“为什么需要先交一笔会员费，才能够进场购物？”不熟悉山姆超市的人往往会有这样的疑问。但事实上，一年会员费最低260元的山姆会员超市依旧在线下迅速扩张且热度不减。“痴心不改”的消费者们究竟是在为山姆的产品和服务充值，还是在为“中产的优越感”买单？打开这期播客，和电子厂众人一起来聊聊这个话题吧！如果喜欢这期节目，也欢迎大家关注同名公号“三联电子厂Pro”，一起来谈谈消费与科技那些事儿！03:06 满满烟火气：当提起超市和菜市场，我们会想到什么？12:23 逛山姆和宜家是中产必备吗？22:24 进超市还有门槛，山姆到底是怎么扩张的？42:44 “我们只贩卖最好的生活”：山姆的“精致生活感”如何制造？45:21 社交网络中的火爆：山姆代购们都在做什么？53:53 来自盒马的购物震撼：一个大龙虾“咔”地就给你做了！01:08:15适合的才是最好的，不要为了追求所谓“中产”的生活方式，而盲目消费呀~本期客座嘉宾 陈药师 熊猫本期当值主播 腰花 梅卡后期foku联系邮箱：[email protected]扫描二维码即可关注同名公众号
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