当千元羽绒服在双十一热销榜上重新崛起，当时尚媒体开始鼓吹"中女时代"的到来，我们正在经历一场奇特的消费分裂。这期播客从两个看似不相干的现象切入：一边是年轻人回归理性消费，选择性价比高的千元羽绒服；另一边是商家精心打造的"中女"形象——那些事业有成、独立自主的中年女性偶像。我们探讨了羽绒服如何从保暖单品异化为"冬天的名片"，以及"中女"概念如何在赋予女性力量的同时又制造了新的焦虑，进一步分析了在消费降级的大背景下，这种营销话术与社会现实之间的巨大割裂。本期播客，三联电子厂的主播们将与您一同思考：我们究竟是在为自己消费，还是在为标签买单？04:16 羽绒服如何成为"冬天的名片"——身份象征与办公室攀比13:23 从加拿大鹅到雪中飞，羽绒服市场的两极分化24:42 鹅绒价格上涨的原因32:48 "中女"概念的兴起：从媒体造词到消费标签41:36 单身女强人模板：影视作品中的"中女"形象批判57:44当"中女"成为一种排他性标签01:11:20 消费市场的两极分化本期当值主播：腰花 梅卡客座嘉宾：陈药师 玉米后期：foku联系邮箱：[email protected]扫描二维码即可关注同名公众号
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