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這不是動作片，而是真實發生的事件。 戶外品牌始祖鳥，找上了國際知名藝術家蔡國強，把喜馬拉雅山當成舞台，上演一場轟動的「炸山」藝術。 這是史詩級的藝術創舉？還是史詩級的行銷災難？藝術與商業的邊界，到底在哪裡？這一集，我們就來聊聊這場「一炮炸響世界，卻也炸爛口碑」的始祖鳥行銷風波 -- Hosting provided by SoundOn
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