo...

How To Build Your YouTube Team

02 Mar 2023

Contributed by Lukas

Today we're talking about how to build your YouTube team. Should you build your team person-by-person and hire them in-house? Or do you want to g...

How To Repurpose YouTube Videos

27 Feb 2023

Contributed by Lukas

What happens after you've produced your YouTube videos and you want to repurpose them for other platforms or other uses? What are some of the opt...

YouTube Marketing and Layoffs

14 Feb 2023

Contributed by Lukas

Wow, there's been a lot of layoffs lately. This is, of course, a very difficult time for the people being laid off. But also, for those who are s...

Fix These Gaps In Your YouTube Business Strategy

30 Jan 2023

Contributed by Lukas

OK, so you're doing some things that are working for you on YouTube. But you've got some gaps in your YouTube business strategy. Today we te...

We Run Your YouTube Channel For A Day

19 Jan 2023

Contributed by Lukas

You're a business and you don't know how to do YouTube. No problem! We're going to pretend we're running your YouTube channel toda...

How To Do YouTube Hooks And Intros That Keep People Watching

15 Dec 2022

Contributed by Lukas

If you don't hook the viewer in the first few seconds, it doesn't matter how good your YouTube video is overall. So today we go through the ...

Video Marketing Holiday Shopping Guide

21 Nov 2022

Contributed by Lukas

Here's our Video Marketing Holiday Shopping Guide with all our recommendations for you.SUBSCRIBE TODAY!HOSTS: The VidAction Podcast is hosted by:...

Top TubeBuddy Features for Video Marketers

16 Nov 2022

Contributed by Lukas

Shelly and Dane give you their favorite features from TubeBuddy for making your YouTube channel better. And guess what? You get to vote on whose tips ...

How To Get More YouTube Subscribers For Your Business

10 Nov 2022

Contributed by Lukas

OK, great - you've got a YouTube channel for your business. Now, how do you get more subscribers? Today we'll tell you.SUBSCRIBE TODAY!HOSTS...

YouTube Secrets Book with Sean Cannell [Updated Tips]

27 Oct 2022

Contributed by Lukas

Sean Cannell has been educating YouTubers to the tune of upwards of 2 million subscribers over the past more than a decade on his Think Media channel....

YouTube Consultants Explained

18 Oct 2022

Contributed by Lukas

Today we're talking about the different kinds YouTube consultants. There are a lot of people say they need a YouTube consultant, but what does th...

5 Kinds Of Videos You Need For Your Business

05 Oct 2022

Contributed by Lukas

There are 5 kinds of videos that every business must have. Special guest Summer Felix-Mulder from The Draw Shop tells us what they are.SUBSCRIBE TODAY...

New YouTube Shorts Announcements

24 Sep 2022

Contributed by Lukas

YouTube has made several important announcements about Shorts, Monetization, and Music. Our very own ShellySavesTheDay was "in the Zoom where it ...

How To Engage YouTube Viewers Across All Devices

13 Sep 2022

Contributed by Lukas

How can you know what kind of YouTube video to make, if you don't know where your viewers are watching them? Are they watching on computer? Phone...

How To Get YouTube Viewers Coming Back Again

30 Aug 2022

Contributed by Lukas

It's great if your viewers watch one of your videos. But if you're going to make a strong enough connection to turn them into customers, you...

Software for YouTube

23 Aug 2022

Contributed by Lukas

If you're trying to grow your business with YouTube, you're going to need some software tools to help you along. We've got some tools y...

How to Choose YouTube Topics

15 Aug 2022

Contributed by Lukas

You can do all the fancy video editing and presentations you want, but if you don't hit the right topics, you are not going to get the right view...

YouTube Studio Demystified

29 Jul 2022

Contributed by Lukas

The YouTube Studio we're talking about today isn't the room you shoot your videos in. Rather, it's the dashboard with tons of options t...

You Can't Do That On YouTube (Or Can You?)

14 Jun 2022

Contributed by Lukas

When you're doing business on YouTube, what's against their rules? What is OK? And what's on the bubble? What gives you a "strike&...

What's The Perfect YouTube Video Length?

08 Jun 2022

Contributed by Lukas

How long should your YouTube videos be? You may have heard two conflicting ideas about the length of your YouTube videos:1) That you need to keep peop...

