Yugasa Software Labs
Amazon is now letting Indians read magazine articles in its shopping app
14 Jun 2021
Amazon, in its ever-growing desire to become a super app in India, is testing a new category to persuade users to spend more time on the shopping service: Feature articles. The American e-commerce giant has quietly launched “Featured Articles” on its shopping app and website in India that showcases feature articles, commentary and analysis on a wide-range of topics including politics, governance, entertainment, sports, business, finance, health, fitness, books and food. The articles are sourced from several large local media houses and magazines.
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