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大家好，欢迎收听《传学有道》播客，我是主持人邓建国！想象一下：你深夜刷着抖音，被李佳琦一句“买它”种草一支口红；又或者被李子柒的田园短视频治愈，幻想逃离城市去乡村小住。网红为何能像魔法师般牵动我们的心弦，改变我们的购物习惯、观念，甚至生活方式？从古希腊吟游诗人在集市上唱颂英雄，到二零二五年直播间的火爆带货，网红现象背后藏着怎样的秘密？是人性的弱点、文化的熏陶，还是媒介的魔法和说服的力量？今天，我们将踏上一场跨越千年、连接古今的思想之旅，揭开社交媒体时代网红影响力的神秘面纱，探寻“可信”与“可爱”如何在数字时代相互碰撞，利弊兼具的。你准备好加入这场思想冒险了吗？我们现在就启程！
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