How To Rank YouTube Videos On Google

03 Jun 2022

Contributed by Lukas

You may be paying tens of thousands of dollars to rank your website on the first page of Google. But did you know that you can also rank on that first...

Why Do People Subscribe To YouTube Channels?

23 May 2022

Contributed by Lukas

Why do people subscribe to YouTube channels? Does subscribing mean a viewer will see all or most of the YouTube videos from that channel? How and when...

How To Be Safe On YouTube

06 May 2022

Contributed by Lukas

With both personal safety and brand safety, you've got to understand the YouTube platform, its safety features, and the best way to manage it all...

How To Grow Your Own Community Off YouTube

02 May 2022

Contributed by Lukas

To really grow the business you're generating from YouTube, you're going to have to get your viewers into an off-YouTube community of some s...

YouTube Viewers vs. Customers

25 Apr 2022

Contributed by Lukas

 Is a viewer the same thing as a customer in your YouTube channel? It could be but what is most important for brands and businesses to focus and hone...

How to be Relatable to Your YouTube Viewers

19 Apr 2022

Contributed by Lukas

 Businesses are not doing a great job at being relatable with the viewer in their YouTube videos. Whether it is not looking at the camera directly or...

YouTube Videos We'd Like To See From These Brands

11 Apr 2022

Contributed by Lukas

 We've decided to tell these brands how to make YouTube videos. They didn't ask us, but we told them anyway. HOSTS: The Video Marketing Va...

How To Keep YouTube Viewers Coming Back

04 Apr 2022

Contributed by Lukas

What makes viewers keep coming back to your channel? Is it all about subscribers, or thumbnail clicks? Or are there other ways to get return viewers? ...

YouTube Shorts Controversy And Business Strategy

28 Mar 2022

Contributed by Lukas

How do YouTube shorts figure for your business? Is it something you should dip your toes into and what approach should you have. Shelly, Gwen and Dane...

Not All YouTube Views Are Created Equal

21 Mar 2022

Contributed by Lukas

 What kind of views do you want for your channel? It is easy to get a million views but what about reaching the right type of viewer. Shelly, Gwen an...

How Amazon Video Will Destroy YouTube (Maybe)

14 Mar 2022

Contributed by Lukas

Amazon Video is making huge moves into shoppable video, and Shelly Saves The Day is telling us how she's making it happen as a creator on the pla...

What’s The Goal of Your YouTube Channel [For Business]?

07 Mar 2022

Contributed by Lukas

Let's stop a second and just ask, why are you doing a YouTube channel for your business at all? What's the goal? If you don't know the ...

How To Choose Great YouTube Topics

28 Feb 2022

Contributed by Lukas

Uploading videos to your YouTube business channel is the easy part. The hard part is choosing which topics to make videos about. We take a look at how...

How People Watch YouTube For Business

22 Feb 2022

Contributed by Lukas

How someone watches your YouTube business videos depends, in some part on what device they're using to watch them. So if someone is watching on a...

What Video Wins

14 Feb 2022

Contributed by Lukas

 So - how do you tell if a business’s video did a good job or not? Subscribers? watch time, views, drove more leads? Influencer video drove more ge...

How To Start a New YouTube Channel for Your Business

07 Feb 2022

Contributed by Lukas

What if you were suddenly put in charge of the YouTube channel for your business on Monday with no experience, and told you needed to have your YouTub...

YouTube Call-To-Actions

02 Feb 2022

Contributed by Lukas

What should you ask your viewers to do in a YouTube video? In marketing we call this the “call-to-action.” Should you ask viewers to like, subscri...

YouTube Stories vs. Education

26 Jan 2022

Contributed by Lukas

We break down the differences between emphasizing stories vs. education in YouTube videos for business. What types of storytelling are there? How can ...

How To Do Shoppable Videos Best

12 Jan 2022

Contributed by Lukas

We take a look at shoppable videos: What are they? Which platforms are doing them best? How can you do them? Dane and Gwen, with special co-host Shell...

How To Do YouTube Comments Better

22 Dec 2021

Contributed by Lukas

 YouTube comments can really make your channel become a two-way conversation between you and your viewers. Dane and Gwen go through the different way...

