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中间地带

121 下一个可乐还是麦当劳?新中式茶饮的早期全球化

08 Sep 2025

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- 主播 -海博- 嘉宾 -张璇,消费品行业分析师,《奶茶出海:新中式茶饮品牌的全球扩张》作者- 你会听到 -03:20  中国奶茶消费的三个历程:粉末时代、街头时代、现制茶饮07:12  出海先行者:台资品牌14:47  新中式茶饮的接力升级出海21:28  出海的为什么是现制茶饮,而不是哇哈哈与农夫山泉25:15  代理权纠纷:茶饮出海普遍要踩的坑32:35  蜜雪冰城的超强渗透力,在印尼开出2000家门店37:41  在喝「英式奶茶」的英国,现制茶饮表现如何48:23  现制茶饮的全球市场规模到底有多大?50:53  到海外开店:供应链与数字化61:25  可乐跟随美国大兵走遍世界,奶茶呢?68:41  在美国,食物的族群化72:41  奶茶,异乡的文化认同76:55  奶与茶的结合,寻找最大公约数

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