E27: From Unix Coder to Enginer-Founder - Rob Woollen's Journey Founding Sigma

In this episode of the Zero Prime podcast, engineer-turned-founder Rob Woollen gives a refreshingly honest take on the founder journey. Rob shares his path from Unix coder to BEA Systems architect to Salesforce CTO, and finally to pioneering data analytics at Sigma.Get Rob's reflections on turning deep tech into market wins and navigating the AI revolution from an engineer who's built it all.1. 00:00 - Introduction and Early Career2. 04:25 - Salesforce Years and Career Evolution3. 06:51 - Path to Entrepreneurship4. 10:41 - Sutter Hill Ventures and Sigma's Genesis5. 14:38 - Building Sigma6. 20:30 - AI and the Future of Business Intelligence7. 28:55 - Closing Thoughts-- Mark your calendars for May 12-14, 2026 and join us for Data Council AI, the technical conference built by engineers for engineers. It's the only event where you'll be able to connect with 2,000+ practitioners for 3 full days of technical deep dives, battle-tested architectures and production insights in San Francisco, the heart of the AI world. Visit us at https://www.datacouncil.ai/ for the latest updates or subscribe to the newsletter as we release more details about the 2026 event!

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