YouTube Influencer Marketing ROI

17 Nov 2021

Contributed by Lukas

 As a business, you know that influencer marketing on YouTube can be extremely valuable in getting the word out to potential customers. But how do yo...

Thumbnail Faces That Get Clicks

10 Nov 2021

Contributed by Lukas

If you're like a lot of creators, when you shooting your videos, you've got to make sure you take some still images to use in your thumbnail...

YouTube B-Roll

03 Nov 2021

Contributed by Lukas

 Does adding B-roll footage to your video on YouTube help or hinder your views and watch times. Gwen and Dane take a look if B-roll really does help....

Returning YouTube Viewers

27 Oct 2021

Contributed by Lukas

YouTube is now emphasizing the "returning viewers" analytic as a top factor in deciding which YouTube channels should be rewarded with more ...

How To Start A YouTube Channel For Your Business

21 Oct 2021

Contributed by Lukas

Starting a YouTube channel for your business can be daunting. Dane and Gwen break down the basics so that you know a few things before you turn on the...

Should You Share YouTube Videos?

13 Oct 2021

Contributed by Lukas

Should you share your videos and to who if you want to grow your YouTube channel? With YouTube going through a transitional change in viewership Dane ...

New YouTube Analytics 2021

06 Oct 2021

Contributed by Lukas

What’s new in YouTube analytics? Dane and Gwen break down all the new updates to the analytics section in YouTube Studio, how to read the new retent...

How To Maximize YouTube Watch Time With Audience Retention - With Adrian Lurie Of Dragonfruit Media

29 Sep 2021

Contributed by Lukas

The longer someone watches a video, the more YouTube will recommend that video to others. Audience retention is key, and Adrian Lurie of Dragonfruit M...

YouTube Views, Subs And Likes - Which Is Better?

22 Sep 2021

Contributed by Lukas

Which is better for your YouTube account: views, likes or subs? Not sure? What should you focus on and which should you ultimately ignore? Today Dane ...

YouTube End Screen - Explained

15 Sep 2021

Contributed by Lukas

Think your YouTube is done after you have uploaded it? Nope! The end screen is just as important as the intro to get the viewer to click through and k...

Does Text Matter On YouTube?

01 Sep 2021

Contributed by Lukas

Think YouTube is all about video? Nope! Text like titles, descriptions, and captions and more are all important to helping YouTube put your videos in ...

YouTube Views - Explained

25 Aug 2021

Contributed by Lukas

So you think you know what a YouTube view is? Think again! What, exactly is a YouTube view, really? Today, Gwen and Dane take a look at YouTube views,...

Top 5 YouTube Video Metrics

11 Aug 2021

Contributed by Lukas

Gwen takes you through her top 5 YouTube video metrics are - not analytics, but metrics - and shows how they can quickly tell you if a video is doing ...

YouTube Subscribers Explained

04 Aug 2021

Contributed by Lukas

What is a YouTube subscriber, really? And is growing your subscribers actually a good or a bad thing, and why? Today you'll find out. HOSTS: The ...

Is Your YouTube Channel Really Growing?

28 Jul 2021

Contributed by Lukas

 Gwen gives you four metrics that you should look at in the YouTube Studio to see how healthy your channel is and what you can do with them to grow t...

How To Do YouTube Titles

21 Jul 2021

Contributed by Lukas

 Gwen and Dane talk about how important YouTube titles are, how to do them the best way and how to do them right. HOSTS: The Video Marketing Value Po...

How Brands Get Influencer Marketing WRONG on YouTube

07 Jul 2021

Contributed by Lukas

Gwen talks about how brands get influencer marketing wrong on YouTube, what exactly a brand should expect from an influencer, and what to request in a...

YouTube Script Writing

23 Jun 2021

Contributed by Lukas

Dane and Gwen give you tips on how to write YouTube scripts for both lifestyle and business videos, and go through the different kinds of scripts you ...

YouTube For B2B And SaaS

16 Jun 2021

Contributed by Lukas

Dane gives his Top 15 tips for doing B2B and SaaS on YouTube. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and Vi...

YouTube’s Machine Learning Algorithms Made Simple

02 Jun 2021

Contributed by Lukas

Gwen reveals how YouTube ranks your videos with its machine learning algorithms, and how this can help your YouTube channel succeed. HOSTS: The Video ...

