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前回に引き続き、これから作る農村のブランディングのため「ブランドDNA」を考えています。「ブランド属性と価値」=このブランドは消費者にとって何が嬉しいのか。機能的価値と情緒的価値についての話、また私たちの考える理想の田舎とはどんなところか、について会議しています。
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