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2019年12月中旬，一位非知名插画家的推特悄悄开始了一个新连载，这个题为“会在第100天后死去的鳄鱼”的四个漫画，每天晚上7点准时上线，仅仅三个月左右的时间，就成为了全日本知名的人气IP，它的魅力究竟为何？又给了所有内容创业者什么样的启示呢？
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