How to Be More Confident on Live Video - Ian Anderson Gray

26 May 2021

Contributed by Lukas

Ian Anderson Gray helps entrepreneurs level up their impact, authority and profits by using live video with confidence. GUEST: Ian Anderson Gray - ia...

How To Create Helpful "How To" Content - AJ Wood of Adobe

20 May 2021

Contributed by Lukas

AJ Wood is a solutions consultant for Adobe and a creator in the Photoshop space. Today AJ is talking about how to create helpful "how to" c...

Your Business Videos Suck, But They Don't Have To! - Shelly Saves The Day

12 May 2021

Contributed by Lukas

"Shelly Saves the Day" is known for her expertise in giving tutorials and courses on livestreaming, vertical videos, iMovie editing, and als...

Content Inc. for Video Marketing - Joe Pulizzi

05 May 2021

Contributed by Lukas

Joe Pulizzi is one of the pioneers of the content marketing industry and the author of “Content Inc.,” which is being updated and re-released this...

Top Tips For YouTube Thumbnails With Jeremy Vest

28 Apr 2021

Contributed by Lukas

Jeremey Vest is the Chief Marketing Officer for Braille Skateboarding and is a YouTube thumbnail legend. He will share with us his best secrets to hel...

How iOS 14 Privacy Settings Will Change Video Advertising - Matt Johnston of Guide Social Global

21 Apr 2021

Contributed by Lukas

Matt Johnston of Guide Social Global breaks down the big limitations to ad tracking and retargeting that is happening in the newest iOS update, 14.5. ...

How Video Production Experts Can Grow Their Networks on Shoots.Video with Justin McAleece

14 Apr 2021

Contributed by Lukas

Justin McAleece from shoots.video breaks down how their company help marketers and companies find directors, producers, writers, cinematographers, gaf...

How to Build a Successful Social Media Plan for Social Video with Christina Cooper of Kin

08 Apr 2021

Contributed by Lukas

Christina Cooper of Kin breaks down what should be in your social media plan and what kind of social media team you should put together.GUEST: Christi...

How to Choose Video Talent with Beth Le Manach

31 Mar 2021

Contributed by Lukas

Beth Le Manach of Entertaining With Beth gives tips on how to find the video host that fits your brand.GUEST: Beth Le Manach Entertaining With Beth | ...

How to Create Successful Webinars with Taylor Wells

24 Mar 2021

Contributed by Lukas

Taylor Wells of Create Successful Webinars gives tips on creating and running successful webinars to achieve your business goals.GUEST: Taylor Wells o...

A Producer's Guide to Creating Branded Content with Stacey Kelly

17 Mar 2021

Contributed by Lukas

Stacey Kelly is a branded content executive producer who has worked on content for many brands in her time at places such as Buzzfeed and Viacom. Stac...

The Future of Social Video with Brendan Gahan of Mekanism

10 Mar 2021

Contributed by Lukas

Brendan Gahan is the Chief Social Officer at Mekanism and Epic Signal. Brendan gives us his thoughts about the future of social video for brands.GUEST...

Video Marketing Tips For Pinterest And TikTok With Leslie Morgan of The Candidly

03 Mar 2021

Contributed by Lukas

Leslie Morgan is a consultant to creators and high profile talent and the general manager of The Candidly. Leslie gives us the reasons why marketers s...

Should Your Business Podcast Be Livestreamed?

17 Feb 2021

Contributed by Lukas

Should you livestream your business-related podcast? We talk about the 13 key factors you should think about when deciding what to do. HOSTS: The Vide...

22 Key Facts About YouTube That Most Businesses Ignore

10 Feb 2021

Contributed by Lukas

On this episode Dane and Gwen talk about Dane's running list of things that businesses ignore about YouTube that has been compiled over the years...

Derral Eves On His Book "The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue"

03 Feb 2021

Contributed by Lukas

YouTube marketing legend Derral Eves joins us to talk about his new book, "The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive View...

Which YouTube Videos Your Business Should Make With Diana Gladney

27 Jan 2021

Contributed by Lukas

Diana Gladney of the Video Simplified Podcast gives us tips on the kinds of videos that businesses should make for YouTube.Guest: Diana Gladney of the...