近期，理想汽车车主因一系列停车不规范、驾驶行为争议被推上风口浪尖，#理想车主素质#等相关标签在社交平台持续发酵。从占用公共草坪、阻塞通道，到“百车位停两车”的段子式调侃，一场针对特定汽车品牌用户的集体画像悄然形成。本期播客中，三联电子厂pro与嘉宾们从这场“标签化狂欢”出发，深入探讨了现象背后的社会心理：为何我们热衷为群体贴标签？品牌自身营销与用户形象如何互塑？标签化背后又折射出怎样的认知惰性与舆论暴力？最终触及一个更深层的追问——在情绪优先的互联网时代，理性思考是否正在成为奢侈品？04:01 理想车主群体画像的构成，本是从BBA转化为何与 “低素质”关联07:59 沃尔沃、凯迪拉克也逃不过的品牌标签15:22 武汉、杭州、北京等地显著的交通习惯差异38:09 蔚来与理想品牌策略的差异——品牌主动贴标签与用户被动承接的辩证关系41:46 标签化的社会心理根源，被压缩的理性空间52:29 个体面对群体标签：或自证清白，或一笑置之53:57 被碎片化信息锚定的公众认知本期客座嘉宾：陈药师 安妮本期当值主播：腰花 梅卡后期：foku联系邮箱：[email protected]扫描二维码即可关注同名公众号
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