今年12月，泡泡玛特在香港上市，开盘后市值迅速拉升到1000亿港元；去年Kaws 和优衣库的联名T恤也因为遭疯抢而上热搜；身边越来越多热衷抽盲盒的朋友；小红书和微博无孔不入的熊，这一切都在传递一个信号：潮玩已经不再是小圈子的专属。那么潮玩到底是什么？为什么受到年轻人的喜欢？它和普通的玩具有什么区别？和艺术品的界线又在哪里？潮玩如何从一门小众生意快速发展到数百亿的市场体量？ Kaws, BE@RBRICK, Molly这些我们熟悉的形象又有着怎样的商业逻辑和发展潜能？本期节目我们邀请到潮流及艺术顾问公司iFeelstudio创始人，艺术潮玩集合空间Chocolate one主理人James 和FAS潮流机构创始人东方围绕以上内容，对潮玩这个概念进行外科手术级的深度解剖，一小时从文盲到懂王！像解剖KAWS一样解剖“潮玩“的概念从出发点到完成度， Molly都是名副其实的设计师玩具。但中国的强大的制造业和供应链能力赋予了她大众玩具的定价BE@RBRICK 100 高度仅为7厘米，是全球销量最好的BE@RBRICKEDC BE@RBRICK ，你懂我意思吗？源自曾梵志“面具“系列”的玩具，还未上市价格已经翻了好几倍带有村上隆印记，即便毛绒玩具也价格不菲KAWS有意识将自己和维多利亚港和富士山这样的全球地标绑定，打造自己无所不在的标志性符号
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