ZIGT op Marketing
"Terug naar de basis met demand generation" - In gesprek met Twan Stoppelenburg
25 Jul 2023
Opnieuw terug naar de basis met demand generation? In de 21ste aflevering van ZIGT op Marketing gaan we in gesprek met Twan Stoppelenburg. Zo hebben we het met Twan over wat demand generation is, hoe je het B2B kunt inzetten en hoe je je collega’s meeneemt in deze strategie.
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